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I am a results-driven digital marketing specialist with over 6 years of experience in SEO, digital strategy, website development, and integrated marketing communications. I have led website redevelopment, managed Google advertising, CRM systems, and data-driven campaigns that boosted engagement, conversions, and brand visibility across multiple channels. I excel at cross-functional collaboration, combining analytics, creative content, and technical optimization to deliver measurable ROI and improve brand presence. I thrive in fast-paced environments and enjoy translating business goals into actionable digital strategies.…I am a results-driven digital marketing specialist with over 6 years of experience in SEO, digital strategy, website development, and integrated marketing communications. I have led website redevelopment, managed Google advertising, CRM systems, and data-driven campaigns that boosted engagement, conversions, and brand visibility across multiple channels. I excel at cross-functional collaboration, combining analytics, creative content, and technical optimization to deliver measurable ROI and improve brand presence. I thrive in fast-paced environments and enjoy translating business goals into actionable digital strategies.

LINA T. THOMAS

SEO Expert, Web Developer, PPC Manager, +6

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I am a results-driven digital marketing specialist with over 6 years of experience in SEO, digital strategy, website development, and integrated marketing communications. I have led website redevelopment, managed Google advertising, CRM systems, and data-driven campaigns that boosted engagement, conversions, and brand visibility across multiple channels. I excel at cross-functional collaboration, combining analytics, creative content, and technical optimization to deliver measurable ROI and improve brand presence. I thrive in fast-paced environments and enjoy translating business goals into actionable digital strategies.…I am a results-driven digital marketing specialist with over 6 years of experience in SEO, digital strategy, website development, and integrated marketing communications. I have led website redevelopment, managed Google advertising, CRM systems, and data-driven campaigns that boosted engagement, conversions, and brand visibility across multiple channels. I excel at cross-functional collaboration, combining analytics, creative content, and technical optimization to deliver measurable ROI and improve brand presence. I thrive in fast-paced environments and enjoy translating business goals into actionable digital strategies.

Available to hire

I am a results-driven digital marketing specialist with over 6 years of experience in SEO, digital strategy, website development, and integrated marketing communications. I have led website redevelopment, managed Google advertising, CRM systems, and data-driven campaigns that boosted engagement, conversions, and brand visibility across multiple channels.

I excel at cross-functional collaboration, combining analytics, creative content, and technical optimization to deliver measurable ROI and improve brand presence. I thrive in fast-paced environments and enjoy translating business goals into actionable digital strategies.

Skills

Experience Level

Expert

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Intermediate

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Intermediate

Work Experience

Search Engine Optimizer at B&P Contracting, Pickering

December 31, 2023 - August 6, 2025

Developed a new WordPress website, created strategies, launched, and monitored SEO and PPC campaigns. Created SEO proposals and performed on- and off-page technical SEO, backlink building, and website analysis using various SEO tools. Optimized images and improved website speed, user experience, and mobile responsiveness. Created monthly reports, monitored rankings, and improved structured data using schema markup, rich snippets, and meta-tag optimizations. Helped clients rank on the first page of search engine results and increased organic traffic by 64%.

QA Analyst at TD Canada Trust, Toronto, ON

December 31, 2022 - August 6, 2025

Worked in an Agile development environment on the PSGL upgrade project, attending daily standups and SCRUM meetings. Analyzed and reviewed business requirements with Business Analysts and stakeholders. Designed, executed and tested cases and strategies, wrote Requirement Traceability Matrix (RTM) and status reports. Executed SQL queries for data validation and extensively used JIRA for test management, defect tracking and reporting. Collaborated with developers and project teams to determine requirements and test data.

Search Engine Optimizer at Beacon Brokerage, North York, Canada

December 31, 2017 - August 6, 2025

Updated and maintained current webpages and developed SEO strategies based on keyword research, competitive analysis, and domain authority. Conducted website audits, bug fixing, and marketing plan development. Provided SEO and SMO support for online and offline projects. Created XML sitemaps, built backlinks, optimized images, and performed site crawling and indexing analysis using various SEO tools.

Search Engine Optimizer at Irend Infotech PVT Ltd, India

December 31, 2015 - August 6, 2025

Performed on-page and off-page SEO optimization to boost rankings using Google Analytics and SEO tools. Improved website traffic by optimizing meta tags, site structure, and anchor text. Increased backlinks through directory submissions and social media optimization. Conducted keyword and competitor analysis and created monthly post-optimization ranking reports. Built link profiles and assessed competitor websites to recommend improvements.

Web Developer at Irend Infotech PVT Ltd, India

December 31, 2015 - August 6, 2025

Managed web development projects for North American clients ensuring timely delivery. Developed webpages using HTML5, PHP, JavaScript, and CSS working within a team. Created databases using MySQL to populate review and rating pages. Developed client-side applications such as site maps, ‘Add to Cart’, product inventory, and review pages to enhance customer experience. Performed daily maintenance for existing sites to improve usability.

Web Developer at Irend Infotech PVT Ltd

January 1, 2015 - January 1, 2015

Effectively managed several web development projects for North American clients ensuring timely delivery. Collaborated with a team of 8 developers to build responsive websites using HTML5, PHP, JavaScript and CSS. Researched and documented information on US moving companies to populate a MySQL database; developed modules and client-side applications (site map, cart functionality, product inventory, descriptions, reviews, and contact pages) to enhance user experience and conversions.

Search Engine Optimizer at Irend Infotech PVT Ltd

January 1, 2015 - January 1, 2015

Performed on-page and off-page optimization to boost rankings, using Google Analytics and Webmaster Tools to monitor performance. Optimized meta-tags, site structure, content and anchors; built high-quality backlinks through directory submissions, articles, press releases and social media; prepared pre-optimization keyword and competitor analysis and monthly post-optimization reports.

Search Engine Optimizer at Beacon Brokerage

January 1, 2017 - January 1, 2017

Updated and maintained current webpages; developed SEO strategies based on keyword research, competitive analysis, domain authority, and rankings. Audited client websites to identify profitable target keywords; fixed site bugs to improve usability; supported marketing across online and offline projects with SEO/SMO efforts; created XML sitemap submissions and monitored performance.

QA Analyst at TD Canada Trust

January 1, 2022 - January 1, 2022

Worked in an Agile development environment; analyzed business requirements, designed and executed test cases and strategies; created Requirements Traceability Matrix; executed SQL queries (MySQL) to validate data; used JIRA for test management, defect logging and reporting; collaborated with Developers, Business Analysts and Project Managers to determine requirements and ensure quality.

Search Engine Optimizer at B&P Contracting

January 1, 2023 - January 1, 2023

Development of a new WordPress website; researched, created strategies, launched and monitored SEO and PPC campaigns; created SEO proposals; XML sitemap submission; on-page and off-page SEO; backlink building; site analysis using Moz, Ahrefs and SEMrush; improved mobile responsiveness and site speed; produced monthly client reports; enhanced structured data and schema markup; helped client achieve first-page rankings and a 64% increase in Google organic traffic per month.

Digital Marketing Specialist at B&P Contracting

January 1, 2022 - January 1, 2025

Managed and maintained the company website with timely updates, high-quality content, images, and videos; led complete website redevelopment and CMS migration to improve site speed and mobile usability; planned and executed integrated digital campaigns across Google Ads, YouTube, newsletters, SEO/SEM, and social media; optimized Google Ads and Analytics to improve performance and reduce cost per conversion; developed digital marketing strategies aligned with business goals to increase website traffic and lead generation; collaborated with Content and Social Media teams on campaigns and digital toolkits; led campaign reporting and analytics with actionable ROI insights; managed digital marketing budgets, vendors, and invoices; coordinated with internal teams to ensure campaigns aligned with brand, revenue, and engagement goals.

QA Analyst at TD Canada Trust

January 1, 2021 - January 1, 2022

Worked in an Agile environment to support PSGL upgrade projects; designed and executed test cases, validating functionality through SQL and system testing; logged and managed issues using JIRA, contributing to streamlined development cycles; collaborated with cross-functional teams to enhance system quality and performance.

SEO Analyst at Beacon Brokerage

January 1, 2016 - January 1, 2017

Led keyword strategy, on-page optimization, and link building to improve search rankings; conducted website audits and competitor analysis to find opportunities for growth; managed metadata, page speed, XML sitemaps, and content optimization for better UX and SEO.

SEO Analyst & Web Developer at Irend Infotech PVT Ltd

January 1, 2012 - January 1, 2015

Created and maintained optimized web pages with PHP, HTML, JavaScript, and CSS; led SEO campaigns from strategy to execution, increasing organic traffic and lead conversions; performed regular audits, technical fixes, and backlink strategies for SERP performance.