I am a multidisciplinary SEO strategist with over 20 years of enterprise-level experience driving brand presence and organic growth. My expertise lies in technical SEO, search relevancy tuning, and aligning SEO strategies with product leadership and sales teams to increase qualified leads and revenue. I specialize in advanced technical optimization, including working with rendering strategies, metadata, and large-scale search infrastructures. Currently, I focus on innovating search relevancy through Python, JSON, vector search, embeddings, and large language models integration into content publishing. I have a proven track record of delivering significant business outcomes through comprehensive SEO and marketing initiatives across diverse sectors.

Todd Tweedy

I am a multidisciplinary SEO strategist with over 20 years of enterprise-level experience driving brand presence and organic growth. My expertise lies in technical SEO, search relevancy tuning, and aligning SEO strategies with product leadership and sales teams to increase qualified leads and revenue. I specialize in advanced technical optimization, including working with rendering strategies, metadata, and large-scale search infrastructures. Currently, I focus on innovating search relevancy through Python, JSON, vector search, embeddings, and large language models integration into content publishing. I have a proven track record of delivering significant business outcomes through comprehensive SEO and marketing initiatives across diverse sectors.

Available to hire

I am a multidisciplinary SEO strategist with over 20 years of enterprise-level experience driving brand presence and organic growth. My expertise lies in technical SEO, search relevancy tuning, and aligning SEO strategies with product leadership and sales teams to increase qualified leads and revenue. I specialize in advanced technical optimization, including working with rendering strategies, metadata, and large-scale search infrastructures.

Currently, I focus on innovating search relevancy through Python, JSON, vector search, embeddings, and large language models integration into content publishing. I have a proven track record of delivering significant business outcomes through comprehensive SEO and marketing initiatives across diverse sectors.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Work Experience

Search Design Contractor at Accenture Federal Services
February 28, 2025 - August 6, 2025
Optimized Apache Solr relevance for the U.S. Department of Energy using TF-IDF, BM25, and metadata strategies. Built hierarchical sitemaps and configured index.xml, schema, and JSON to improve data discoverability. Managed Google Search Console, Drupal Search API configuration, and site audits to optimize crawl and indexing performance.
Director of SEO at Optimization Standards
August 1, 2024 - August 6, 2025
Led indexing for over 665K B2B and direct-to-consumer pages across multiple domains and subdomains, designing a large pillar/cluster sitemap to boost semantic relevance. Achieved a 289% increase in organic traffic and 182% rise in bookings by improving site health and SEO strategies. Consulted clients on technical SEO, content marketing, and lead generation across multiple sectors.
Vice President of Marketing & Event Producer at Motionsoft
February 28, 2019 - August 6, 2025
Increased software bookings by 256%, generating $6.3M in new revenue through sophisticated B2B marketing systems and long-tail search strategies. Produced an annual industry conference driving $20M in SaaS/Cloud bookings. Managed multiple agencies, creatives, and a large paid media program achieving 277% increase in conversions with strategic landing page testing.
Vice President of Marketing at Surefire Local
August 1, 2014 - August 6, 2025
Built client operations and trained content teams in local SEO, doubling patient bookings for RediClinic. Optimized organic performance to reduce paid media spend significantly for a major home improvement client.

Education

B.A. Government & Politics at University of Maryland, College Park
January 11, 2030 - August 6, 2025
Probability & Statistics at Stanford University
January 11, 2030 - August 6, 2025
CS50 Web Programming (In Progress) at Harvard University
January 11, 2030 - August 6, 2025

Qualifications

Large Language Models with Semantic Search
January 11, 2030 - August 6, 2025
Vector Search and Embeddings
January 11, 2030 - August 6, 2025
Theory of Information Retrieval
January 11, 2030 - August 6, 2025

Industry Experience

Government, Healthcare, Software & Internet, Professional Services, Energy & Utilities