I am a performance-focused digital marketer with over 5 years of experience specializing in full-funnel digital advertising strategies on platforms such as TikTok, Instagram, Google, and LinkedIn. I have a proven track record of driving international sales growth, scaling e-commerce and product-based campaigns, and optimizing ROAS and CPA effectively. I excel at managing cross-channel budgets, analyzing ad performance, and crafting creative campaigns that enhance brand visibility and conversions. I am highly motivated, results-driven, and comfortable working remotely. With a strong understanding of audience targeting and performance metrics optimization, I continuously collaborate with cross-functional teams to deliver cohesive and impactful digital marketing initiatives. I am eager to engage in remote and project-based opportunities with potential for long-term collaboration based on results.…

Mohammed Midlaj

I am a performance-focused digital marketer with over 5 years of experience specializing in full-funnel digital advertising strategies on platforms such as TikTok, Instagram, Google, and LinkedIn. I have a proven track record of driving international sales growth, scaling e-commerce and product-based campaigns, and optimizing ROAS and CPA effectively. I excel at managing cross-channel budgets, analyzing ad performance, and crafting creative campaigns that enhance brand visibility and conversions. I am highly motivated, results-driven, and comfortable working remotely. With a strong understanding of audience targeting and performance metrics optimization, I continuously collaborate with cross-functional teams to deliver cohesive and impactful digital marketing initiatives. I am eager to engage in remote and project-based opportunities with potential for long-term collaboration based on results.…

Available to hire

I am a performance-focused digital marketer with over 5 years of experience specializing in full-funnel digital advertising strategies on platforms such as TikTok, Instagram, Google, and LinkedIn. I have a proven track record of driving international sales growth, scaling e-commerce and product-based campaigns, and optimizing ROAS and CPA effectively. I excel at managing cross-channel budgets, analyzing ad performance, and crafting creative campaigns that enhance brand visibility and conversions.

I am highly motivated, results-driven, and comfortable working remotely. With a strong understanding of audience targeting and performance metrics optimization, I continuously collaborate with cross-functional teams to deliver cohesive and impactful digital marketing initiatives. I am eager to engage in remote and project-based opportunities with potential for long-term collaboration based on results.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate

Work Experience

Freelance Digital Marketing Specialist at Self-employed
January 1, 2020 - Present
Designed and executed paid campaigns across TikTok and Instagram to drive international product awareness and sales. Implemented global targeting strategies excluding US markets for clients in e-commerce, F&B, and tech sectors. Conducted A/B testing on creatives, landing pages, and audience segmentation to identify high-performing combinations. Built SEO and CRO enhanced landing pages improving lead quality and engagement. Created real-time dashboards using GA4 and Looker Studio to monitor KPIs and optimize ad spend. Established retargeting and lead nurturing workflows via Mailchimp and HubSpot. Collaborated cross-functionally with developers and designers to deliver high-converting creative assets aligned with brand strategies. Presented campaign performance reports regularly and refined strategies based on insights and business goals.

Education

High School Diploma – Commerce at New Indian Model School, Dubai, UAE
January 1, 2010 - January 1, 2020
Primary & Middle School Education at GEMS Legacy School (formerly Kindergarten Starters), Dubai, UAE
January 1, 2006 - January 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Software & Internet, Travel & Hospitality