Available to hire
Creative and data-driven Social Media Manager with 3 years of experience in building brand presence and online communities. I am skilled in LinkedIn and Instagram strategy, short-form video, carousels, and storytelling.
Proven ability to shape brand voice, create viral content, and drive engagement in both traditional and innovative industries. Bilingual in English (native level) and German (A1.2, progressing). Passionate about experimenting with formats, staying ahead of trends, and bringing bold, fresh ideas to social-first brands.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
German
Beginner
Gujarati
Fluent
Work Experience
Student Ambassador at UniBuddy Program, Hochschule Fresenius
August 1, 2025 - October 7, 2025As a UniBuddy Student Ambassador, provided community engagement and onboarding support to international applicants, guiding them through housing, visas, and study programs. Delivered personalized assistance and customer service to ensure a positive and welcoming experience, building relationships and strengthening the university’s reputation.
Communication and Community Management - Working Student at Bosch Alumni Network, International Alumni Center gGmbH
August 1, 2025 - October 7, 2025Designed and executed content strategies for LinkedIn, boosting visibility for a 2,000+ member international community. Produced and repurposed content in multiple formats: short videos, carousels, infographics, newsletters, and event campaigns. Drove community engagement and fostered constructive conversations across digital channels. Collaborated with leadership and partners to align editorial voice and brand positioning. Recognized for creativity, initiative, and fast-paced content execution.
Student Ambassador (Volunteer) – UniBuddy Program at Hochschule Fresenius
August 1, 2025 - October 7, 2025As a UniBuddy Student Ambassador, provided community engagement and onboarding support to international applicants, guiding them through housing, visas, and study programs. Delivered personalized assistance and customer service to ensure a positive and welcoming experience, building relationships and trust to strengthen the university’s reputation.
Communication and Community Management (Working Student) at Bosch Alumni Network, International Alumni Center gGmbH
August 1, 2025 - October 7, 2025Designed and executed content strategies for LinkedIn, boosting visibility for a 2,000+ member international community. Produced and repurposed content in multiple formats: short videos, carousels, infographics, newsletters, and event campaigns. Drove community engagement and fostered constructive conversations across digital channels. Collaborated directly with leadership and partners to align editorial voice and brand positioning. Recognized for creativity, initiative, and fast-paced content execution.
Communication and Community Management – Working Student at Bosch Alumni Network, International Alumni Center gGmbH
August 1, 2025 - August 6, 2025Developed and implemented performance marketing strategies across digital channels, resulting in a 77% increase in EMEA lead generation. Conducted in-depth analysis and interpretation of campaign KPIs to measure success and created reports for stakeholders with actionable recommendations for optimization. Led reactive content ideation and collaborated with designers and writers to execute lo-fi, native-first content. Monitored digital trends and platform shifts to inform social strategy and content calendar. Collaborated cross-functionally with global marketing, sales, leadership, and agencies to ensure brand and messaging consistency across channels. Provided regional trend and competitive analysis to inform ongoing marketing strategy development.
Social Media & Digital Marketing Sr. Executive at Optix Pakistan Private Limited
June 1, 2023 - October 7, 2025Managed Instagram and Meta campaigns, achieving measurable growth in user acquisition and engagement. Partnered with influencers and affiliates to expand reach and humanize the brand voice. Conducted A/B testing and performance tracking to refine strategies and maximize ROI. Adapted content formats to platform-specific strengths, ensuring content felt native, relevant, and engaging.
Social Media & Digital Marketing Sr. Executive at Optix Pakistan Private Limited
June 1, 2023 - October 7, 2025Managed Instagram and Meta campaigns, achieving measurable growth in user acquisition and engagement. Partnered with influencers and affiliates to expand reach and humanize the brand voice. Conducted A/B testing and performance tracking to refine strategies and maximize ROI. Adapted content formats to platform-specific strengths, ensuring content felt native, relevant, and engaging.
Social Media & Digital Marketing Sr. Executive at Optix Pakistan Pvt. Limited
June 1, 2023 - August 6, 2025Advised on and co-developed content for multi-platform B2B social media campaigns, focusing on improving customer experience at various digital touchpoints. Collaborated with the creative team to develop bold, trend-savvy visual assets and video content for multi-platform B2B social media campaigns. Managed the social media content calendar and developed B2B-focused posts and blogs that enhanced brand visibility and drove engagement.
Social Media & Digital Marketing Executive at Optix Pakistan Private Limited
January 31, 2023 - October 7, 2025Planned and executed multi-channel campaigns, delivering consistent brand storytelling across social platforms. Leveraged analytics and market insights to optimize campaigns in real-time. Built content calendars and managed deadlines in fast-moving environments.
Social Media & Digital Marketing Executive at Optix Pakistan Private Limited
January 1, 2023 - October 7, 2025Planned and executed multi-channel campaigns, delivering consistent brand storytelling across social platforms. Leveraged analytics and market insights to optimize campaigns in real-time. Built content calendars and managed deadlines in fast-moving environments.
Social Media & Digital Marketing Executive at Optix Pakistan Pvt. Limited
January 1, 2023 - August 6, 2025Created content for digital campaigns and email newsletters. Conducted competitive research and trend analysis to inform content strategies. Collaborated with designers and content writers to ensure consistent brand storytelling. Monitored and reported on engagement metrics, adjusting content strategy accordingly.
Marketing at NABSID Advertising Pvt Limited
December 1, 2021 - October 7, 2025Produced newsletters, digital campaigns, and editorial content ensuring tone and brand alignment. Tracked performance analytics to refine communication strategies.
Email Marketing Specialist at NABSID Advertising Pvt Limited
December 1, 2021 - October 7, 2025Produced newsletters, digital campaigns, and editorial content ensuring tone and brand alignment. Tracked performance analytics to refine communication strategies.
Email Marketing Specialist at NABSID Advertising Pvt Limited
December 1, 2021 - August 6, 2025Executed and monitored email campaigns leading to a 40% sales increase via segmentation and retargeting. Managed CRM platforms to track customer behaviour and update contact lists. Designed and scheduled B2C social media posts using Canva and Mailchimp.
Campus Ambassador Intern at International Model United Nations
November 1, 2020 - October 7, 2025Developed marketing campaigns that promoted social media platforms and websites. Interacted with students and organized events virtually, helping engage participants. Helped promote the organization’s mission, vision, and culture to prospective students to increase enrollment.
Campus Ambassador Intern at International Model United Nations
November 1, 2020 - October 7, 2025Developed marketing campaigns that promote social media platforms and websites. Interacted with students and organized virtual events, helping to promote the school’s mission, vision, and culture to prospective students and increase enrollment.
Campus Ambassador Intern at International Model United Nations
November 1, 2020 - August 6, 2025Developed marketing campaigns to promote social media platforms and websites. Interacted with students and organized virtual events which increased student engagement. Helped promote the school's mission, vision, and culture to prospective students to increase enrollment.
Corporate Communications Intern at BMW Dewan Motors
March 1, 2018 - October 7, 2025Prepared social media posts and videos with a viral-content focus. Wrote press releases and other materials utilizing SEO practices. Secured media coverage for clients, the company, and specific campaigns for brand image.
Corporate Communications Intern at BMW Dewan Motors
March 1, 2018 - October 7, 2025Prepared social media posts and videos with viral content strategies. Wrote press releases and other materials utilizing SEO practices. Secured media coverage for clients, the company, and campaigns for brand image.
Corporate Communications Intern at BMW Dewan Motors
March 1, 2018 - August 6, 2025Prepared social media posts and videos focusing on viral content strategies. Wrote press releases and other materials utilizing SEO practices. Secured media coverage for clients, the company, and specific campaigns to enhance brand image.
Social Media Marketing Intern at NABSID Advertising Pvt Limited
July 1, 2017 - October 7, 2025Responded to comments, posts, and questions from various channels under team supervision. Conducted daily updates on social media profiles to boost the company's online presence.
Social Media Marketing Intern at NABSID Advertising Pvt Ltd
July 1, 2017 - October 7, 2025Responded to comments, posts, and questions from various channels under team supervision. Conduct daily updates on social media profiles to boost the company’s online presence.
Social Media Marketing Intern at NABSID Advertising Pvt
July 1, 2017 - August 6, 2025Responded to comments, posts, and questions from various channels under team supervision. Conducted daily updates on social media profiles to boost the company's online presence.
Education
Master’s Marketing and Brand Management at Hochschule Fresenius, University of Applied Sciences Berlin
September 1, 2023 - September 1, 2025Bachelor of Science Communication & Media Studies at Ziauddin College of Media Sciences
September 1, 2014 - April 1, 2019Intermediate in Arts at DHA College for Women
August 1, 2012 - August 1, 2014High School, Liberal Arts & Sciences at Aisha Bawany Academy
June 1, 2010 - July 1, 2012Master's in Marketing and Brand Management at Hochschule Fresenius, University of Applied Sciences
September 1, 2023 - August 1, 2025Bachelor of Science in Communication & Media Studies at Ziauddin College of Media Sciences
September 1, 2014 - April 1, 2019Intermediate in Arts at DHA College for Women
August 1, 2012 - August 1, 2014High School - Liberal Arts & Sciences at Aisha Bawany Academy
June 1, 2010 - July 1, 2012Master's in Marketing and Brand Management at Hochschule Fresenius, University of Applied Sciences
September 1, 2023 - August 1, 2025Bachelor of Science in Communication & Media Studies at Ziauddin College of Media Sciences
September 1, 2014 - April 1, 2019Intermediate in Arts at DHA College for Women
August 1, 2012 - August 1, 2014High School Diploma (Liberal Arts & Sciences) at Aisha Bawany Academy
June 1, 2010 - July 1, 2012Qualifications
Content Marketing Fundamentals (LinkedIn Learning)
January 11, 2030 - August 6, 2025Email Marketing: Strategy & Optimization
January 11, 2030 - August 6, 2025Canva for Marketing
January 11, 2030 - August 6, 2025Figma for Beginners
January 11, 2030 - August 6, 2025Excel Essential Training
January 11, 2030 - August 6, 2025Communication Strategies for a Diverse Workplace
January 11, 2030 - August 6, 2025Marketing with Canva
January 1, 2025 - October 7, 2025Social Media Marketing: Content Batching & Repurposing
January 1, 2025 - October 7, 2025Content Marketing Fundamentals: LinkedIn Learning
January 1, 2023 - October 7, 2025Email Marketing: Strategy & Optimization
January 1, 2022 - October 7, 2025Google Analytics Fundamentals
January 1, 2022 - October 7, 2025Marketing with Canva
January 1, 2025 - October 7, 2025Social Media Marketing: Content Batching & Repurposing
January 1, 2025 - October 7, 2025Content Marketing Fundamentals: LinkedIn Learning
January 1, 2023 - October 7, 2025Email Marketing: Strategy & Optimization
January 1, 2022 - October 7, 2025Google Analytics Fundamentals
January 1, 2022 - October 7, 2025Gold Medalist in Communication and Media Sciences, Ziauddin University
May 1, 2019 - October 7, 2025Industry Experience
Professional Services, Software & Internet, Telecommunications, Media & Entertainment, Other, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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