I'm a results-driven marketing and social media strategist with a strong foundation in digital operations and content creation. Over the past several years, I've developed and executed full-scale social media strategies, managed digital platforms, coordinated with vendors, and translated performance data into creative decisions. With a background that blends marketing leadership, creative direction, and management, I bring both structure and storytelling to every brand I work with. My experience includes leading a global marketing team for a luxury lingerie brand with a strong digital presence, as well as working behind the scenes with a range of influencers and companies. I've built and scaled digital ecosystems—from content calendars to community management to end-to-end campaign rollouts—always with a focus on brand consistency, engagement growth, and cross-functional execution.

Fernanda Lento

I'm a results-driven marketing and social media strategist with a strong foundation in digital operations and content creation. Over the past several years, I've developed and executed full-scale social media strategies, managed digital platforms, coordinated with vendors, and translated performance data into creative decisions. With a background that blends marketing leadership, creative direction, and management, I bring both structure and storytelling to every brand I work with. My experience includes leading a global marketing team for a luxury lingerie brand with a strong digital presence, as well as working behind the scenes with a range of influencers and companies. I've built and scaled digital ecosystems—from content calendars to community management to end-to-end campaign rollouts—always with a focus on brand consistency, engagement growth, and cross-functional execution.

Available to hire

I’m a results-driven marketing and social media strategist with a strong foundation in digital operations and content creation. Over the past several years, I’ve developed and executed full-scale social media strategies, managed digital platforms, coordinated with vendors, and translated performance data into creative decisions. With a background that blends marketing leadership, creative direction, and management, I bring both structure and storytelling to every brand I work with.

My experience includes leading a global marketing team for a luxury lingerie brand with a strong digital presence, as well as working behind the scenes with a range of influencers and companies. I’ve built and scaled digital ecosystems—from content calendars to community management to end-to-end campaign rollouts—always with a focus on brand consistency, engagement growth, and cross-functional execution.

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Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Fluent
Italian
Advanced
German
Advanced
French
Intermediate

Work Experience

Head of Marketing & Social Media / Commerce Development at LET IT BE INTIMATE
January 1, 2024 - August 6, 2025
Directed global social strategy across Instagram, TikTok, Pinterest, Google, and Meta Ads. Led influencer and UGC campaigns focusing on content optimization for conversion and community growth. Grew engagement by 170% using UGC and scaled following through data-driven content and paid campaigns. Oversaw photo, video, and editorial production for product drops and exclusive content. Tracked campaign performance with analytics tools and reported weekly KPIs for optimization. Developed lifecycle marketing strategies to improve retention by 30%. Managed partnerships with over 12 fashion and lifestyle influencers (under NDA), overseeing creator onboarding, briefing, content approvals, and post-campaign analytics.
Creative Director at LET IT BE INTIMATE
January 1, 2019 - August 6, 2025
Created and maintained brand identity across all channels. Directed high-end visual content including lookbooks and brand campaigns. Collaborated with product and digital teams for seamless brand rollouts.
Project Manager at LET IT BE INTIMATE
January 1, 2017 - August 6, 2025
Built operational workflows across e-commerce, customer experience, and marketing. Coordinated with cross-functional partners and creative teams for product and campaign launches.
Fashion Designer at LET IT BE INTIMATE
December 31, 2014 - August 6, 2025
Designed collections aligned with brand positioning and seasonal trends.

Education

Certificate at University of Maryland
January 1, 2025 - August 6, 2025
Specialization in Management of Luxury Companies at Università Bocconi
January 1, 2015 - August 6, 2025
Bachelor in Fashion Design at UDESC – Florianópolis, Brazil
January 1, 2010 - December 31, 2014
Bachelor in Management and Business at Unisul – Santa Catarina, Brazil
January 1, 2013 - December 31, 2017
Scholarship for Academic Excellence at Hochschule für Technik und Wirtschaft – Berlin, Germany
January 1, 2012 - December 31, 2013
Specialization in Lingerie Construction at The Cut Design Academy – Vancouver, Canada
January 1, 2011 - August 6, 2025
Specialization in Garment Construction at SENAC – Santa Catarina, Brazil
January 1, 2010 - August 6, 2025

Qualifications

Certificate - Online Advertising and Social Media
January 1, 2025 - August 6, 2025

Industry Experience

Consumer Goods, Media & Entertainment, Retail