I am a highly motivated and creative MSc Marketing student with extensive experience in public engagement, health communications, and digital marketing strategy. I am skilled in event coordination, social media content creation, and collaborating with stakeholders to achieve impactful outcomes. I am passionate about using data-driven insights and storytelling to create engaging brand experiences and drive audience growth. Throughout my internships and part-time roles, I have developed campaigns, produced multimedia content, and managed social media strategies that noticeably increased engagement. With a background in international business and ongoing advanced studies, I am eager to apply my marketing expertise and cross-cultural communication skills to make a meaningful impact in the marketing and communications industry.

Yu M I Lee

I am a highly motivated and creative MSc Marketing student with extensive experience in public engagement, health communications, and digital marketing strategy. I am skilled in event coordination, social media content creation, and collaborating with stakeholders to achieve impactful outcomes. I am passionate about using data-driven insights and storytelling to create engaging brand experiences and drive audience growth. Throughout my internships and part-time roles, I have developed campaigns, produced multimedia content, and managed social media strategies that noticeably increased engagement. With a background in international business and ongoing advanced studies, I am eager to apply my marketing expertise and cross-cultural communication skills to make a meaningful impact in the marketing and communications industry.

Available to hire

I am a highly motivated and creative MSc Marketing student with extensive experience in public engagement, health communications, and digital marketing strategy. I am skilled in event coordination, social media content creation, and collaborating with stakeholders to achieve impactful outcomes. I am passionate about using data-driven insights and storytelling to create engaging brand experiences and drive audience growth.

Throughout my internships and part-time roles, I have developed campaigns, produced multimedia content, and managed social media strategies that noticeably increased engagement. With a background in international business and ongoing advanced studies, I am eager to apply my marketing expertise and cross-cultural communication skills to make a meaningful impact in the marketing and communications industry.

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Language

Chinese
Fluent
English
Fluent
Korean
Beginner

Work Experience

Public Health Campaign Assistant at University of Bath & University Hospitals of Leicester NHS Trust
September 1, 2025 - August 6, 2025
Developed a public-facing NHS campaign to raise awareness and promote self-management. Contributed to internal and external stakeholder newsletters, wrote digital content for NHS patient portals, and tailored the campaign messaging to health professionals, patients, and local communities. Designed a microsite featuring a self-quiz and digital toolkits adhering to NHS branding and accessibility standards. Collaborated cross-departmentally with healthcare professionals to ensure clinical accuracy and public relevance aligned with the NHS 10-year plan.
Marketing Intern at BenQ Health – Taipei, Taiwan
May 1, 2024 - August 6, 2025
Produced short videos for health and wellness campaigns and products including scripting, filming, and visual design. Created engaging social media content aligned with brand guidelines. Assisted in e-commerce backend operations such as promotional content updates and inventory checks. Conducted competitor research to support strategic positioning and market analysis.
Public Relations Intern at The Hoffman Agency – Taipei, Taiwan
March 1, 2024 - August 6, 2025
Supported teams managing 10 clients across various industries including Tech, SaaS, cybersecurity, e-commerce, and startups. Contributed to two successful new business proposals via research and content support. Performed daily media monitoring and delivered competitive intelligence reports for key accounts. Drafted and translated press releases, social media posts, and client messaging material. Assisted in planning press conferences and internal events. Contributed to LinkedIn strategy resulting in a 20% increase in post engagement.
Event Coordinator (Part-Time) at Center for Teaching Excellence, CYCU – Taoyuan, Taiwan
January 1, 2023 - August 6, 2025
Managed a university-wide competition with over 60 team entries. Coordinated event logistics, video production, and sponsor relations.
Leader, Event Planning Department (Part-Time) at OnlyMusic – Taipei, Taiwan
February 1, 2022 - August 6, 2025
Delivered a virtual music competition with more than 10,000 participants. Directed social media strategy, growing followers by 150% to over 150,000 subscribers. Introduced a membership system with nearly 200 active members.

Education

MSc in Marketing at University of Bath
September 1, 2024 - September 1, 2025
BSc in International Business at Chung Yuan Christian University (CYCU)
September 1, 2020 - June 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Education, Media & Entertainment, Professional Services, Retail