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I am a HubSpot-certified social media marketer with over 4 years of experience crafting SEO-driven outstanding content, engaging reels, and managing influencer campaigns with paid ads. I specialize in short-form video editing using tools like Canva and Adobe Premiere Pro. I enjoy blending data insights with creative strategies to boost brand visibility, nurture community growth, and increase conversion rates by 33% on platforms such as Instagram, TikTok, and YouTube. Throughout my career, I have collaborated with diverse clients across Canada, India, and beyond, delivering viral product demos and managing high-performing paid advertisements. Passionate about connecting brands with their audiences, I leverage my skills in project management, copywriting, digital marketing, and analytics to drive meaningful results and brand engagement.…I am a HubSpot-certified social media marketer with over 4 years of experience crafting SEO-driven outstanding content, engaging reels, and managing influencer campaigns with paid ads. I specialize in short-form video editing using tools like Canva and Adobe Premiere Pro. I enjoy blending data insights with creative strategies to boost brand visibility, nurture community growth, and increase conversion rates by 33% on platforms such as Instagram, TikTok, and YouTube. Throughout my career, I have collaborated with diverse clients across Canada, India, and beyond, delivering viral product demos and managing high-performing paid advertisements. Passionate about connecting brands with their audiences, I leverage my skills in project management, copywriting, digital marketing, and analytics to drive meaningful results and brand engagement.

Lakshmi Yanamandra

Content Creator, Content Strategist, Social Media Manager, +2

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I am a HubSpot-certified social media marketer with over 4 years of experience crafting SEO-driven outstanding content, engaging reels, and managing influencer campaigns with paid ads. I specialize in short-form video editing using tools like Canva and Adobe Premiere Pro. I enjoy blending data insights with creative strategies to boost brand visibility, nurture community growth, and increase conversion rates by 33% on platforms such as Instagram, TikTok, and YouTube. Throughout my career, I have collaborated with diverse clients across Canada, India, and beyond, delivering viral product demos and managing high-performing paid advertisements. Passionate about connecting brands with their audiences, I leverage my skills in project management, copywriting, digital marketing, and analytics to drive meaningful results and brand engagement.…I am a HubSpot-certified social media marketer with over 4 years of experience crafting SEO-driven outstanding content, engaging reels, and managing influencer campaigns with paid ads. I specialize in short-form video editing using tools like Canva and Adobe Premiere Pro. I enjoy blending data insights with creative strategies to boost brand visibility, nurture community growth, and increase conversion rates by 33% on platforms such as Instagram, TikTok, and YouTube. Throughout my career, I have collaborated with diverse clients across Canada, India, and beyond, delivering viral product demos and managing high-performing paid advertisements. Passionate about connecting brands with their audiences, I leverage my skills in project management, copywriting, digital marketing, and analytics to drive meaningful results and brand engagement.

Available to hire

I am a HubSpot-certified social media marketer with over 4 years of experience crafting SEO-driven outstanding content, engaging reels, and managing influencer campaigns with paid ads. I specialize in short-form video editing using tools like Canva and Adobe Premiere Pro. I enjoy blending data insights with creative strategies to boost brand visibility, nurture community growth, and increase conversion rates by 33% on platforms such as Instagram, TikTok, and YouTube.

Throughout my career, I have collaborated with diverse clients across Canada, India, and beyond, delivering viral product demos and managing high-performing paid advertisements. Passionate about connecting brands with their audiences, I leverage my skills in project management, copywriting, digital marketing, and analytics to drive meaningful results and brand engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

French

Beginner

Work Experience

Social Media and Marketing Strategist at Vasundhara Foods – Contract

May 1, 2025 - Present

Developed a 90-day promotional calendar using influencer collaborations and ad strategies to introduce millet-based products in the Canadian market. Conducted market research identifying a 9% YoY growth potential for instant millet products, initiated weekly outreach to Indian grocery stores generating organic leads, and expanded retail connections. Partnered with local influencers to produce viral demonstration videos with views up to 436K, promoting health and wellness drinks for diverse age groups.

Social Media and Content Creation Specialist at Pratikshana Studios - Freelance

June 1, 2024 - Present

Executed marketing strategies by collaborating with influencers, significantly increasing brand engagement from 127 to 6.76K subscribers across two projects. Created UGC-style scripts and short-form video content for YouTube and Instagram, driving over 1,300 interactions per post. Managed Meta and Google ad campaigns with efficient ROI, achieving over 20K views per $3 spent.

Social Media Executive at Lola Writings - Freelance

February 1, 2024 - Present

Launched and managed social media presence across YouTube, Instagram, TikTok, and the company website, achieving 2,000 engaged Instagram followers within six months through community-driven content and discussions. Used Buffer to manage content calendars, driving 20K+ Instagram views and 1K+ YouTube views per post in a 3-month period. Created innovative UGC and AI-generated content using Canva and DALL·E, promoting brand visibility via unique offline campaigns such as surprise book boxes.

Social Media Specialist Intern at Kalasadhana Dance Company

September 1, 2024 - August 6, 2025

Analyzed content performance to optimize social media strategy, boosting post interactions by 30% and promotional reach by 20%. Developed content plans, conversion-focused email copy, and video ads contributing to a 10% growth in network connections. Collaborated with influencers and videographers to create trendy content increasing brand awareness by 50% and driving offline event ticket sales through engaging promotions.

Content Strategist and Social Media Lead at Purple Wagon, India

January 1, 2024 - August 6, 2025

Produced SEO-optimized long-form content at volume, boosting organic visibility and engagement for clients in wellness, education, finance, and food sectors. Managed social media calendars across multiple platforms ensuring consistent brand alignment. Designed effective ad creatives and social campaigns increasing conversions by 40% and customer retention by 20%. Generated quality leads consistently while improving engagement by over 25% through compelling copy and data-driven visual storytelling.

Content Writer at Keera Design Agency Pvt Ltd.

November 1, 2022 - August 6, 2025

Produced SEO-driven long-form articles, blogs, and thought leadership content featuring strong CTAs to drive engagement. Collaborated with marketing and design teams to develop newsletters and campaign messaging aligned with brand voices. Enhanced website traffic by 30% by optimizing new and existing digital content emphasizing client unique selling points.

Content Writer at Echo Box, India

August 1, 2022 - August 6, 2025

Created high-volume multi-format content including product descriptions, website copy, and social media posts. Led copywriting for brochures and offline promotional material that increased client engagement by 20%. Supported editorial calendar planning ensuring brand consistency across digital channels.

Content Creator and Marketing Lead at Expresso Tales, India

May 1, 2019 - August 6, 2025

Led targeted marketing campaigns on Facebook and Instagram, boosting social media visibility and event participation. Achieved a 15% increase in traffic and a 60% rise in user engagement through strategic content planning and execution.