I am a result-driven, professional digital marketer with a solid background in marketing, social media management, and creation of engaging digital content. I specialize in driving conversions and brand awareness through innovative digital marketing tactics across platforms such as Amazon, Google, Instagram, and Facebook. My experience includes collaborating with renowned brands like BOSCH and BEKO and formulating strategies to optimize marketing budgets effectively. With over five years of marketing experience spanning strategic marketing, content creation, social media management, and event coordination, I am passionate about elevating top management visibility and strengthening stakeholder relationships. I excel in producing creative digital content, launching promotions, and managing both backend and frontend aspects of digital platforms to achieve significant growth and customer engagement.

Rafea Ashaikh

I am a result-driven, professional digital marketer with a solid background in marketing, social media management, and creation of engaging digital content. I specialize in driving conversions and brand awareness through innovative digital marketing tactics across platforms such as Amazon, Google, Instagram, and Facebook. My experience includes collaborating with renowned brands like BOSCH and BEKO and formulating strategies to optimize marketing budgets effectively. With over five years of marketing experience spanning strategic marketing, content creation, social media management, and event coordination, I am passionate about elevating top management visibility and strengthening stakeholder relationships. I excel in producing creative digital content, launching promotions, and managing both backend and frontend aspects of digital platforms to achieve significant growth and customer engagement.

Available to hire

I am a result-driven, professional digital marketer with a solid background in marketing, social media management, and creation of engaging digital content. I specialize in driving conversions and brand awareness through innovative digital marketing tactics across platforms such as Amazon, Google, Instagram, and Facebook. My experience includes collaborating with renowned brands like BOSCH and BEKO and formulating strategies to optimize marketing budgets effectively.

With over five years of marketing experience spanning strategic marketing, content creation, social media management, and event coordination, I am passionate about elevating top management visibility and strengthening stakeholder relationships. I excel in producing creative digital content, launching promotions, and managing both backend and frontend aspects of digital platforms to achieve significant growth and customer engagement.

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Language

Hindi
Advanced
English
Advanced
Urdu
Advanced

Work Experience

Digital Marketing Executive at Homewide - MHAO Group
December 31, 2024 - August 6, 2025
Drove conversions for BOSCH and BEKO products across Amazon, Google, Instagram, and Facebook using innovative digital marketing tactics. Created brand and store awareness for Homewide showrooms and authorized BOSCH service center in UAE through digital media and online ads. Collaborated with the marketing team to optimize a 1.2 million AED budget for Homewide. Produced creative digital content for sales, events, and calendars, including Warehouse Sales for Bosch and Beko products. Strengthened stakeholder relationships by collaborating with well-known brands and formulated strategies for launching LinkedIn profiles enhancing top management visibility.
Digital Marketing Executive at Nest O - Western International Group
December 31, 2021 - August 6, 2025
Boosted sales by 80% and increased Instagram followers by 70% through content creation, ad campaigns, and page management. Managed Inaama app and website backend. Led campaigns, digital initiatives, and marketing activities including content creation, proofreading, and developing customer surveys. Launched promotions and uploaded flyers across websites, social media, and third-party platforms. Resolved over 400 customer queries and trained staff.
Marketing & Communications Specialist at Scientechnic - Easa Saleh Al Gurg Group
December 31, 2025 - August 6, 2025
Managed content creation and posting on social media platforms, marketing collateral, branded merchandise, digital marketing, and website updates. Created marketing and communication plans and managed events coordinating with vendors. Wrote content for presentations, documents, and newsletters in collaboration with partner marketing teams.
Marketing & Media Coordinator at Gala - Western International Group
December 31, 2023 - August 6, 2025
Managed exhibitor duties including footage shooting and lead generation. Planned and executed events with the marketing team ensuring seamless execution through stakeholder coordination. Handled vendor management, PR, and event coordination.
Freelance Content Writer
December 31, 2021 - August 6, 2025
Provided content writing services across varied clients and projects.
Digital Marketing Executive at Homewide - MHAO Group
December 31, 2024 - August 16, 2025
Successfully drove conversions for BOSCH & BEKO products across Amazon, Google, Instagram, and Facebook using innovative digital marketing tactics. Created brand and store awareness for Homewide showrooms and the authorized BOSCH Service Center in the UAE using digital media and online ads. Collaborated with the marketing team to optimize a 1.2 million budget for Homewide. Produced creative digital content for sales, events, and calendars, including the Warehouse Sale for Bosch and Beko products. Strengthened stakeholder relationships through collaboration with brands such as Bosch, Beko, Shark Ninja, Nutribullet, and Nutricook. Formulated strategies for launching LinkedIn profiles and elevating top management's visibility at MHAO Group.
Digital Marketing Executive at NESTO - Western International Group
December 31, 2021 - August 16, 2025
Boosted sales by 80% and Instagram followers by 70% through content creation, ad campaigns, and page management. Managed the Inaama app and website backend. Led campaigns, digital initiatives, and marketing activities. Created, proofread content, and developed customer surveys. Launched promotions and uploaded flyers across websites, social media, and third-party platforms. Resolved 400+ customer queries, managed Inaama app backend, and trained staff.
Marketing & Communications Specialist at Scietechnic - Easa Saleh Al Gurg Group
December 31, 2025 - August 16, 2025
Managed content creation, posting on social media platforms, marketing collateral, branded merchandise, digital marketing, and website updates. Created marketing and communications plans and managed events for business verticals and employees in coordination with vendors. Wrote content for presentations, documents, and newsletters, collaborating with partner marketing teams.
Marketing & Media Coordinator at GALA - Western International Group
December 31, 2023 - August 16, 2025
Managed exhibitor duties including footage shooting and lead generation. Planned and executed events with the marketing team, ensuring seamless event execution through stakeholder coordination. Handled vendor management, PR, event coordination, negotiation, and critical thinking.
Freelance Content Writer
January 1, 2020 - Present
Provided freelance content writing services for diverse clients.
Trade Area Analyst (Intern) at McDonald's
December 31, 2018 - August 16, 2025
Conducted market surveys (customer, outlet, and area) and offered feedback and suggestions to management.
Market Researcher (Intern) at MedLab Media Group
December 31, 2018 - August 16, 2025
Conducted cold calling and competitor analysis.
Digital Marketing Intern at UNDIGICO
December 31, 2021 - August 16, 2025
Worked on content writing and creative development.
Digital Marketing Intern at KCP Exports
December 31, 2021 - August 16, 2025
Formulated digital media strategies and created logos.
Strategic Marketing
December 31, 2023 - August 16, 2025
Crafted PR, content, and social media strategies. Led product promotions and flyer execution online. Managed website backend and social platforms, driving 90% follower growth and 150% increase in WhatsApp contacts. Created, proofread, and scripted videos. Planned digital campaigns with top management. Oversaw store shoots, e-commerce on Talabat, El-Grocer, and Now Now, and partnered with influencers.
Digital Marketing Executive at Homewide - MHAO Group
December 31, 2024 - August 16, 2025
Successfully drove conversions for BOSCH & BEKO products across Amazon, Google, Instagram, and Facebook through innovative digital marketing tactics. Created brand and store awareness for Homewide showrooms and the authorized BOSCH Service Center in the UAE using digital media and online ads. Collaborated with the marketing team to generate strategies to optimize a 1.2 million budget for Homewide. Produced creative digital content for upcoming sales, events, and calendars, including the Warehouse Sale for Bosch and Beko products. Strengthened stakeholder relationships through collaboration with renowned brands such as Bosch, Beko, Shark Ninja, Nutribullet, and Nutricook. Formulated strategies for launching LinkedIn profiles and elevating top management's visibility at MHAO Group.
Digital Marketing Executive at Nesto - Western International Group
December 31, 2021 - August 16, 2025
Boosted sales by 80% and Instagram followers by 70% through content creation, ad campaigns, and page management. Handled Inaama app and website backend. Led campaigns, digital initiatives, and marketing activities. Created, proofread content, and developed customer surveys. Launched promotions and uploaded flyers across websites, social media, and third-party platforms. Resolved over 400 customer queries, managed Inaama app backend, and trained staff.
Marketing & Communications Specialist at Scietechnic - Easa Saleh Al Gurg Group
December 31, 2025 - August 16, 2025
Managed content creation, posting on social media platforms, marketing collateral, branded merchandise, digital marketing, and website updates. Created marketing & communications plans and managed events for business verticals and employees in coordination with vendors. Wrote content for presentations, documents, and newsletters in collaboration with partner marketing teams.
Marketing & Media Coordinator at Gala - Western International Group
December 31, 2023 - August 16, 2025
Managed exhibitor duties including footage shooting and lead generation. Planned and executed events with the marketing team. Ensured seamless event execution through stakeholder coordination and vendor management.
Freelance Content Writer
December 31, 2021 - August 16, 2025
Provided content writing services independently.
Trade Area Analyst (Intern) at McDonald's
December 31, 2018 - August 16, 2025
Conducted market surveys (customer, outlet, and area), provided feedback and suggestions to management.
Market Researcher (Intern) at Med Lab Media Group
December 31, 2018 - August 16, 2025
Performed cold calling and competitor analysis.
Digital Marketing Intern at Undigicored
December 31, 2021 - August 16, 2025
Content writing and creative development.
Digital Marketing Intern at KCP Exports
December 31, 2021 - August 16, 2025
Formulated digital media strategies and created logos.
Strategic Marketing
December 31, 2023 - August 16, 2025
Crafted PR, content, and social media strategies. Led product promotions and flyer execution online. Managed website backend and social platforms, driving 90% follower growth and 150% WhatsApp contact increase. Created, proofread, and scripted videos. Planned digital campaigns with top management. Oversaw store shoots, e-commerce on Talabat, El-Grocer, and NowNow, partnering with influencers for promotions.

Education

Master of Management Studies at ATESI Elevate, India
January 1, 2020 - January 1, 2021
Bachelor of Management Studies at MMK College, India
January 1, 2013 - January 1, 2016
Master of Management Studies at ATESI Elevate, India
January 1, 2020 - December 31, 2021
Digital Marketing & Media at DISMS, India
January 1, 2020 - December 31, 2021
Bachelor of Management Studies at MMK College, India
January 1, 2013 - December 31, 2016
Social Media & Creative Design at MMK College, India
January 1, 2017 - December 31, 2019
Master of Management Studies at ATESI Elevate, India
January 1, 2020 - December 31, 2021
Digital Marketing & Social Media at DSIMS, India
January 1, 2017 - December 31, 2019
Bachelor of Management Studies at MMK College, India
January 1, 2013 - December 31, 2016

Qualifications

Valid U.A.E driving license
January 11, 2030 - August 6, 2025
Valid UAE Driving License
January 11, 2030 - August 16, 2025
Valid U.A.E Driving License
January 11, 2030 - August 16, 2025

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services, Wholesale & Distribution, Software & Internet