Available to hire
I am passionate about storytelling, growth, humanity, and transforming it all into art. My approach is process-oriented creativity, and I bring this to every project I undertake. Throughout my career, I’ve produced and directed numerous advertising campaigns, music videos, documentaries, and online courses, collaborating closely with various teams to deliver compelling content.
My experience spans from managing large-scale international productions to mentoring post-production teams and optimizing video marketing collateral based on data and testing. I am motivated, organized, and resourceful, able to adapt and solve problems creatively while maintaining professional standards in client servicing and public relations.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Malay
Advanced
German
Intermediate
Work Experience
Producer / Director (Freelance)
December 31, 2020 - August 6, 2025Managed production of advertising campaigns, music videos, online courses filmed in Los Angeles, and documentaries. Responsibilities included pre-production planning, directing, and content creation.
Senior Post-Producer at Mindvalley
December 31, 2025 - August 6, 2025Directed post-production for Mindvalley podcast video episodes and all marketing collaterals including trailers, Instagram reels, and social media clips. Led post-production teams for multiple content channels, managed optimization of videos based on data and testing, created course trailers, and provided mentorship within the team.
Executive Producer at The Mindvalley Podcast
December 31, 2025 - August 6, 2025Handled pre-production including research, episode content planning, scriptwriting, and scheduling. Directed and produced episode content, trailers, and marketing assets. Developed strategy and distribution, and implemented AI automation for recurring tasks.
Producer, Line Producer, Production Manager at Mindvalley
December 31, 2018 - August 6, 2025Created standards, systems, and processes for Mindvalley's production team. Organized over 100 overseas productions including budgeting, accounting, hiring talent and crew, logistics, locations scouting, and equipment rental. Managed productions across North America, Europe, Asia, and Central America with crews ranging from 2 to over 25 people. Oversaw selected program content scripts and edits.
Director of Publishing at Mindvalley Group of Companies
December 31, 2015 - August 6, 2025Conducted research on top content, leaders, and authors in the industry. Managed sales including securing talents for content across all business verticals, closing publishing deals, contracts, and preparing sales reports. Maintained business relations with key clients and authors, and managed a team of 8 people.
Producer / Director / Scriptwriter at The Barcelona Experiment
December 31, 2018 - August 6, 2025Handled entire production from inception to release for documentary films 'The Barcelona Experiment' and 'The Sweetest Taboo' (6-part documentary series). Managed pre-production (scripting, storyboarding, pitching for funding, logistics, crew hiring, location permits, scheduling, equipment rental), production (on-location filming, interviewing, on-site crew and talent management), and post-production (editing, audio mixing, mastering, color correction, marketing, distribution). Organized international film screenings and led open discussions.
Author Relations at Mindvalley Group of Companies
December 31, 2013 - August 6, 2025Performed research on content, leaders, and authors. Secured talents for interviews and content across business verticals. Managed closing of publishing deals, contracts, sales reports, and product performance data. Maintained business relations with clients and authors, and reviewed submitted proposals for publishing.
Public Relations at Crush Communications
December 31, 2010 - August 6, 2025Handled public relations and account management including press releases and press kits. Managed media and press outreach, copywriting for design and advertising collaterals, and facilitated as well as managed press and client events.
Producer / Director (Freelance)
December 31, 2020 - August 6, 2025Directed and produced advertising campaigns, music videos, online courses filmed in Los Angeles, and documentaries. Managed all phases of production including scripting, storyboarding, logistics, hiring, location scouting, filming, interviews, crew management, post production coordinating editing, audio mixing, color correction, marketing, and distribution. Organized international film screenings and actively led open discussions for films.
Senior Post-Producer at Mindvalley
December 31, 2025 - August 6, 2025Directed post-production for Mindvalley podcast video episodes and all marketing collaterals including trailers, Instagram reels, and social media clips. Led post production teams for content channels, mentoring colleagues and managing external hiring. Optimized video performance based on data and testing. Created course trailers and managed post production for masterclasses including team and hiring management. Implemented AI automation for recurring tasks.
Executive Producer at The Mindvalley Podcast
December 31, 2025 - August 6, 2025Managed pre-production activities such as research, episode content planning, scripting, and scheduling. Oversaw post-production to direct and produce episode content, trailers, and marketing assets. Developed strategy and distribution plans. Rolled out AI automation for recurring tasks to improve efficiency.
Producer, Line Producer, Production Manager at Mindvalley
December 31, 2018 - August 6, 2025Created all standards, systems, and processes for Mindvalley’s Production Team. Single-handedly organized over 100 overseas productions including budgeting, accounting, talent and crew hiring, logistics, equipment rental, and location scouting across North America, Europe, Asia, and Central America. Managed productions ranging from small crews of 2 to large teams exceeding 25 people. Oversaw selected program content scripts and edits.
Director of Publishing at Mindvalley Group of Companies
December 31, 2015 - August 6, 2025Conducted research on top content, leaders, and authors in the industry. Managed sales processes including talent securing, publishing deals, contracts, sales reports, and product performance data. Maintained business relations with key clients and authors. Managed a team of 8 people.
Producer / Director / Scriptwriter at The Barcelona Experiment / The Sweetest Taboo
December 31, 2018 - August 6, 2025Handled complete production from inception to release for documentary films. Pre-production included scripting, storyboarding, funding pitches, logistics, hiring crew and talent, permit approvals, location scouting, equipment rental, and scheduling. Production involved on-location filming and interviewing while managing crew and talent onsite. Post-production collaboration included editing, audio mixing/mastering, color correction, marketing, and distribution.
Author Relations at Mindvalley Group of Companies
December 31, 2013 - August 6, 2025Researched industry content, leaders, and authors. Secured talent and closed publishing deals across all business verticals. Managed contracts, sales reporting, and product performance data. Maintained business relationships with key clients and authors. Reviewed submitted proposals for publishing.
Public Relations at CRUSH Communications
December 31, 2010 - August 6, 2025Managed public relations and account management duties including press releases, press kits, media and press outreach, copywriting for design and advertising collaterals, and facilitated press and client events.
Education
Bachelor of Communication and Media Studies (Honors) at Murdoch University, Australia
January 1, 2010 - December 31, 2012Diploma in Mass Communications at KDU College, Malaysia
January 1, 2008 - December 31, 2010Bachelor of Communication and Media Studies (with Honors) at Murdoch University, Australia
January 1, 2010 - January 1, 2012Diploma in Mass Communications at KDU College, Malaysia
January 1, 2008 - January 1, 2010Qualifications
Industry Experience
Media & Entertainment, Education, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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