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I am a commercial marketing leader with 17+ years of experience driving growth and shaping strategy across beauty, consumer products, healthcare, SaaS, and professional services sectors. I partner with brands and organizations to launch products, optimize budgets and teams, uncover growth opportunities, and deliver marketing efficiencies that produce measurable commercial results. I bring a hands-on approach combined with big brand expertise to build and lead integrated marketing initiatives locally and globally. As an ICF certified coach and experienced mentor, I empower teams and individuals to leverage their strengths, unlocking performance to fuel sustainable business growth.…I am a commercial marketing leader with 17+ years of experience driving growth and shaping strategy across beauty, consumer products, healthcare, SaaS, and professional services sectors. I partner with brands and organizations to launch products, optimize budgets and teams, uncover growth opportunities, and deliver marketing efficiencies that produce measurable commercial results. I bring a hands-on approach combined with big brand expertise to build and lead integrated marketing initiatives locally and globally. As an ICF certified coach and experienced mentor, I empower teams and individuals to leverage their strengths, unlocking performance to fuel sustainable business growth.

Jennika Kalliala

Fractional CMO, Marketing Strategist, Brand Strategist, +1

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I am a commercial marketing leader with 17+ years of experience driving growth and shaping strategy across beauty, consumer products, healthcare, SaaS, and professional services sectors. I partner with brands and organizations to launch products, optimize budgets and teams, uncover growth opportunities, and deliver marketing efficiencies that produce measurable commercial results. I bring a hands-on approach combined with big brand expertise to build and lead integrated marketing initiatives locally and globally. As an ICF certified coach and experienced mentor, I empower teams and individuals to leverage their strengths, unlocking performance to fuel sustainable business growth.…I am a commercial marketing leader with 17+ years of experience driving growth and shaping strategy across beauty, consumer products, healthcare, SaaS, and professional services sectors. I partner with brands and organizations to launch products, optimize budgets and teams, uncover growth opportunities, and deliver marketing efficiencies that produce measurable commercial results. I bring a hands-on approach combined with big brand expertise to build and lead integrated marketing initiatives locally and globally. As an ICF certified coach and experienced mentor, I empower teams and individuals to leverage their strengths, unlocking performance to fuel sustainable business growth.

Available to hire

I am a commercial marketing leader with 17+ years of experience driving growth and shaping strategy across beauty, consumer products, healthcare, SaaS, and professional services sectors. I partner with brands and organizations to launch products, optimize budgets and teams, uncover growth opportunities, and deliver marketing efficiencies that produce measurable commercial results.

I bring a hands-on approach combined with big brand expertise to build and lead integrated marketing initiatives locally and globally. As an ICF certified coach and experienced mentor, I empower teams and individuals to leverage their strengths, unlocking performance to fuel sustainable business growth.

Skills

Branding

Social Media Design

Experience Level

Branding

Expert

Social Media Design

Expert

Language

English

Fluent

Finnish

Fluent

Swedish

Fluent

French

Intermediate

Work Experience

Founder - Fractional CMO & Marketing Director - Marketing & Growth Advisor at Aven Brook Consulting

February 1, 2022 - Present

Founded a boutique consultancy advising UK and European clients on brand and marketing strategy, commercial planning, and leadership development. Delivered strategic roadmaps and led execution by managing internal teams, external agencies, or assembling specialist networks. Worked on positioning, go-to-market planning, omni-channel communications, retail strategy, commercial business plans, and executive coaching.

Head of Global Accounts (Part-time) at Smartly

July 31, 2023 - August 6, 2025

Led global CPG strategy and operating models for high-growth ad tech SaaS platform Ad-Lib.io, partnering with senior leadership, cross-functional teams, and global clients such as Nestle to develop digital transformation roadmaps leveraging creative insights and personalization at scale. Transitioned into global commercial leadership owning new business development and account growth.

Senior Manager EMEA Media Strategy, Social, Performance Marketing & Content at Johnson & Johnson

February 28, 2022 - August 6, 2025

Led digital, media, and content strategy for ACUVUE across 22 EMEA markets. Delivered integrated consumer journeys partnering with global and local teams. Specialized in media and creative agency efficiencies, global content production scaling, and personalization through new technology and frameworks. Owned masterbrand content, advertising, media planning and performance marketing. Delivered new EMEA B2C websites and CRM flows, rolled out global brand refresh, led Covid response communications and regional social media strategy. Piloted AI-driven audience segmentation and personalization technologies increasing engagement and ROI.

EMEA B2C Marketing Manager at Targus

July 31, 2017 - August 6, 2025

Responsible for EMEA consumer and retailer marketing, shifting the business from product-led to brand and consumer-centric. Delivered in-store and online category and brand initiatives working closely with sales and retailers to drive engagement and growth.

Senior Product Brand Manager UK & Ire at Groupe SEB

April 30, 2016 - August 6, 2025

Owned P&L, brand, and go-to-market strategy for cookware category and Jamie Oliver licensed portfolio. Successfully re-launched Jamie Oliver by Tefal with significant sales and margin growth. Managed media, retailer activation, partnerships, category management and customer insight to drive engagement and sales.

European Direct Marketing Manager at NetJets Europe

August 31, 2011 - August 6, 2025

Redefined campaign strategy across 22 countries and 9 languages, achieving a 200% lift in response rates against a target of 10% while reducing volume by 36%. Managed end-to-end planning, creative briefing, and performance analysis.

Product Brand Manager at L’Oréal

November 30, 2010 - August 6, 2025

Managed luxury brand Helena Rubinstein across skincare, sun, and makeup categories with full P&L responsibility. Led 360° brand execution including retail, media, events, and partnerships, with a strong focus on digital presence, in-store execution, and loyalty programs to drive sales and brand awareness.