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I am a data-driven Performance Marketer with over 3 years of experience managing annual budgets exceeding €1M and consistently delivering double-digit ROI improvements across multiple digital channels including search, display, video social, and native advertising. I rapidly progressed from Junior to Senior roles within two years at Codefunnels and currently lead full-funnel acquisition programs at Universum Global. I combine advanced data analytics, custom Google Ads scripts, and AI-powered creative techniques to lower CPA, increase conversion rates, and accelerate campaign deployments. My expertise spans managing significant ad spend across platforms like Meta, Google, Microsoft, LinkedIn, and Snapchat. I have designed tracking stacks, built Tableau dashboards to cut reporting time dramatically, and pioneered structured A/B testing roadmaps that boosted survey completion rates by 30%. I am passionate about using automation and AI tools to optimize campaign performance and mentor peers, all while aligning team strategies to drive outstanding business results.…I am a data-driven Performance Marketer with over 3 years of experience managing annual budgets exceeding €1M and consistently delivering double-digit ROI improvements across multiple digital channels including search, display, video social, and native advertising. I rapidly progressed from Junior to Senior roles within two years at Codefunnels and currently lead full-funnel acquisition programs at Universum Global. I combine advanced data analytics, custom Google Ads scripts, and AI-powered creative techniques to lower CPA, increase conversion rates, and accelerate campaign deployments. My expertise spans managing significant ad spend across platforms like Meta, Google, Microsoft, LinkedIn, and Snapchat. I have designed tracking stacks, built Tableau dashboards to cut reporting time dramatically, and pioneered structured A/B testing roadmaps that boosted survey completion rates by 30%. I am passionate about using automation and AI tools to optimize campaign performance and mentor peers, all while aligning team strategies to drive outstanding business results.

Mario Tso Kanas

Performance Marketer, Digital Marketer, Marketing Strategist, +2

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I am a data-driven Performance Marketer with over 3 years of experience managing annual budgets exceeding €1M and consistently delivering double-digit ROI improvements across multiple digital channels including search, display, video social, and native advertising. I rapidly progressed from Junior to Senior roles within two years at Codefunnels and currently lead full-funnel acquisition programs at Universum Global. I combine advanced data analytics, custom Google Ads scripts, and AI-powered creative techniques to lower CPA, increase conversion rates, and accelerate campaign deployments. My expertise spans managing significant ad spend across platforms like Meta, Google, Microsoft, LinkedIn, and Snapchat. I have designed tracking stacks, built Tableau dashboards to cut reporting time dramatically, and pioneered structured A/B testing roadmaps that boosted survey completion rates by 30%. I am passionate about using automation and AI tools to optimize campaign performance and mentor peers, all while aligning team strategies to drive outstanding business results.…I am a data-driven Performance Marketer with over 3 years of experience managing annual budgets exceeding €1M and consistently delivering double-digit ROI improvements across multiple digital channels including search, display, video social, and native advertising. I rapidly progressed from Junior to Senior roles within two years at Codefunnels and currently lead full-funnel acquisition programs at Universum Global. I combine advanced data analytics, custom Google Ads scripts, and AI-powered creative techniques to lower CPA, increase conversion rates, and accelerate campaign deployments. My expertise spans managing significant ad spend across platforms like Meta, Google, Microsoft, LinkedIn, and Snapchat. I have designed tracking stacks, built Tableau dashboards to cut reporting time dramatically, and pioneered structured A/B testing roadmaps that boosted survey completion rates by 30%. I am passionate about using automation and AI tools to optimize campaign performance and mentor peers, all while aligning team strategies to drive outstanding business results.

Available to hire

I am a data-driven Performance Marketer with over 3 years of experience managing annual budgets exceeding €1M and consistently delivering double-digit ROI improvements across multiple digital channels including search, display, video social, and native advertising. I rapidly progressed from Junior to Senior roles within two years at Codefunnels and currently lead full-funnel acquisition programs at Universum Global. I combine advanced data analytics, custom Google Ads scripts, and AI-powered creative techniques to lower CPA, increase conversion rates, and accelerate campaign deployments.

My expertise spans managing significant ad spend across platforms like Meta, Google, Microsoft, LinkedIn, and Snapchat. I have designed tracking stacks, built Tableau dashboards to cut reporting time dramatically, and pioneered structured A/B testing roadmaps that boosted survey completion rates by 30%. I am passionate about using automation and AI tools to optimize campaign performance and mentor peers, all while aligning team strategies to drive outstanding business results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Greek, Modern

Fluent

Work Experience

Digital Marketing Specialist at Universum Global

January 1, 2025 - Present

Managing over 10M+ SEK spend across Meta, Google, Microsoft, LinkedIn, and Snapchat to drive survey participation and client acquisition. Created tracking stack including Meta Conversion API, GA4, GTM, and Forsta, building Tableau dashboards that cut reporting time by 70% and reduced CPA by 40%. Launched data-driven LinkedIn campaigns achieving 45% uplift in qualified enterprise leads within the first quarter. Introduced structured A/B test roadmaps that increased survey completion by 30%. Automated newsletter flows in Mailchimp and templated creative production in Canva, halving turnaround time for new campaigns. Built Google Ads scripts automating budgets and CPC adjustments, reducing manual management time by 50%. Scaled campaigns with 4×+ ROAS using Google, Meta, and native platforms. Led 2,000+ campaigns across various sectors including D2C, e-commerce, lead generation, and nutraceuticals. Implemented AI-led creative testing and improved teamwork workflows. Led original campaigns

Performance Marketing Specialist at Codefunnels

December 31, 2024 - August 6, 2025

Managed €1M+ annual ad spend across 7+ platforms with > 4× ROAS. Created new campaign structures generating six-figure profit within 3 months. Developed forecasting scripts and conducted over 100 A/B tests that increased conversion rate by 35%. Doubled creative output using AI tools, cutting CPA by 15%. Mentored peers and aligned strategy across performance teams. Launched and scaled Google, Meta & Native campaigns achieving strong ROAS. Led AI-led creative testing and improved team workflows. Led original campaigns outside assigned scope achieving 5×+ ROAS. Enhanced tracking and data analysis for optimization. Contributed to team promotion.

Junior Performance Marketing Specialist at Codefunnels

August 31, 2023 - August 6, 2025

Owned €1M+ annual budgets delivering double-digit ROI improvements. Progressed rapidly from junior to senior within two years. Specialized in advanced data analytics, custom Google Ads scripts, and AI creative solutions to lower CPA by 30% and increase conversion rates by 35%. Managed significant ad spend across search, display, video, social, and native channels. Automated workflows and enhanced campaign deployment speed.