I am a creative and people-focused marketing professional with 8 years of experience helping brands connect with their audiences in meaningful ways. From building engaging social media strategies to leading creative teams and crafting digital campaigns, I have worked across industries to shape brand stories that resonate. Skilled in content creation, brand building, and digital strategy, I have a passion for turning ideas into impact and growing communities along the way. I specialize in trend identification, storytelling, and ideation to craft compelling, human-centric brand narratives.

Hira Khanum

I am a creative and people-focused marketing professional with 8 years of experience helping brands connect with their audiences in meaningful ways. From building engaging social media strategies to leading creative teams and crafting digital campaigns, I have worked across industries to shape brand stories that resonate. Skilled in content creation, brand building, and digital strategy, I have a passion for turning ideas into impact and growing communities along the way. I specialize in trend identification, storytelling, and ideation to craft compelling, human-centric brand narratives.

Available to hire

I am a creative and people-focused marketing professional with 8 years of experience helping brands connect with their audiences in meaningful ways. From building engaging social media strategies to leading creative teams and crafting digital campaigns, I have worked across industries to shape brand stories that resonate.

Skilled in content creation, brand building, and digital strategy, I have a passion for turning ideas into impact and growing communities along the way. I specialize in trend identification, storytelling, and ideation to craft compelling, human-centric brand narratives.

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Language

English
Fluent
Urdu
Fluent
Korean
Intermediate

Work Experience

Freelance Instagram Content Creator at Instagram
May 1, 2018 - Present
Designed visually consistent Instagram posts, stories, and reels tailored to client branding Edited reels using CapCut with a focus on clean transitions, audio sync, and engagement Delivered Canva-based templates and style guides for small businesses and content creators Managed scheduling and timely delivery for monthly content calendars Branded Instagram posts and templates for multiple clients Edited short-form reels with platform- optimized formatting Delivered carousel designs, story highlights, and moodboard-style feeds Managed content scheduling and communication with remote clients

Education

LLB at University of London
September 9, 2019 - August 24, 2022
Brand Development & Identity Diploma at Lahore University of Management Sciences LUMS
June 24, 2022 - July 28, 2022
A Levels (Law, Business Studies, Sociology) at Cedar College
September 1, 2017 - August 14, 2019

Qualifications

Brand Development & Identity Diploma
January 1, 2022 - December 31, 2022

Industry Experience

Education, Healthcare, Consumer Goods, Media & Entertainment, Retail, Professional Services