Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a dynamic and results-driven Marketing & CX Leader with over 15 years of experience in brand development, digital strategy, and client-facing service excellence. Having held senior roles at TELUS and currently leading my own agency, Leigh Marketing, I specialize in campaign strategy, event execution, digital marketing, and leveraging AI-powered tools to deliver measurable business results. I am passionate about creating human-centered brands and improving customer engagement, with a proven track record of leading million-dollar projects and boosting engagement by up to 30%. I thrive in fast-paced environments and excel at building lasting client relationships through strategic leadership and innovative marketing approaches.…I am a dynamic and results-driven Marketing & CX Leader with over 15 years of experience in brand development, digital strategy, and client-facing service excellence. Having held senior roles at TELUS and currently leading my own agency, Leigh Marketing, I specialize in campaign strategy, event execution, digital marketing, and leveraging AI-powered tools to deliver measurable business results. I am passionate about creating human-centered brands and improving customer engagement, with a proven track record of leading million-dollar projects and boosting engagement by up to 30%. I thrive in fast-paced environments and excel at building lasting client relationships through strategic leadership and innovative marketing approaches.

Kristen Horb

Creative Director, Marketing Strategist, Brand Designer, +6





I am a dynamic and results-driven Marketing & CX Leader with over 15 years of experience in brand development, digital strategy, and client-facing service excellence. Having held senior roles at TELUS and currently leading my own agency, Leigh Marketing, I specialize in campaign strategy, event execution, digital marketing, and leveraging AI-powered tools to deliver measurable business results. I am passionate about creating human-centered brands and improving customer engagement, with a proven track record of leading million-dollar projects and boosting engagement by up to 30%. I thrive in fast-paced environments and excel at building lasting client relationships through strategic leadership and innovative marketing approaches.…I am a dynamic and results-driven Marketing & CX Leader with over 15 years of experience in brand development, digital strategy, and client-facing service excellence. Having held senior roles at TELUS and currently leading my own agency, Leigh Marketing, I specialize in campaign strategy, event execution, digital marketing, and leveraging AI-powered tools to deliver measurable business results. I am passionate about creating human-centered brands and improving customer engagement, with a proven track record of leading million-dollar projects and boosting engagement by up to 30%. I thrive in fast-paced environments and excel at building lasting client relationships through strategic leadership and innovative marketing approaches.

Available to hire

I am a dynamic and results-driven Marketing & CX Leader with over 15 years of experience in brand development, digital strategy, and client-facing service excellence. Having held senior roles at TELUS and currently leading my own agency, Leigh Marketing, I specialize in campaign strategy, event execution, digital marketing, and leveraging AI-powered tools to deliver measurable business results.

I am passionate about creating human-centered brands and improving customer engagement, with a proven track record of leading million-dollar projects and boosting engagement by up to 30%. I thrive in fast-paced environments and excel at building lasting client relationships through strategic leadership and innovative marketing approaches.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Work Experience

Founder & Creative Director at Leigh Marketing

January 1, 2024 - Present

Founded and currently lead the marketing agency Leigh Marketing in Calgary, designing over 50 branding assets including logos, websites, and decks which increased ROI by more than 30%. Managed 15+ client projects ensuring 100% on-time delivery and achieved a 92% client satisfaction rate. Led SEO and content strategies that boosted website traffic by 40% and engagement by 35%. Implemented AI tools to streamline operations, reducing turnaround time by 20%.

Senior Regional Marketing Manager at TELUS

October 1, 2023 - August 13, 2025

Drove 20% revenue growth unit (RGU) growth by organizing 30+ engaging local events annually. Created and managed vendor partnerships, saving $3500 within budget constraints. Mentored four marketers, increasing team productivity by 15%. Leveraged data-driven decision-making and reporting to improve campaign KPIs by 25%. Promoted to Senior Regional Marketing Manager within six months.

Assistant Customer Service Manager at Northwest Acura

February 1, 2017 - August 13, 2025

Resolved over 100 escalated issues while maintaining customer satisfaction exceeding 95%. Launched loyalty promotions which boosted repeat visits by 20%. Improved service team quality by 15% through performance coaching and leadership.