Available to hire
I am a proactive and solution-oriented Digital Marketing and E-Commerce Lead with over 10 years of experience running marketing campaigns, building products, and growing businesses. I specialize in managing teams, defining budgets, and building roadmaps to drive growth and improve customer experiences.
Throughout my career, I have led cross-functional teams, crafted full-funnel consumer journeys using various digital channels such as SEA, SEO, video, and display, and delivered strategic enhancements for major brands including Unilever and Sephora. My passion lies in creating best-in-class digital experiences and driving measurable business impact.
Skills
Experience Level
Language
English
Fluent
Spanish; Castilian
Fluent
French
Fluent
Work Experience
Digital Marketing and E-Commerce Lead at Unilever
April 1, 2020 - PresentLed the Digital & Media Strategy, budgets, and KPIs for Home and Personal Care Brands including Axe and Dove. Managed a digital team of two project managers and three consultants. Spearheaded cross-functional teams to build best-in-class customer experiences across a portfolio of 10+ websites. Crafted full-funnel consumer journeys from awareness to conversion via SEA, SEO, videos, and display. Defined test and learn plans that increased organic traffic by 300% and reduced CPC by 40%.
Freelance Product Owner E-Commerce at Sephora
April 1, 2020 - August 10, 2025Drove cross-functional teams to build and deliver enhancements for the Sephora app and website on SFCC. Translated business strategies into actionable product opportunities aligned with market requirements. Facilitated agile ceremonies such as grooming and planning to promote collaboration and efficiency within the team. Delivered strategic improvements including comprehensive product page rework and checkout optimization.
Product & Social Media Manager at L’Oréal
December 31, 2019 - August 10, 2025Crafted global social media strategies for two global Instagram accounts, amassing 300k followers within a year. Orchestrated cross-functional teams to build a website for 80 markets, delivering 120% of planned scope. Led the development of three apps offering augmented reality services for hair and skincare across 80+ markets.
Digital Manager at Freelance
November 30, 2015 - August 10, 2025Secured clients such as Qubit, Orange, and Artbamboo via sales pitches, cold calling, and industry events. Formulated comprehensive marketing strategies leveraging influencers, social media, and media campaigns. Led a cross-functional team in developing a groundbreaking app for the Game of Thrones TV show.
Junior Sales & Digital Marketing Manager at Microsoft
October 31, 2014 - August 10, 2025Led a high-performing network of agencies to optimize lead generation, resulting in a 5% increase. Provided training on new product releases ensuring seamless integration and understanding across teams.
Digital Manager at L'Oréal
December 31, 2013 - August 10, 2025Led agencies and creatives in the development of a global website for Garnier using a V Model framework. Created top-notch digital assets for product launches including mailings, banners, landing pages, and videos.
Media & Digital Project Manager at Cellfish
April 30, 2013 - August 10, 2025Effectively managed and optimized ROI of digital media campaigns achieving a 15% improvement.
Education
Master's degree in Digital Marketing & E-commerce at Montpellier Business School
January 11, 2030 - August 6, 2025Bachelor's degree in International Business at Tecnológico de Monterrey
January 11, 2030 - August 6, 2025Master's degree in Digital Marketing & E-commerce at Montpellier Business School
January 11, 2030 - August 10, 2025Bachelor's degree in International Business at Tecnológico de Monterrey
January 11, 2030 - August 10, 2025Qualifications
Industry Experience
Consumer Goods, Retail, Media & Entertainment, Software & Internet, Professional Services
Skills
Experience Level
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