Available to hire
I’m a dynamic and results-driven marketing professional with over five years of extensive experience in brand management, digital marketing, and strategic planning within B2C and B2B industries. I have proven expertise in developing and executing innovative marketing campaigns, managing cross-functional teams, and driving brand growth through data-driven insights and market research. I have demonstrated ability to achieve significant ROI, enhance brand visibility, and foster strong relationships with key stakeholders. I am excited to bring my passion for digital marketing and creative problem-solving to a new role, where I can leverage my skills to drive meaningful results and contribute to a company’s growth and success.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Tamil
Fluent
Work Experience
Account Manager at Meta (Facebook)
July 1, 2024 - August 6, 2025Collaborated with new and existing advertisers from Oceania, Southeast Asia, and South Asia managing monthly spends from $1,000 to $100,000 across multiple channels to identify sales opportunities and provide tailored digital marketing solutions. Assisted internal marketing executives and managers in growing their or clients' businesses across multiple communication channels including Facebook, Instagram, WhatsApp, and Threads. Managed brand campaigns to meet client objectives and achieve ROI while providing valuable product insights, feedback, and revenue trends to enhance product effectiveness and drive advertiser success. Conducted market research to analyze competitors' promotional strategies and identified emerging trends. Provided pre- and post-sales support showcasing expertise in advertising solutions and problem-solving. Developed and optimized ad campaigns for an ecommerce business with a quarterly budget of $20,000 resulting in a 60% increase in ROI for the client.
Accounts Specialist at TDCX (SG) Pte Ltd, Singapore
July 1, 2024 - August 6, 2025Assigned to Meta (Facebook) project, managing marketing activities and campaigns focused on the Asia Pacific region. Assisted in strategy development and planning to drive attendance and revenue for virtual events. Identified key target audience demographics through primary and secondary research. Developed strategic input with targeted consumer messaging for marketing and sales programs. Conducted post-mortem analyses to inform future marketing and sales plans. Owned the marketing calendar including campaign development, execution, evaluation of brand campaigns, product launches, and seasonal creative across paid, owned, online, and offline channels. Collaborated with content teams to optimize website content and meta tags leading to a 30% increase in organic click-through rates and a 15% decrease in bounce rates. Implemented SEO strategy resulting in a 50% increase in organic search traffic and a 30% improvement in keyword rankings within six months. Managed SEM for a small business
Marketing Executive at Cyclect Holdings Pte Ltd, Singapore
May 1, 2021 - August 6, 2025Developed effective marketing strategies and managed advertising campaigns, exhibitions, and promotional events. Managed relationships with media vendors and publishers while monitoring campaign progress and generating performance reports. Led a web development project collaborating with a team and management, handling content writing and coordinating vendors for website revamp.
Digital Marketeer at Genesis Global Pte Ltd, Singapore
January 1, 2021 - August 6, 2025Planned and executed marketing campaigns for 20 clients on Facebook and Instagram across various industries including Food & Beverage, Health & Beauty, Kids Toy, and Lifestyle. Collaborated with campaign managers daily to implement digital marketing best practices including SEO, social media, email, and content campaigns. Tracked and measured key marketing metrics for multiple campaigns using tools like Google Analytics 4 and Facebook Ads Manager. Identified gaps in marketing funnels ensuring continuous campaign improvement. Educated marketing teams on leveraging digital tactics to drive web traffic, enable sales, produce leads, and generate new business.
Intern – Assisting Research Engineering at Advanced Remanufacturing Technology Centre (ARTC), Singapore
September 1, 2016 - August 6, 2025Participated in a research project with Rolls Royce, executing experiments and analyzing data. Led a project to showcase the department at an annual event.
Account Manager at Meta (Facebook)
July 1, 2024 - August 6, 2025Collaborated with new and existing advertisers from Oceania, South East Asia, and South Asia managing monthly spends from $1,000 to $100,000 through multiple channels including telephone, chat, and email to identify sales opportunities and provide tailored digital marketing solutions. Assisted internal marketing executives and managers in growing their clients' businesses across multiple communication channels such as Facebook, Instagram, WhatsApp, and Threads. Managed brand campaigns to meet client objectives and achieve ROI while providing valuable product insights, feedback, and revenue trends to enhance product effectiveness and drive advertiser success. Conducted market research analyzing competitors' promotional strategies and identified emerging trends. Assisted with pre- and post-sale support, demonstrating expertise in advertising solutions and problem-solving abilities. Developed and optimized ad campaigns for an ecommerce business with a quarterly budget of $20,000 resulting
Accounts Specialist at TDCX (SG) Pte Ltd, Singapore
July 1, 2024 - August 6, 2025Assigned to the Meta (Facebook) project, managing account specialist duties in a customer relations capacity.
Integrated Marketing Executive, Asia Pacific at Emerson Asia Pacific Private Limited, Singapore
March 1, 2022 - August 6, 2025Assisted in the development of strategies and plans to drive attendance and revenue for virtual events. Identified key target audience demographics through primary and secondary research. Developed strategic input with targeted consumer messaging for marketing and sales programs. Conducted post-mortem analyses for recommended marketing & sales programs and presented conclusions to inform future plans. Analyzed consumer, category, competitive, and market trends assisting in the development of the strategy for new programs and optimizing existing products and programs. Owned the marketing calendar including developing, executing, and evaluating brand campaigns, product launches and seasonal creative across paid and owned online and offline channels. Collaborated with the content team to optimize website content and meta tags leading to a 30% increase in organic click-through rates and a 15% decrease in bounce rates. Implemented a comprehensive SEO strategy for a client increasing organic
Marketing Executive at Cyclect Holdings Pte Ltd, Singapore
May 1, 2021 - August 6, 2025Developed effective marketing strategies and managed advertising campaigns, exhibitions, and promotional events. Managed relationships with media vendors and publishers while monitoring campaign progress and generating performance reports. Led a web development project collaborating with a team and management, handling content writing and coordinating vendors for website revamp.
Digital Marketeer at Genesis Global Pte Ltd, Singapore
January 1, 2021 - August 6, 2025Planned and executed marketing campaigns for 20 clients across Facebook and Instagram targeting various industries such as F&B, Health & Beauty, Kids Toy, and Lifestyle. Collaborated closely with campaign managers to implement digital marketing best practices including search engine optimization, social media, email, and content marketing campaigns. Tracked and measured key marketing metrics across multiple platforms using tools such as Google Analytics 4 and Facebook Ads Manager. Identified gaps in the marketing funnel to ensure constant campaign improvement over time. Educated the marketing team on leveraging digital tactics to drive web traffic, enable sales, produce leads, and generate new business.
Intern – Assisting Research Engineering at Advanced Remanufacturing Technology Centre (ARTC), Singapore
September 1, 2016 - August 6, 2025Participated in a research project with Rolls Royce executing experiments and analyzing data. Led a project to showcase the department for an annual event demonstrating critical thinking and project management skills.
Education
Diploma in Mechatronic Engineering at Temasek Polytechnic, Singapore
March 1, 2014 - April 1, 2017Secondary Education at Outram Secondary School, Singapore
January 1, 2009 - December 1, 2013Diploma in Mechatronic Engineering (Aerospace specialization) at Temasek Polytechnic, Singapore
March 1, 2014 - April 1, 2017Secondary School Certificate at Outram Secondary School, Singapore
January 1, 2009 - December 1, 2013Qualifications
Certified Search Marketing Specialist - Digital Marketer
July 1, 2021 - August 6, 2025Certified Customer Value Optimization Specialist - Digital Marketer
July 1, 2021 - August 6, 2025Certified Ecommerce Marketing Specialist - Digital Marketer
June 1, 2021 - August 6, 2025Certified Customer Acquisition Specialist - Digital Marketer
May 1, 2021 - August 6, 2025Certified Content Marketing Specialist - Digital Marketer
May 1, 2020 - August 6, 2025Certified Email Marketing Specialist - Digital Marketer
April 1, 2020 - August 6, 2025Direct-Response Copywriting Specialist - Digital Marketer
May 1, 2020 - August 6, 2025Certified Social Community Specialist - Digital Marketer
September 1, 2019 - August 6, 2025Certified Search Marketing Specialist - Digitalmarketer
July 1, 2021 - August 6, 2025Certified Customer Value Optimization Specialist - Digitalmarketer
July 1, 2021 - August 6, 2025Certified eCommerce Marketing Specialist - Digitalmarketer
June 1, 2021 - August 6, 2025Certified Customer Acquisition Specialist - Digitalmarketer
May 1, 2021 - August 6, 2025Certified Content Marketing Specialist - Digitalmarketer
May 1, 2020 - August 6, 2025Certified Email Marketing Specialist - Digitalmarketer
April 1, 2020 - August 6, 2025Direct-Response Copywriting Specialist - Digitalmarketer
May 1, 2020 - August 6, 2025Certified Social Community Specialist - Digitalmarketer
September 1, 2019 - August 6, 2025Industry Experience
Consumer Goods, Media & Entertainment, Professional Services, Retail, Software & Internet, Manufacturing
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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