Hi, I’m Wincent Kathambi Isaac, a results-oriented Google Ads Media Buyer with 3 years of experience helping businesses grow through data-driven PPC campaigns. I specialize in creating effective ad copy and visual assets, conducting thorough keyword and audience research, and analyzing and optimizing campaign performance across Google, Facebook, Instagram, Bing, and YouTube to maximize ROI. I’m passionate about learning, detail-oriented, and collaborative.

Wincent Kathambi Isaac

Hi, I’m Wincent Kathambi Isaac, a results-oriented Google Ads Media Buyer with 3 years of experience helping businesses grow through data-driven PPC campaigns. I specialize in creating effective ad copy and visual assets, conducting thorough keyword and audience research, and analyzing and optimizing campaign performance across Google, Facebook, Instagram, Bing, and YouTube to maximize ROI. I’m passionate about learning, detail-oriented, and collaborative.

Available to hire

Hi, I’m Wincent Kathambi Isaac, a results-oriented Google Ads Media Buyer with 3 years of experience helping businesses grow through data-driven PPC campaigns.

I specialize in creating effective ad copy and visual assets, conducting thorough keyword and audience research, and analyzing and optimizing campaign performance across Google, Facebook, Instagram, Bing, and YouTube to maximize ROI. I’m passionate about learning, detail-oriented, and collaborative.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Ecommerce & Lead Gen Media Buyer at Mass Reach
June 1, 2025 - August 6, 2025
Managed media buying across multiple ad platforms including Google, Facebook, Instagram, Bing Ads, and YouTube Ads. Responsible for reporting ads performance and crafting ad copy and creatives aligned with brand voice. Implemented ascension model tracking solutions using Google Analytics and Tag Manager with custom tracking codes. Successfully juggled multiple projects, meeting tight deadlines and reporting directly to clients. Developed key strategies to meet client KPIs within specified timelines and routinely audited client ad accounts for compliance with Google's policies. Actively supported other media buyers and improved agency SOPs based on industry trends and Facebook recommendations. Strategized cross-channel activities for email CRO and landing pages.
PPC Media Buyer at Elumin Agency
April 1, 2023 - August 6, 2025
Created and managed programmatic media campaigns, monitored daily to optimize performance and improve ROI. Ensured error-free, on-time project delivery using collaboration tools like Slack and Discord. Led briefing of creative teams to produce effective advertising content. Built relationships with teammates, channel representatives, and clients. Assisted in funnel optimization by researching competitor landing pages, managed budgets with precision, and monitored campaign spending for efficiency.
Ecommerce & Lead Gen Media Buyer at Mass Reach
June 1, 2025 - October 2, 2025
Responsible for reporting ads performance across Google, Facebook, Instagram, Bing, and YouTube. Managed media buying on multiple platforms and crafted ad copy and creatives balancing brand voice, creativity, and speed to learn interactively and adjust based on account performance. Implemented tracking solutions through Google Analytics, Google Tag Manager, and custom tracking codes. Juggled multiple client projects, meeting tight deadlines. Provided client-facing performance reporting and developed strategies to meet target KPIs within specified timeframes. Audited client accounts for policy compliance and assisted in cross-channel activities for Email CRO and landing page optimization.
PPC Media Buyer at Elumin Agency
April 1, 2023 - October 2, 2025
Created, managed, and stewarded programmatic media campaigns. Monitored campaigns daily and recommended optimizations. Managed budgets with precision and ensured on-time deliverables while collaborating with teams via Slack and Discord. Briefed creative teams on effective advertising content and inspired innovative concepting. Built relationships with teammates, channel reps, and clients. Assisted in optimizing funnels through research on competitors' landing pages and analyzed campaign data to improve ROI.
Ecommerce & Lead Gen Media Buyer at Mass Reach
June 1, 2025 - October 2, 2025
Responsible for reporting ad performance. Media Buying on multiple ad platforms: Google, Facebook, Instagram, Bing Ads & YouTube Ads. Crafting of ad copy and creatives by balancing brand voice, creativity and speed to learn interactively & make adjustments towards account performance. Ascension models tracking solutions through deep understanding of Google Analytics, Google Tag Manager and custom tracking codes implementation. Juggled multiple projects and several clients successfully and met tight deadlines. Reporting ad performance across channels direct to the client. Developed key strategies for client ad accounts to meet target KPI's within specified time frames. Routinely audited many client ad accounts to keep them in line with Google's ad policies. Improved SOPs based on industry trends & Facebook recommendations. Strategized cross-channel activities for Email CRO, and Landing pages for each client.
PPC Media Buyer at Elumin Agency
April 1, 2023 - October 2, 2025
Created, managed, and stewarded programmatic media campaigns. Monitored campaigns daily and recommended optimizations. Managed projects effectively, ensuring error-free and on-time deliverables, while communicating and collaborating via Slack and Discord. Briefed creative teams on effective advertising content and inspired innovative concepting. Built relationships with teammates, channel representatives, and clients. Researched competitor landing pages to optimize funnels. Analyzed data to optimize performance and ROI. Managed budgets with precision to ensure efficient campaign delivery.
Ecommerce & Lead Gen Media Buyer at Mass Reach
June 1, 2025 - October 3, 2025
Reported and analyzed ad performance across multiple platforms (Google, Facebook, Instagram, Bing Ads, YouTube). Crafted ad copy and creatives balancing brand voice, creativity and speed to learn and adjust based on performance. Implemented advanced tracking using Google Analytics, Google Tag Manager, and custom tracking codes. Managed multiple projects and clients, consistently meeting tight deadlines. Reported ad performance to clients and developed strategies to meet KPI targets. Researched and developed agency lead magnets to generate client opportunities. Routinely audited client accounts to ensure compliance with Google's policies. Collaborated with other media buyers to sustain performance across accounts. Contributed to SOP improvements based on industry trends and Facebook recommendations. Strategized cross-channel activities for Email CRO and landing-page optimization.
PPC Media Buyer at Elumin Agency
April 1, 2023 - October 3, 2025
Created, managed, and optimized programmatic media campaigns. Monitored campaigns daily and recommended optimizations to improve ROI. Managed budgets with precision and ensured timely, error-free deliverables while using collaboration tools. Briefed creative teams on effective advertising content and supported concept development. Built relationships with teammates, channel representatives, and clients. Researched competitors' landing pages to optimize funnels and conversion paths. Analyzed campaign data to drive decisions that improved performance and ROI.
Ecommerce & Lead Gen Media Buyer at Mass Reach
June 1, 2025 - October 3, 2025
Responsible for reporting ads performance across multiple channels; managed campaigns on Google, Facebook, Instagram, Bing Ads, and YouTube Ads; crafted ad copy and creatives balancing brand voice, creativity, and speed; implemented and tracked Ascension models through Google Analytics, Google Tag Manager, and custom tracking codes; led cross-client projects and consistently met tight deadlines; reported ad performance to clients; developed strategies to meet KPI targets; audited client accounts to comply with Google's policies; mentored other media buyers; contributed to SOP improvements; strategized cross-channel Email CRO and landing pages.
PPC Media Buyer at Elumin Agency
April 1, 2023 - October 3, 2025
Created and managed programmatic media campaigns; monitored campaigns daily and recommended optimizations; managed projects to ensure on-time deliverables; briefed creative teams and supported innovative ad concepts; maintained client relationships; assisted in optimizing funnels via competitor landing page research; analyzed data to improve ROI; managed budgets and spend to ensure efficient campaign execution.
Ecommerce & Lead Gen Media Buyer at Mass Reach
June 1, 2025 - October 3, 2025
Responsible for reporting ads performance; Media buying on Google, Facebook, Instagram, Bing Ads & YouTube Ads; Crafting ad copy and creatives balancing brand voice, creativity and speed; Implemented tracking solutions using Google Analytics, Google Tag Manager, and custom tracking codes; Managed multiple client projects with tight deadlines; Provided cross-channel reporting to clients; Developed strategies to achieve target KPIs; Audited client accounts and updated SOPs in line with platform policies; Mentored other media buyers to maintain performance across accounts; Strategized cross-channel activities for Email CRO and landing pages.
PPC Media Buyer at Elumin Agency
April 1, 2023 - October 3, 2025
Created, managed, and optimized programmatic media campaigns; Monitored campaigns daily and recommended optimizations; Managed budgets and ensured on-time deliverables; Collaborated with creative teams and clients; Built and optimized funnels through competitive landing-page research; Analyzed campaign data to improve ROI and CPA.

Education

Bachelor of Commerce - Accounting at Kenyatta University
January 11, 2030 - August 6, 2025
Bachelor of Commerce - Accounting at Kenyatta University
January 11, 2030 - October 2, 2025
Bachelor of Commerce - Accounting at Kenyatta University
January 11, 2030 - October 2, 2025
Bachelor of Commerce - Accounting at Kenyatta University
January 11, 2030 - October 3, 2025
Bachelor of Commerce - Accounting at Kenyatta University
January 11, 2030 - October 3, 2025
Bachelor of Commerce - Accounting at Kenyatta University
January 11, 2030 - October 3, 2025

Qualifications

Profit with PPC Certified - Udemy
January 11, 2030 - August 6, 2025
Google Ads Certified – Google Skillshop
January 11, 2030 - October 2, 2025
Profit with PPC Certified - Udemy
January 11, 2030 - October 2, 2025
Google Ads Certified
January 11, 2030 - October 2, 2025
Profit with PPC Certified
January 11, 2030 - October 2, 2025
Google Ads Certified
January 11, 2030 - October 3, 2025
Profit with PPC Certified
January 11, 2030 - October 3, 2025
Google Ads Certified – Google Skillshop
January 11, 2030 - October 3, 2025
Profit with PPC Certified - Udemy
January 11, 2030 - October 3, 2025
Google Ads Certified – Google Skillshop
January 11, 2030 - October 3, 2025
Profit with PPC Certified - Udemy
January 11, 2030 - October 3, 2025

Industry Experience

Retail, Professional Services, Consumer Goods, Software & Internet, Media & Entertainment, Other