I simplify B2B brand and digital experiences to accomplish seamless decision-making for buyers. In all my design decisions you’ll see strategy first. Brand strategy, UX, and business acumen are the primary tools in my designer tool set. Brands: Apple, Adobe for Business, Protiviti, Helix, and several in FSI and professional services. Some results: — Launched Vision by Protiviti as sole brand and visual designer, delivering complete UX and UI design and brand from user research to final interface that now serves enterprise C-suite clients. — Accelerated Adobe enterprise sales cycles by creating a video that simplified the complex attribution decisions for buyers of Marketo Measure. — Enabled Apple C-suite decision-making through executive Keynote presentations that translated technical complexity into actionable business insights. Currently seeking short-term contract or part-time roles as Brand Designer, Digital Designer, UX/UI Designer, Visual Designer, or Presentation Designer with forward-thinking B2B tech companies.…

Samantha Bohn

I simplify B2B brand and digital experiences to accomplish seamless decision-making for buyers. In all my design decisions you’ll see strategy first. Brand strategy, UX, and business acumen are the primary tools in my designer tool set. Brands: Apple, Adobe for Business, Protiviti, Helix, and several in FSI and professional services. Some results: — Launched Vision by Protiviti as sole brand and visual designer, delivering complete UX and UI design and brand from user research to final interface that now serves enterprise C-suite clients. — Accelerated Adobe enterprise sales cycles by creating a video that simplified the complex attribution decisions for buyers of Marketo Measure. — Enabled Apple C-suite decision-making through executive Keynote presentations that translated technical complexity into actionable business insights. Currently seeking short-term contract or part-time roles as Brand Designer, Digital Designer, UX/UI Designer, Visual Designer, or Presentation Designer with forward-thinking B2B tech companies.…

Available to hire

I simplify B2B brand and digital experiences to accomplish seamless decision-making for buyers.

In all my design decisions you’ll see strategy first. Brand strategy, UX, and business acumen are the primary tools in my designer tool set.

Brands: Apple, Adobe for Business, Protiviti, Helix, and several in FSI and professional services.

Some results:

— Launched Vision by Protiviti as sole brand and visual designer, delivering complete UX and UI design and brand from user research to final interface that now serves enterprise C-suite clients.
— Accelerated Adobe enterprise sales cycles by creating a video that simplified the complex attribution decisions for buyers of Marketo Measure.
— Enabled Apple C-suite decision-making through executive Keynote presentations that translated technical complexity into actionable business insights.

Currently seeking short-term contract or part-time roles as Brand Designer, Digital Designer, UX/UI Designer, Visual Designer, or Presentation Designer with forward-thinking B2B tech companies.

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Language

English
Fluent
French
Beginner

Work Experience

Senior Visual Designer at Helix
July 1, 2025 - Present
Optimize Helix’s brand and digital experiences to boost buyer decision-making as the sole marketing designer at a leading global population genomics company.
Senior Visual Designer at The Argonaut
April 28, 2025 - August 3, 2025
- Visualized emerging tech and SaaS developed by Apple and Adobe for Business. - Storyboarded video for Adobe Marketo Measure and designed its simplified UI, earning praise from leadership. - Maximized design team efficiency for Apple’s 2024 Worldwide Developers Conference by creating pixel-perfect MacOS desktop designs. Created Keynote presentations in collaboration with Apple stakeholders for high-visibility projects, enabling decision-makers with simplified visuals of complex information.
Digital Art Director at Freelance
February 28, 2023 - August 5, 2025
Built a freelance business specializing in UX and visual design. Designed the UX and UI for the ESG page of Winebow.com in collaboration with an agency. Developed strategy and design for a LinkedIn campaign that generated significant engagement and franchising conversations for Hammer & Nails.
Digital Art Director at Protiviti
July 31, 2021 - August 5, 2025
Led digital and brand design initiatives in a large consulting firm, transforming the design team into an internal agency. Designed Vision, an editorial site, including IA, UX, UI with accessibility standards, branding, and naming. Built design systems and co-managed a company-wide digital asset management system, greatly improving workflow efficiency. Enhanced engagement by designing mini sites and overhauled onboarding presentations to improve new employee interaction.
Digital Art Director at Thelen
September 28, 2011 - October 29, 2016
• Revitalized brands and designed responsive websites for regional and national clients including Red Star Yeast and Children’s Hospital NICU. • Conducted user interviews and delivered new brand strategy. Improved engagement through experiential strategies for a governmental water education group and revamped agency branding and presentations to attract new clients.

Education

Master of Fine Arts, Design at University of Central Oklahoma
September 1, 2009 - December 15, 2011
Bachelor of Science, Communications at North Dakota State University
September 1, 2003 - May 15, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Life Sciences, Software & Internet, Professional Services, Healthcare, Education, Financial Services, Computers & Electronics, Consumer Goods
    uniE621 Epic B2B UI and brand
    Epic is a B2B optical lab serving all of the United States with highly specialized lenses. They were in need of an updated brand and website. Some of the constraints I had were the following: • How can we capture compelling photography of the product – the lenses — as well as 360° views? Epic lacked photography of their specialty lenses, and 360 views were of high value as opticians are very interested in how the lenses look from the front and back. • How can we amp up the brand and UI design while maintaining B2B professionalism? A hallmark of my design approach, I am always looking at how to surprise and delight B2B users similarly to B2C. branding photo webdesigner…
    uniE608 Adobe Marketo Measure overview video
    Storyboard video, showing Adobe Marketo Measure's UI alongside the story of every-touch attribution. View full video: https://www.twine.net/signin video explainervideo animator advert…