I have over 6 years of experience in digital marketing, social media, and content creation, working with both B2B and B2C projects. I develop content strategies focused on engagement, audience growth, and conversion. My background in Design and ongoing postgraduate studies in Copywriting allow me to craft compelling stories and persuasive communication.…

Luana Gubert

I have over 6 years of experience in digital marketing, social media, and content creation, working with both B2B and B2C projects. I develop content strategies focused on engagement, audience growth, and conversion. My background in Design and ongoing postgraduate studies in Copywriting allow me to craft compelling stories and persuasive communication.…

Available to hire

I have over 6 years of experience in digital marketing, social media, and content creation, working with both B2B and B2C projects. I develop content strategies focused on engagement, audience growth, and conversion. My background in Design and ongoing postgraduate studies in Copywriting allow me to craft compelling stories and persuasive communication.

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Skills

Experience Level

Language

English
Advanced
Portuguese
Fluent
Italian
Beginner

Work Experience

Freelance Social Media & Graphic Designer at Self-employed
January 1, 2025 - January 1, 2026
Developed digital content and marketing materials for various companies. Created social media designs, promotional campaigns, and digital communication materials.
Social Media Copywriter at hooney+ / Startup
January 1, 2025 - Present
Developed strategic copy for launches, campaigns, and social media content. Created scripts for Reels, Shorts, and Stories, and assisted with content planning and social media strategy.
Marketing at Brasil Supermarket
December 31, 2021 - October 1, 2025
Managed and optimized the company's social media (Instagram, Facebook, and WhatsApp), developing strategies that strengthened the brand's digital presence and boosted sales. Grew Instagram followers from 1,500 to over 16,000 in three years; produced engaging content; created email and WhatsApp campaigns for strategic dates; monitored engagement metrics and optimized campaigns for better results.
Marketing & Content Strategist at UNO Chapecó
December 31, 2021 - October 1, 2025
Improved content strategies and managed social media (Instagram, Facebook, WhatsApp), growing followers from 1,500 to over 16,000 (900% increase); boosted engagement and reach; produced Reels, posts, graphics, polls, quizzes, and interactive content; planned and wrote campaigns for key dates; monitored metrics and optimized performance.
Marketing Specialist at Cristo Rei Super Market
December 31, 2021 - October 1, 2025
Managed social media accounts (Instagram, Facebook, WhatsApp); grew followers, increased engagement, and produced reels, cards, and promotional content; developed email and WhatsApp campaigns; planned campaigns for Christmas, Easter, Mother's Day, and Valentine’s Day; analyzed metrics, optimized content, and coordinated budgets; revised promotional materials and ensured alignment with sales strategy.
Marketing Assistant at Cristo Rei Supermarket
January 1, 2021 - January 1, 2024
Managed social media platforms and developed content strategies that grew Instagram followers significantly. Created seasonal campaigns and monitored performance.
Marketing Assistant at Brasão Supermarket
January 1, 2019 - January 1, 2021
Handled social media plans and printed materials to influence customer decisions. Designed marketing materials and optimized promotional texts.
Marketing at UNO ESC Chapecó
December 31, 2018 - October 1, 2025
Improved content strategies; managed and optimized the organization's social media, boosting brand presence and sales.
Marketing Assistant at UNOESC Chapecó
January 1, 2018 - January 1, 2018
Created content for undergraduate programs and assisted in maintaining communication consistency across materials.

Education

Bachelor's Degree in Visual Design at Unochapecó (Universidade do Oeste de Santa Catarina), Chapecó, SC, Brazil
January 1, 2012 - December 31, 2017
English Language Course at FISK Language School
January 1, 2012 - December 31, 2021
Bachelor's Degree in Visual Design at Community University of Chapecó Region - UNO Chapecó
January 1, 2012 - January 1, 2017
Bachelor's Degree at Universidade Comunitária da Região de Chapecó - UNOCHAPECÓ
January 1, 2012 - January 1, 2017
Postgraduate Degree in Copywriting and Creative Writing at Centro Universitário Internacional UNINTER
January 1, 2025 - January 1, 2026

Qualifications

SEO Course - From Zero to the First Position on Google
January 11, 2030 - October 1, 2025
Storytelling Techniques to Deliver Your Message (Domestika)
January 11, 2030 - October 1, 2025

Industry Experience

Media & Entertainment, Software & Internet, Retail, Education, Professional Services

Skills

Experience Level