I am a skilled visual communication designer and creative director with extensive experience in branding, digital content production, and strategic marketing campaigns. Over the years, I have led successful brand initiatives that significantly increased sales, customer engagement, and brand recognition. My expertise lies in aligning creative strategies directly with business goals to optimize campaign outcomes and enhance customer experiences. Currently based in Rome, Italy, my professional journey includes managing diverse teams, conducting trend and competitor analysis, and crafting seasonal promotional campaigns. I combine a strong background in design with advanced digital marketing knowledge to create compelling visual narratives across digital, print, and in-store platforms, ensuring consistency and visual impact across all consumer touchpoints.

Mobin Alishahi

I am a skilled visual communication designer and creative director with extensive experience in branding, digital content production, and strategic marketing campaigns. Over the years, I have led successful brand initiatives that significantly increased sales, customer engagement, and brand recognition. My expertise lies in aligning creative strategies directly with business goals to optimize campaign outcomes and enhance customer experiences. Currently based in Rome, Italy, my professional journey includes managing diverse teams, conducting trend and competitor analysis, and crafting seasonal promotional campaigns. I combine a strong background in design with advanced digital marketing knowledge to create compelling visual narratives across digital, print, and in-store platforms, ensuring consistency and visual impact across all consumer touchpoints.

Available to hire

I am a skilled visual communication designer and creative director with extensive experience in branding, digital content production, and strategic marketing campaigns. Over the years, I have led successful brand initiatives that significantly increased sales, customer engagement, and brand recognition. My expertise lies in aligning creative strategies directly with business goals to optimize campaign outcomes and enhance customer experiences.

Currently based in Rome, Italy, my professional journey includes managing diverse teams, conducting trend and competitor analysis, and crafting seasonal promotional campaigns. I combine a strong background in design with advanced digital marketing knowledge to create compelling visual narratives across digital, print, and in-store platforms, ensuring consistency and visual impact across all consumer touchpoints.

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Language

English
Advanced
Persian
Fluent
Italian
Intermediate
Turkish
Intermediate

Work Experience

Creative Director at Crop Coffeehouse Company
June 1, 2025 - August 6, 2025
Directed brand campaigns resulting in a 21% sales increase within two months and a 45% boost in Instagram engagement over six months. Managed production of over 100 pieces of visual content for digital, print, and in-store platforms. Led packaging and store environment redesign, contributing to a 28% increase in returning customers. Aligned creative strategies with business goals in weekly cross-functional meetings, reducing campaign turnaround time by 15%. Conducted trend and competitor analysis increasing monthly digital reach by 25%. Initiated seasonal campaigns raising foot traffic during low-activity periods.
Visual Communication Designer at Crop Coffeehouse Company
June 1, 2021 - August 6, 2025
Maintained consistent brand identity across 30+ customer-facing assets, reinforcing trust and recognition. Designed 60+ packaging and promotional materials informed by consumer research, improving in-store product visibility. Contributed to brand repositioning strategy supporting 12% growth in new customer acquisition. Produced digital templates and style guides to streamline visual workflow and ensure design consistency across campaigns.
Designer at Loheh Advertising Agency
June 1, 2020 - August 6, 2025
Created visual systems and campaigns for over 10 clients across TV, OOH, and digital media, contributing to a 15% increase in client ad performance. Developed brand kits and assets for web, social, and print ensuring 100% consistency across touchpoints. Collaborated with copy and strategy teams on 6 major campaigns, helping the agency win two new accounts through pitch work. Participated in creative briefs and client presentations, contributing to concept development and securing client buy-in for key ideas.

Education

M.A. in Tourism Strategy and Cultural Heritage at University of Rome "Tor Vergata"
September 1, 2022 - December 15, 2025
M.A. in Architecture at Azad University
September 1, 2013 - June 1, 2017

Qualifications

Advanced Content and Social Tactics to Optimize SEO
January 11, 2030 - August 6, 2025
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing
January 11, 2030 - August 6, 2025

Industry Experience

Retail, Travel & Hospitality, Consumer Goods, Media & Entertainment, Professional Services