I am a media buyer and conversion strategist who approaches marketing as both strategy and psychology. Over the last two years, I’ve managed Meta and Google Ads campaigns, while shadowing senior account managers to sharpen my optimization instincts. I map funnels like stories, where every ad is a hook, every landing page a bridge, and every email sequence a closing chapter that guides the audience toward action. My strength lies in combining creativity with discipline: scaling winning ads while keeping costs efficient, A/B testing like a detective searching for patterns, and mirroring people’s thoughts and decision-making through copy.
At the heart of my work is curiosity — I study audiences, test assumptions, and build systems that turn insights into results. Whether it’s Meta, TikTok, Google, or Klaviyo, I focus on clarity, persuasion, and performance. When I’m not optimizing ads, I’m exploring fitness, psychology, and financial markets. I approach both my campaigns and personal growth with curiosity, discipline, and a drive to continuously improve.
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