I am a Strategic Programmatic Media Campaign Manager with six years of experience in digital marketing, business development, and consultative sales strategies. I have a proven track record of driving revenue growth, optimizing campaign performance, and developing high-impact client relationships. I am adept at identifying new business opportunities and implementing innovative solutions to exceed KPIs and deliver results. I thrive in dynamic, multilingual environments where teamwork and collaboration are essential. I enjoy working across different teams and clients to deliver superior service and strategic growth, always focused on client success and business expansion.…

Raffaella Biondi

I am a Strategic Programmatic Media Campaign Manager with six years of experience in digital marketing, business development, and consultative sales strategies. I have a proven track record of driving revenue growth, optimizing campaign performance, and developing high-impact client relationships. I am adept at identifying new business opportunities and implementing innovative solutions to exceed KPIs and deliver results. I thrive in dynamic, multilingual environments where teamwork and collaboration are essential. I enjoy working across different teams and clients to deliver superior service and strategic growth, always focused on client success and business expansion.…

Available to hire

I am a Strategic Programmatic Media Campaign Manager with six years of experience in digital marketing, business development, and consultative sales strategies. I have a proven track record of driving revenue growth, optimizing campaign performance, and developing high-impact client relationships. I am adept at identifying new business opportunities and implementing innovative solutions to exceed KPIs and deliver results.

I thrive in dynamic, multilingual environments where teamwork and collaboration are essential. I enjoy working across different teams and clients to deliver superior service and strategic growth, always focused on client success and business expansion.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate

Language

English
Advanced
Italian
Advanced
Portuguese
Advanced

Work Experience

Account Specialist - Programmatic Ads at Quantcast
June 1, 2023 - August 5, 2025
Partnered with internal teams and large customer clients regarding campaign requirements for set-up. Monitored campaign performance, built performance analyses, tailored audience insights and optimization reports to support clients including website audits. Delivered training to new hires and created internal SOP documentation. Led client retention and growth initiatives with focus on up-selling and cross-selling opportunities.
Programmatic Media Campaign Manager at DV360
June 1, 2023 - Present
Managing and optimizing programmatic campaigns to drive client success and achieve revenue targets. Executed DV360 campaigns such as Deals Targeting, Reports, Tagging, and Audience analysis. Developed and implemented growth strategies including campaign renewals, scaling, and optimization.
Senior Process Executive - Google Ads at Cognizant
February 28, 2022 - August 5, 2025
Implemented and optimized campaigns for large customers focusing on increasing ROI and client engagement. Gathered and analyzed data at account and campaign levels, creating reports to aid optimization strategies. Utilized optimization techniques aligned with customers' goals across Search, Search Network (GSN), Mobile, and YouTube. Identified upselling opportunities with agencies and direct clients. Maintained thorough understanding of departmental processes and policies.
Senior Digital Account Manager at Pinterest
August 1, 2021 - August 5, 2025
Led the full sales cycle from prospecting to closing for new and existing clients. Developed strategic relationships with large direct clients and agencies, helping them succeed in meeting their ROAS goals. Conducted webinars and training sessions to educate agencies and clients on best practices. Created media plans, reach estimates, and customized campaign strategies for partners. Collaborated cross-functionally to deliver qualitative and quantitative analysis providing actionable insights.
Global Solution Digital Marketing at Accenture @ Meta
August 1, 2019 - August 5, 2025
Provided consultative pre-sales and post-sales support to managed and unmanaged Meta clients across multiple channels. Led pre-sales and post-sales activities optimizing and scaling campaigns to meet client objectives and enhance revenue growth. Coordinated with cross-functional teams to ensure timely resolution of issues, maintained strict adherence to deadlines, and delivered superior service. Developed strategies to troubleshoot technical challenges, mitigate risks, and ensure platform updates contributing to overall client retention and business expansion.
Content Analyst at Accenture @ Google
August 1, 2018 - August 5, 2025
Evaluated, labeled, and identified patterns in suspicious activity in compliance with Google Ads policies (YouTube and Google Ads). Reviewed non-objectable content for online advertising; created tasks and followed up on open tickets. Reviewed account details for indicators provided by client analytics, checked criteria compliance with client policies. Provided feedback on trends identified in reviews. Handled general data entry related tasks.
Customer Service Specialist at Booking.com
August 1, 2017 - August 5, 2025
Served as the first point of contact for guests and hotels, delivering exceptional service and ensuring high client satisfaction. Managed escalations and complex queries, coordinated with other departments to promptly resolve issues. Facilitated smooth operations by modifying reservations, handling special requests, and resolving complaints following company policies, contributing to overall client retention.
Logistic & Marketing Specialist at NGO Ravess
February 1, 2016 - August 5, 2025
Managed a client portfolio and actively prospected new business opportunities in Southern Italy, driving revenue growth. Organized and executed fundraising events for NGOs (UNICEF, MSF, ActionAid) leveraging strategic planning and coordination skills. Ensured seamless event logistics by synchronizing efforts with team leaders and managers, contributing to successful fundraising outcomes and business development.

Education

Master's Degree in Communication Theories, Marketing and Knowledge Society at LIUC University
January 11, 2030 - August 5, 2025
Bachelor's Degree in Communication Science and Multimedia Process at University of Salerno
January 11, 2030 - August 5, 2025

Qualifications

Google Ads Certifications (Search, Video, Display, Shopping Ads)
January 1, 2023 - August 5, 2025
DV360 Certification (Google Programmatic)
January 1, 2023 - August 5, 2025
Quantcast Platform Certification
January 1, 2022 - August 5, 2025
Quantcast Digital Ads Certification
January 1, 2022 - August 5, 2025
Udemy: The Complete Programmatic Advertising Course
January 1, 2023 - August 5, 2025
Udemy: Being Strategic: Thinking and Acting with Impact
January 1, 2024 - August 5, 2025
Udemy: Affiliate Marketing: Guide to Affiliate Marketing
January 1, 2024 - August 5, 2025
Udemy: The ChatGPT Digital Marketing Masterclass
January 1, 2024 - August 5, 2025
Udemy: The Complete Mailchimp Email Marketing Course
January 1, 2024 - August 5, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Non-Profit Organization, Travel & Hospitality

Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate

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