I am a talented UI and Visual Designer based in Berwyn, Illinois, with extensive experience across various design roles including UX design and art direction. Over the years, I have contributed to notable brands such as VTech, Playboy Enterprises, and Chicago Tribune Media Group, bringing creativity and user-centered design to multiple platforms including web, mobile, and interactive kiosks. I thrive in managing projects from concept to implementation and leading creative teams and freelancers. My work is characterized by a strong focus on user experience, creative marketing strategies, and integrated multimedia design. I am passionate about influencing design that resonates internationally and have collaborated with developers at all levels to produce high-quality digital experiences while maintaining rigorous project timelines and brand consistency.

Hector Rodriguez

I am a talented UI and Visual Designer based in Berwyn, Illinois, with extensive experience across various design roles including UX design and art direction. Over the years, I have contributed to notable brands such as VTech, Playboy Enterprises, and Chicago Tribune Media Group, bringing creativity and user-centered design to multiple platforms including web, mobile, and interactive kiosks. I thrive in managing projects from concept to implementation and leading creative teams and freelancers. My work is characterized by a strong focus on user experience, creative marketing strategies, and integrated multimedia design. I am passionate about influencing design that resonates internationally and have collaborated with developers at all levels to produce high-quality digital experiences while maintaining rigorous project timelines and brand consistency.

Available to hire

I am a talented UI and Visual Designer based in Berwyn, Illinois, with extensive experience across various design roles including UX design and art direction. Over the years, I have contributed to notable brands such as VTech, Playboy Enterprises, and Chicago Tribune Media Group, bringing creativity and user-centered design to multiple platforms including web, mobile, and interactive kiosks. I thrive in managing projects from concept to implementation and leading creative teams and freelancers.

My work is characterized by a strong focus on user experience, creative marketing strategies, and integrated multimedia design. I am passionate about influencing design that resonates internationally and have collaborated with developers at all levels to produce high-quality digital experiences while maintaining rigorous project timelines and brand consistency.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Work Experience

UI / Visual Designer (Freelance) at Freelance Remote
May 1, 2015 - Present
Providing freelance UI and visual design services remotely on an as-needed basis, supporting diverse clients with design deliverables tailored to their project requirements.
UX Designer at VTech
May 31, 2015 - August 6, 2025
Sole UX Designer for VTech Toys US and Canada, creating process flows, site maps, wireframes, screen prototypes, and functional specifications. Managed and prioritized UX projects, influenced international site designs, collaborated with backend developers in China, and led creative freelancers on large projects.
UI Designer (Freelancer) at Crain's Chicago Business
July 1, 2012 - Present
Redesigned the look, feel, and flow of their video content pages to improve user experience and engagement through creative UI design.
UI Designer (Freelancer) at Digital Aisle
May 31, 2012 - August 6, 2025
Developed designs for interactive kiosks to enhance user interaction and aesthetic appeal for digital marketing campaigns and promotions.
Art Director / Web Designer (Freelancer) at Chicago Tribune Media Group
March 31, 2012 - August 6, 2025
Designed local business turnkey style websites and social media pages, created promotional materials including print ads, web banners, and interactive PDFs to support marketing efforts.
Web Designer (Freelancer) at Band Digital
January 31, 2012 - August 6, 2025
Contributed to CRM program projects for clients such as Lindblad Expeditions and AT&T mobile, applying web design expertise to improve customer management interfaces and user workflows.
Art Director / Web Designer at Playboy Enterprises, Inc
November 30, 2011 - August 6, 2025
Maintained and supported editorial websites including Playboy.com, contributed to three major redesigns, and designed features for various Playboy brands including mobile and social networking sites. Developed marketing strategies for advertisers integrating brand promotion across digital platforms. Managed photo shoots for branding consistency and designed print marketing inserts for multiple Playboy publications.
Art Director / Web Designer at Smartechs.net
February 28, 2005 - August 6, 2025
Developed integrated online promotions and websites for diverse clients, managed production of print advertising, catalogs, direct mail, and promotional campaigns. Led a team of creative and technical personnel while developing brand and marketing strategies from concept to finished products.

Education

Bachelor of Fine Art - Graphic and Web Design at Columbia College Chicago
January 11, 2030 - August 6, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services, Software & Internet, Retail