I am Marcella Maffioli, a Senior Art Director with extensive experience working on visual content creation across social media, packaging design, and brand identity development. Over the years, I have had the privilege to collaborate with renowned clients such as the L'Oréal Group, Luxottica, Ferrero, and many others, delivering creative solutions that enhance brand visibility and impact. My career has also involved freelance work, where I developed campaigns, branding, packaging, and illustrations for a variety of sectors including travel, food, and arts. I am passionate about continuous research, innovation, and teamwork, ensuring that every project is executed with precision and aligned to client goals. I also embrace new technologies, integrating AI tools into my workflow to optimize creativity and efficiency.

Marcella Maffioli

I am Marcella Maffioli, a Senior Art Director with extensive experience working on visual content creation across social media, packaging design, and brand identity development. Over the years, I have had the privilege to collaborate with renowned clients such as the L'Oréal Group, Luxottica, Ferrero, and many others, delivering creative solutions that enhance brand visibility and impact. My career has also involved freelance work, where I developed campaigns, branding, packaging, and illustrations for a variety of sectors including travel, food, and arts. I am passionate about continuous research, innovation, and teamwork, ensuring that every project is executed with precision and aligned to client goals. I also embrace new technologies, integrating AI tools into my workflow to optimize creativity and efficiency.

Available to hire

I am Marcella Maffioli, a Senior Art Director with extensive experience working on visual content creation across social media, packaging design, and brand identity development. Over the years, I have had the privilege to collaborate with renowned clients such as the L’Oréal Group, Luxottica, Ferrero, and many others, delivering creative solutions that enhance brand visibility and impact.

My career has also involved freelance work, where I developed campaigns, branding, packaging, and illustrations for a variety of sectors including travel, food, and arts. I am passionate about continuous research, innovation, and teamwork, ensuring that every project is executed with precision and aligned to client goals. I also embrace new technologies, integrating AI tools into my workflow to optimize creativity and efficiency.

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Language

English
Intermediate

Work Experience

Art Senior at ANANAI Comunicazione
June 30, 2025 - August 6, 2025
Led the ideation and development of visual content for social media platforms such as Instagram, TikTok, and YouTube, with a focus on format adaptation. Designed packaging and graphic materials for advertising campaigns from concept to final execution. Managed and defined brand identity for international clients, ensuring visual consistency globally. Participated in international creative competitions to address complex briefs for global brands. Developed and designed installations for high-profile national and international brands for events and retail environments.
Art Director Senior Freelance
December 31, 2024 - August 6, 2025
Developed visual campaigns and conducted branding projects for a wide range of clients. Designed packaging, logos, illustrations, brochures, and event visuals.
Art Senior at ANANAI Comunicazione
August 31, 2022 - August 6, 2025
Created visual content for social media campaigns. Adapted banners and videos for various digital platforms. Designed packaging and promotional materials for different product lines.
Creative Graphic Designer Freelance at DOUBLE P ITALIA
December 31, 2001 - August 6, 2025
Designed graphic content for clients in the fashion and food sectors.
Creative Graphic Designer at AreaItalia Advertising
December 31, 2000 - August 6, 2025
Designed print campaigns, logos, brochures, packaging, and advertising materials while managing and coordinating creative projects.
Creative Graphic Designer at SL DESIGN
December 31, 1998 - August 6, 2025
Worked on packaging and advertising campaigns for clients including Barilla and its sub-brands.

Education

Diploma di specializzazione in Art Direction at IED Istituto Europeo di Design, Milano
January 1, 2003 - December 31, 2003
Diploma di Maturità Artistica at Istituto d'Arte Paolo Toschi, Parma
January 1, 1996 - December 31, 1996

Qualifications

Patente B
January 11, 2030 - August 6, 2025

Industry Experience

Consumer Goods, Travel & Hospitality, Retail, Media & Entertainment, Professional Services