I am a versatile and award-winning senior-level Graphic Designer with over 20 years of experience in developing and executing successful marketing, print, branding, and social media campaigns. I thrive in deadline-driven settings and have a passion for mentoring junior designers to improve their skills and productivity. I excel at working collaboratively with cross-functional teams, managing high-profile projects, and maintaining strong client relationships. Throughout my career, I have consistently demonstrated exceptional design expertise and creative strategy development. I enjoy mentoring others and aim to continually contribute to impactful visual communications that strengthen brand identities and connect effectively with audiences.…

Michael Jones

I am a versatile and award-winning senior-level Graphic Designer with over 20 years of experience in developing and executing successful marketing, print, branding, and social media campaigns. I thrive in deadline-driven settings and have a passion for mentoring junior designers to improve their skills and productivity. I excel at working collaboratively with cross-functional teams, managing high-profile projects, and maintaining strong client relationships. Throughout my career, I have consistently demonstrated exceptional design expertise and creative strategy development. I enjoy mentoring others and aim to continually contribute to impactful visual communications that strengthen brand identities and connect effectively with audiences.…

Available to hire

I am a versatile and award-winning senior-level Graphic Designer with over 20 years of experience in developing and executing successful marketing, print, branding, and social media campaigns. I thrive in deadline-driven settings and have a passion for mentoring junior designers to improve their skills and productivity. I excel at working collaboratively with cross-functional teams, managing high-profile projects, and maintaining strong client relationships.

Throughout my career, I have consistently demonstrated exceptional design expertise and creative strategy development. I enjoy mentoring others and aim to continually contribute to impactful visual communications that strengthen brand identities and connect effectively with audiences.

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Language

English
Fluent

Work Experience

Senior Graphic Designer at Sports Endeavors, Inc
January 5, 2015 - Present
Develop both print and digital marketing collaterals for in-house e-commerce brands. Develop and maintain style guides and brand guidelines, resulting in increase design consistency and brand recognition. Collaboration with photographers to provide art direction on photo shoots as well as post-production retouching. Mentor and train junior designers, in order to increase productivity and improve the quality of their work
Senior Graphic Designer at Implus Footcare LLC
October 31, 2006 - August 6, 2025
Conceptualized and developed impactful, cost-effective package designs for in-house and partner brands. Collaborated with sales associates on sales collateral and trade show signage. Developed quarterly print catalogs for top in-house brands.
Junior Art Director at Hodges Associates
December 31, 2005 - August 6, 2025
Developed and executed award-winning print collateral and campaigns for local and regional clients. Collaborated with senior art director on client brand development and photographers on art direction for photo shoots. Created creative concepts for branding campaigns including logo design, style, and brand guidelines.
Graphic Designer at Various Advertising Agencies in Raleigh-Durham Metro Area
May 1, 2004 - August 6, 2025
Developed successful print advertising for major clients like Goodyear Tire and Subway Restaurants. Collaborated with designers and copywriters to create visually stunning point-of-purchase collateral and displays. Gained valuable skills in brand development, team collaboration, print production, and client relationship management.
Freelance Designer at Dark Horse Design Company
January 1, 2007 - Present
Operated a freelance design company since 2007 creating projects for clients such as YMCA, UNC at Pembroke, Artsplosure, Duke University Hospital, and SOCCER.COM. Developed marketing collateral for print and digital media. Created branding campaign concepts including logo creation, style guides, and brand guidelines. Collaborated with photographers for art direction and post-production retouching. Worked closely with clients on new website collateral and designs.

Education

BA, Graphic Design & Advertising at Campbell University
August 1, 1997 - December 1, 2001

Qualifications

ADDY Silver Award - UNC Pembroke Gene Locklear Brochure
January 1, 2004 - August 6, 2025
ADDY Silver Award - Public Works Commission 100th Anniversary Campaign
January 1, 2005 - August 6, 2025
ADDY Silver Award - Fayetteville Area Convention and Visitors Bureau Folder
January 1, 2006 - August 6, 2025
PIAG Print Award of Excellence - SOCCER.COM Holiday Catalog
January 1, 2022 - August 6, 2025

Industry Experience

Retail, Education, Healthcare, Non-Profit Organization, Consumer Goods
    paper ESAB MARKETING BROCHURES

    ESAB brochures for their marketing and sale teams.

    paper PWC 2005 ANNUAL REPORT

    Tasked with the development of an annual report using PWC’s 100 year anniversary branding and successfully align the report with the established year long campaign.

    paper SOCCER.COM WORLD CUP CAMPAIGN

    Tasked with the development of the art style and direction for the entire 2018 World Cup campaign as well as layout various print and digital assets for the campaign.

    paper EUROSPORT ECHO: SPECIAL EDITION SOCCER.COM MAGAZINE

    The following print publication was a collaboration between Nike and SOCCER.COM to launch the new Nike Liverpool FC kits in 2020. The goals of the publication were to introduce the new kits but also provide insightful accounts into the club’s culture and die-hard fan base. Tasked with the development of the art style as well as the layout of the publication.

    paper SOCCER.COM SOCCER SHOE GUIDE

    In 2021, the inaugural issue of the annual SOCCER.COM Soccer Shoe Guide publication launched. Charged with providing the art direction for all the model and product photography as well as the development of the art style and layout of the printed publication.

    paper SOCCER.COM 2021 HOLIDAY CAMPAIGN

    Tasked with the development of the art style and direction for the entire 2021 holiday campaign as well as layout various print and digital assets for the campaign. One campaign goal was to visually express a fun and cheerful celebration of the holiday season in conjunction with the love for the beautiful game. The following is the holiday edition of the SOCCER.COM magazine as well as digital asset examples from the 2021 holiday campaign. In 2022, the holiday magazine was recognized for the PIAG Print Award of Excellence.

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