Available to hire
I am a front-end web developer and digital designer with hands-on experience creating websites and e-commerce solutions across various industries. Having founded a multi-million dollar retail brand, I bring an entrepreneurial spirit, focusing strongly on user experience, responsive design, and streamlined digital systems.
I’m proficient in HTML, CSS, Shopify, WordPress, template builders, and SEO strategy. I am quick to learn and adaptable to new tools, systems, and workflows, comfortable diving into new platforms and solving challenges as they arise.
Work Experience
Web Designer / Front-End Developer (Freelance) at Self-Employed
September 1, 2018 - PresentDesigned and customized websites using platforms like WordPress, Squarespace, Shopify, Wix, and others applying tailored HTML/CSS/JS for layout, branding, and function. Created custom layouts and visual designs aligned with brand identity and responsive best practices. Implemented e-commerce platforms with POS, booking, consignment, user login systems, and inventory integration. Integrated marketing tools such as Klaviyo and Mailchimp for newsletters, automations, and customer engagement. Configured tracking pixels supporting ad performance and analytics via Google Analytics, Google Ads, Meta Pixel, and Meta Ads. Delivered responsive, SEO-optimized websites for local businesses, artists, and law firms. Notable projects include Sole By Style Shopify store, Perkinson Legal WordPress site, Carl's Deli Squarespace site with POS and online ordering, and Omary Gutierrez Squarespace site with booking.
Founder & Digital Strategist at Sole By Style
September 1, 2018 - PresentBuilt and maintained a Shopify e-commerce site including POS, consignment, and inventory systems. Performed all technical infrastructure such as site redesigns, system maintenance, CRM configuration, SEO, and UX improvements. Scaled the brand to $2.1 million annual revenue at peak through optimized digital operations and customer experience. Led design and execution of multi-channel marketing campaigns using Klaviyo for email flows, automations, and seasonal promotions. Managed integrations with third-party tools for payments, fulfillment, and analytics (Google Analytics, Meta Ads, etc.). Collaborated with vendors, creative partners, and internal staff to align web strategy with business goals. Created landing pages and optimized product descriptions based on keyword research and performance insights. Maintained brand consistency across digital platforms while continually improving conversion and engagement metrics.
Technical Support Specialist Level II at Clubessential
September 1, 2018 - August 6, 2025Provided reservation and front-end development support for Clubessential products including email campaigns, reservation systems, mobile applications, and NetCaddy. Customized client-facing dashboards across desktop, mobile sites, and mobile apps using HTML5 and CSS3. Used XML to generate and tailor client-specific NetCaddy reports based on functional needs. Collaborated with clients and internal teams to implement tailored solutions and troubleshoot advanced front-end issues.
Technical Support Specialist Level I at Clubessential
February 1, 2018 - August 6, 2025Provided technical support for Clubessential products including websites, CRM, CE Office, email campaigns, and mobile apps. Customized websites using HTML5 and CSS3; resolved issues through debugging and code review. Implemented and managed user/prospect data in CRM systems and Salesforce. Supported clients via email, phone, and ticketing platforms in a high-volume environment.
Education
BBA in Information Systems, Minor in Finance at University of Cincinnati, Carl H. Lindner College of Business
January 11, 2030 - January 1, 2017Qualifications
Industry Experience
Retail, Professional Services, Software & Internet, Media & Entertainment, Financial Services
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