I am a marketer and aspiring director with degrees in Business Administration and Cinema Directing. Passionate about both art and organization, I have learned through my professional experience to combine my artistic spirit with strategic thinking and project management. Marketing, as a field that blends creativity with structure, aligns perfectly with my creative mindset and my organized personality, and represents my main professional focus. My experience encompasses a variety of roles including project management, creative direction, video editing, content creation, event coordination, and marketing strategy. I have worked with well-known brands and independently on art projects, always aiming to enhance brand visibility and deliver impactful creative solutions.

Katerina Spyrou

I am a marketer and aspiring director with degrees in Business Administration and Cinema Directing. Passionate about both art and organization, I have learned through my professional experience to combine my artistic spirit with strategic thinking and project management. Marketing, as a field that blends creativity with structure, aligns perfectly with my creative mindset and my organized personality, and represents my main professional focus. My experience encompasses a variety of roles including project management, creative direction, video editing, content creation, event coordination, and marketing strategy. I have worked with well-known brands and independently on art projects, always aiming to enhance brand visibility and deliver impactful creative solutions.

Available to hire

I am a marketer and aspiring director with degrees in Business Administration and Cinema Directing. Passionate about both art and organization, I have learned through my professional experience to combine my artistic spirit with strategic thinking and project management. Marketing, as a field that blends creativity with structure, aligns perfectly with my creative mindset and my organized personality, and represents my main professional focus.

My experience encompasses a variety of roles including project management, creative direction, video editing, content creation, event coordination, and marketing strategy. I have worked with well-known brands and independently on art projects, always aiming to enhance brand visibility and deliver impactful creative solutions.

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Language

Greek, Modern
Fluent
English
Advanced
French
Beginner

Work Experience

Project Manager/Floral Designer at Rizom Athens
January 1, 2025 - August 5, 2025
Planned, set up, and creatively directed events and exhibitions including floral design. Managed PR and marketing to enhance brand visibility, oversaw social media content planning and posting, performed copywriting for advertisements and slogans, handled budgeting and bookkeeping. Produced and edited video/photo content, managed advertising campaigns, supervised stock and inventory, provided occasional customer sales support, handled delivery and driving, and performed general project monitoring and creative consulting across departments.
Director of Photography / Video Editor / Creative Director / Assistant Roles at Independent Art Projects
January 1, 2025 - August 5, 2025
Directed photography and edited video clips and art projects including 'Life petals' and 'Marrow for money'. Scripted and worked on award-winning short films. Acted as creative director, exhibition curator, assistant photographer, assistant director, and script supervisor for film and group exhibitions. Partner and occasional writer for Yusra Magazine. Freelance video shooting and editing across diverse projects.
Advertising, Marketing and Trade Manager at Metaichmio Publications SA
November 1, 2023 - August 5, 2025
Developed and executed advertising and marketing strategies to promote publishing products. Managed teams and multi-channel campaign planning (print, digital, social media). Collaborated with writers, journalists, and influencers to boost content. Optimized marketing aligned with business goals, managed resources and budgets, performed demographic targeting for campaigns across television, radio, and digital platforms. Maintained social media campaigns, wrote marketing content and slogans, analyzed campaign results, managed PR, and performed bookkeeping.
Account & Project Manager at Renegade Media/Bookvoice
January 1, 2021 - August 5, 2025
Implemented and optimized marketing strategies, managed social media campaigns and copywriting. Conducted client interviews, demographic targeting, planning and executing campaigns on television and radio. Performed reporting and performance analysis, public relations, event planning, production management and basic bookkeeping and accounting.
Promotional Sales Representative at Brand it New Era
January 1, 2019 - August 5, 2025
Promoted and demonstrated products in retail stores. Communicated product benefits to customers, distributed samples, maintained product displays and promotional materials, reported feedback and activities. Contributed to increased sales and product awareness.
Project Manager / Floral Designer at Rizom Athens
January 1, 2025 - August 5, 2025
Worked as Creative and Installations Assistant for brands such as H&M, Aimé Leon Dore, and Dionyssomarble. Coordinated event & exhibition planning, setup, and creative direction. Managed PR and marketing activities, boosting brand visibility. Oversaw social media management, including content planning and posting. Performed copywriting for advertisements, slogans, and press. Handled budgeting and bookkeeping for various projects. Produced and edited video and photo content. Served as stock manager and provided occasional customer sales support. Managed product delivery and driving as needed. Provided general project monitoring and creative consulting across departments.
Independent Art Projects
January 1, 2025 - August 5, 2025
Directed photography in video clip “Life petals”. Directed and edited video art student project "Marrow for money". Wrote script in awarded student short film "Επιστρέφει". Served as creative director, exhibition curator, and assistant photographer in various projects. Assistant director in short film "This will end with tears". Assistant curator to the group exhibition "The Offering" at Rizom Athens in 2025. Worked as script supervisor in documentary "On Lavender" (special selection at THHF). Partner and occasional writer for Yusra Magazine. Freelance video shooting and editing for various projects.
Advertising, Marketing and Trade Manager at Metaichmio Publications SA
November 30, 2023 - August 5, 2025
Developed and executed advertising and marketing strategies to promote products. Managed teams and coordinated multi-channel campaign planning across print, digital, and social media. Collaborated with writers, journalists, influencers, and partners to enhance content promotion. Created and optimized marketing strategies aligned with business goals. Managed resources and budgets per project. Conducted demographic targeting to maximize campaign impact. Planned and executed campaigns across television, radio, and digital. Managed social media campaigns including Facebook, Instagram, Twitter, YouTube, and TikTok. Wrote compelling marketing content and advertisements. Analyzed and reported on campaign performance. Handled public relations efforts and bookkeeping tasks.
Account & Project Manager at Renegade Media/Bookvoice
January 1, 2021 - August 5, 2025
Implemented and optimized marketing strategies. Managed social media campaigns and copywriting. Handled resource and budget management per project. Conducted client interviews and demographic targeting. Planned and executed campaigns on television and radio. Performed campaign reporting and performance analysis. Managed public relations and event planning. Oversaw production management across various projects. Maintained bookkeeping and accounting.
Promotional Sales Representative at Brand it New era
January 1, 2019 - August 5, 2025
Promoted and demonstrated products within retail stores. Communicated key product features and benefits to customers. Distributed samples and answered customer questions. Maintained attractive product displays and availability of promotional materials. Reported feedback and daily activities to supervisors. Contributed to increased sales and product awareness during campaigns.

Education

BA in Business Administration - Marketing at University of West Attica
January 1, 2016 - January 1, 2021
College Diploma in Art of Direction at Institute of Vocational Training (IEK) Haidari
January 1, 2017 - January 1, 2019
BA in Business Administration - Marketing at University of West Attica
January 1, 2016 - January 1, 2021
College Diploma in Art of Direction at Institute of Vocational Training (IEK) Haidari
January 1, 2017 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Travel & Hospitality, Professional Services, Education