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I am a strategic Brand & Performance Marketing leader with over 10 years of experience driving growth, retention, and engagement through data-driven, customer-centric campaigns. I have a proven track record of aligning creative, technical, and business goals, scaling omnichannel strategies, and delivering measurable impact. Throughout my career, I've led customer lifecycle strategies, optimized segmentation and KPIs across multiple channels, and collaborated cross-functionally to enhance funnel performance. My expertise includes brand development, CRM, loyalty programs, and media planning across both digital and traditional platforms.…I am a strategic Brand & Performance Marketing leader with over 10 years of experience driving growth, retention, and engagement through data-driven, customer-centric campaigns. I have a proven track record of aligning creative, technical, and business goals, scaling omnichannel strategies, and delivering measurable impact. Throughout my career, I've led customer lifecycle strategies, optimized segmentation and KPIs across multiple channels, and collaborated cross-functionally to enhance funnel performance. My expertise includes brand development, CRM, loyalty programs, and media planning across both digital and traditional platforms.

Meitar Svarzman

Marketing Automation Specialist, Marketing Analyst

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I am a strategic Brand & Performance Marketing leader with over 10 years of experience driving growth, retention, and engagement through data-driven, customer-centric campaigns. I have a proven track record of aligning creative, technical, and business goals, scaling omnichannel strategies, and delivering measurable impact. Throughout my career, I've led customer lifecycle strategies, optimized segmentation and KPIs across multiple channels, and collaborated cross-functionally to enhance funnel performance. My expertise includes brand development, CRM, loyalty programs, and media planning across both digital and traditional platforms.…I am a strategic Brand & Performance Marketing leader with over 10 years of experience driving growth, retention, and engagement through data-driven, customer-centric campaigns. I have a proven track record of aligning creative, technical, and business goals, scaling omnichannel strategies, and delivering measurable impact. Throughout my career, I've led customer lifecycle strategies, optimized segmentation and KPIs across multiple channels, and collaborated cross-functionally to enhance funnel performance. My expertise includes brand development, CRM, loyalty programs, and media planning across both digital and traditional platforms.

Available to hire

I am a strategic Brand & Performance Marketing leader with over 10 years of experience driving growth, retention, and engagement through data-driven, customer-centric campaigns. I have a proven track record of aligning creative, technical, and business goals, scaling omnichannel strategies, and delivering measurable impact.

Throughout my career, I’ve led customer lifecycle strategies, optimized segmentation and KPIs across multiple channels, and collaborated cross-functionally to enhance funnel performance. My expertise includes brand development, CRM, loyalty programs, and media planning across both digital and traditional platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

Hebrew (modern)

Fluent

English

Advanced

German

Intermediate

Work Experience

Marketing Automation Specialist at MANIA Group

January 1, 2024 - Present

Led customer lifecycle strategy via Emarsys, boosting retention by 15%. Optimized segmentation, creative, and KPIs across email/SMS campaigns. Collaborated on A/B testing and translated data insights into strategy.

Trade Marketing Analyst at Schestowitz

January 1, 2024 - August 6, 2025

Analyzed performance via SAP BI, GA, CRM to drive optimization. Led promotions strategies boosting engagement and conversion. Used A/B testing and data insights to guide media and budget decisions.

Advertising and Brand Manager at Shufersal

January 1, 2023 - August 6, 2025

Developed brand strategy and messaging for financial services and travel. Led B2B/B2C marketing, CRM, and loyalty programs, reducing credit card churn by 30% and increasing new sign-ups by 20%. Directed media planning and budgeting across Meta, Google, LinkedIn, and traditional channels. Collaborated with product, UX, analytics, and managed agencies to optimize funnel performance.

Customer Success Manager at MIS (Market Research and Customer Insights)

January 1, 2021 - August 6, 2025

Managed enterprise clients (Nike, H&M) via CRM to drive engagement. Designed customer journeys and tailored surveys for sales, service, and program inquiries across diverse industries including fashion, banking, education, aesthetics, and healthcare. Built performance dashboards and presented insights to senior stakeholders. Supervised Quality Control Manager to ensure smooth operations.

Advertising Account Executive at GITAM BBDO

January 1, 2017 - August 6, 2025

Managed campaigns for Cellcom, Mobileye, Shufersal across media channels. Collaborated with creative teams on brand stories and client alignment. Led production events and executed impactful advertising strategies.