I am an accomplished digital content and marketing manager with a passion for delivering award-winning marketing, content, and social media campaigns. I enjoy problem-solving and applying my versatile skill set across various marketing disciplines, managing multiple accounts, and leading teams to seamless campaign execution. I have broad experience across digital paid search, social campaigns, SEO, PPC, and multimedia content production. Currently, I serve as Digital Manager at Brighton & Hove Albion, where I develop and execute innovative digital marketing strategies. With my continuous drive for creativity and results, I have successfully expanded international reach, grown online engagement, and boosted merchandise sales. I am dedicated to fostering a culture of innovation and learning within my teams while ensuring brand consistency across all content platforms.…

Nicky Sweetland

I am an accomplished digital content and marketing manager with a passion for delivering award-winning marketing, content, and social media campaigns. I enjoy problem-solving and applying my versatile skill set across various marketing disciplines, managing multiple accounts, and leading teams to seamless campaign execution. I have broad experience across digital paid search, social campaigns, SEO, PPC, and multimedia content production. Currently, I serve as Digital Manager at Brighton & Hove Albion, where I develop and execute innovative digital marketing strategies. With my continuous drive for creativity and results, I have successfully expanded international reach, grown online engagement, and boosted merchandise sales. I am dedicated to fostering a culture of innovation and learning within my teams while ensuring brand consistency across all content platforms.…

Available to hire

I am an accomplished digital content and marketing manager with a passion for delivering award-winning marketing, content, and social media campaigns. I enjoy problem-solving and applying my versatile skill set across various marketing disciplines, managing multiple accounts, and leading teams to seamless campaign execution. I have broad experience across digital paid search, social campaigns, SEO, PPC, and multimedia content production.

Currently, I serve as Digital Manager at Brighton & Hove Albion, where I develop and execute innovative digital marketing strategies. With my continuous drive for creativity and results, I have successfully expanded international reach, grown online engagement, and boosted merchandise sales. I am dedicated to fostering a culture of innovation and learning within my teams while ensuring brand consistency across all content platforms.

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Work Experience

Digital Manager at Brighton & Hove Albion
January 1, 2024 - Present
Developed and implemented comprehensive digital marketing strategies that increased online engagement by 25% and merchandise sales by 20%. Managed and optimised content across screens in 10 stadium areas, enhancing fan experience during matches. Led a team of digital content creators, coordinating cross-departmental social media and marketing content strategy. Executed data-driven SEO and PPC campaigns, boosting website traffic by 30% and improving search engine rankings. Oversaw production and distribution of digital content such as live match updates and player interviews, resulting in 40% social media follower growth. Utilised analytics tools to monitor campaign performance and provide actionable insights. Managed external digital partners and led the launch of a LATAM Instagram channel to expand international reach. Conducted staff training on digital content creation and platform optimisation, maintaining brand consistency across all digital platforms.
Content Consultant at Freelance
January 1, 2015 - Present
Created and managed engaging content across major social media platforms that drove significant audience growth and enhanced brand presence. Developed SEO-optimised website content including blogs, landing pages, and product descriptions to improve search engine rankings and increase organic traffic. Produced multimedia content such as videos, graphics, and interactive posts tailored to audiences, increasing engagement and follower retention. Analysed performance metrics to refine content strategies, improving social media reach and website conversions. Collaborated with cross-functional teams for content alignment with marketing strategies, contributing to brand campaigns and consistent messaging.
Head of Content & Social Media at Trafalgar Tickets
January 1, 2024 - August 6, 2025
Managed content and social media for multiple theatre brands including London Theatre Direct, Stagedoor app, and a network of fourteen UK regional theatres. Achieved 50% growth in followers and reach within 12 months. Oversaw digital advertising campaigns to increase brand visibility and engagement. Implemented advanced SEO strategies raising London Theatre Direct to top organic search rankings. Worked with SEO agencies to deliver technical SEO improvements enhancing website performance. Provided consultation on ticket pricing and content creation for over 40 West End shows. Developed content strategies to promote new venues and shows, boosting audience engagement. Demonstrated creativity and commitment to driving sales and brand success within Trafalgar Tickets Group and associated brands.
Marketing Manager at London Theatre Direct
January 1, 2023 - August 6, 2025
Led SEO strategy development and execution, increasing organic traffic and search rankings by 30%. Managed and optimised website content for theatre shows, driving higher engagement and ticket sales. Spearheaded social media campaigns leveraging platforms such as Facebook, Instagram, and TikTok to grow followers and engagement by 35%. Developed targeted CRM email marketing campaigns that increased ticket sales by 10%. Collaborated cross-functionally to ensure aligned marketing strategies across digital touchpoints, supporting overall business growth and brand awareness.
Production and Casting Coordinator at Ginger Quiff Media
December 31, 2021 - August 6, 2025
Freelance production and casting consultant contributing to live and streamed West End performances. Negotiated performing rights to ensure legal compliance. Collaborated with streaming technology providers to deliver high-quality streamed productions. Played an active role in casting, selecting suitable talent. Drafted comprehensive deal sheets for all cast, creatives, and technicians. Streamlined contractual arrangements to ensure smooth production processes.
Head Of Marketing at The Theatre Cafe
December 31, 2020 - August 6, 2025
Elevated The Theatre Café into a globally recognized brand through strategic social media and innovative marketing. Led theatre news delivery and implemented multifaceted content strategies integrating print, digital, and video elements. Diversified content offerings including live interviews that became key to success. Tailored content promotion for major West End shows and co-produced over 100 livestream concerts during the pandemic.
Journalist at The Greenwich Weekender
December 31, 2018 - August 6, 2025
Lifestyle reporter responsible for diverse features covering entertainment, arts, food, and drink. Presented engaging content to a wide readership.
Entertainment Reporter at London Weekly News
December 31, 2017 - August 6, 2025
Contributed to establishing ‘Talk of The Town’ as a reputable entertainment and lifestyle news source. Produced reviews, interviews, and articles reaching a wide audience and reinforcing the publication’s influence in entertainment.
Freelance Personal Trainer at N/A
December 31, 2015 - August 6, 2025
Cardiac rehabilitation specialist working with NHS and private clients. Delivered a range of exercise programmes both in studio and gym settings.

Education

at The Woodroffe School, Lyme Regis
January 11, 2030 - August 6, 2025
at Yeovil College, Yeovil
January 11, 2030 - August 6, 2025
at The College of St Mark and St John, Plymouth
January 11, 2030 - August 6, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Travel & Hospitality, Professional Services, Healthcare
    paper Nicky Sweetland Portfolio
    This is Nicky Sweetland's professional portfolio, which showcases social media, design work, podcast production and general professional content creation.…