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I am a digital marketing professional with extensive expertise in digital marketing, SEO, and performance-based campaigns. I am passionate about driving brand growth and executing high-impact marketing strategies that deliver measurable results across national and international markets. Skilled in optimizing brand visibility, improving website traffic, and running cost-effective campaigns across various digital channels, I thrive on evolving continuously with the latest industry trends. I have a strong analytical mindset with hands-on experience using Google Ads, social media strategy, and performance tracking tools. I am committed to fostering client relationships, improving campaign performance, and ensuring alignment between teams and stakeholders to achieve exceptional business outcomes.…I am a digital marketing professional with extensive expertise in digital marketing, SEO, and performance-based campaigns. I am passionate about driving brand growth and executing high-impact marketing strategies that deliver measurable results across national and international markets. Skilled in optimizing brand visibility, improving website traffic, and running cost-effective campaigns across various digital channels, I thrive on evolving continuously with the latest industry trends. I have a strong analytical mindset with hands-on experience using Google Ads, social media strategy, and performance tracking tools. I am committed to fostering client relationships, improving campaign performance, and ensuring alignment between teams and stakeholders to achieve exceptional business outcomes.

Abdul Wahab

PPC Manager, Digital Marketer, Marketing Strategist, +3

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I am a digital marketing professional with extensive expertise in digital marketing, SEO, and performance-based campaigns. I am passionate about driving brand growth and executing high-impact marketing strategies that deliver measurable results across national and international markets. Skilled in optimizing brand visibility, improving website traffic, and running cost-effective campaigns across various digital channels, I thrive on evolving continuously with the latest industry trends. I have a strong analytical mindset with hands-on experience using Google Ads, social media strategy, and performance tracking tools. I am committed to fostering client relationships, improving campaign performance, and ensuring alignment between teams and stakeholders to achieve exceptional business outcomes.…I am a digital marketing professional with extensive expertise in digital marketing, SEO, and performance-based campaigns. I am passionate about driving brand growth and executing high-impact marketing strategies that deliver measurable results across national and international markets. Skilled in optimizing brand visibility, improving website traffic, and running cost-effective campaigns across various digital channels, I thrive on evolving continuously with the latest industry trends. I have a strong analytical mindset with hands-on experience using Google Ads, social media strategy, and performance tracking tools. I am committed to fostering client relationships, improving campaign performance, and ensuring alignment between teams and stakeholders to achieve exceptional business outcomes.

Available to hire

I am a digital marketing professional with extensive expertise in digital marketing, SEO, and performance-based campaigns. I am passionate about driving brand growth and executing high-impact marketing strategies that deliver measurable results across national and international markets. Skilled in optimizing brand visibility, improving website traffic, and running cost-effective campaigns across various digital channels, I thrive on evolving continuously with the latest industry trends.

I have a strong analytical mindset with hands-on experience using Google Ads, social media strategy, and performance tracking tools. I am committed to fostering client relationships, improving campaign performance, and ensuring alignment between teams and stakeholders to achieve exceptional business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Urdu

Advanced

Work Experience

Head of Digital Marketing at Tech Matter Global Pvt Ltd

July 1, 2023 - Present

Successfully managed relationships with over 30 national and international clients. Increased client retention by 25% year-over-year. Optimized PPC campaigns, reducing cost-per-acquisition by 40% and increasing conversions by 60%. Created and launched integrated marketing campaigns achieving an average CTR of 5.8%. Conducted in-depth analysis with Google Analytics, Mixpanel, AdSense, and Meta Ads Manager leading to 50% campaign performance improvement. Acted as liaison between teams and stakeholders ensuring alignment on goals, timelines, and KPIs. Proactively monitored digital trends and consumer behavior for relevance and competitiveness.

Digital Marketing Manager at Optimized Body & Mind

January 1, 2023 - August 7, 2025

Planned and launched multi-channel campaigns driving brand visibility growth by 45% and increasing qualified leads by 30%. Implemented advanced targeting, A/B testing, and creative ad strategies that reduced ad spend by 35% while improving conversion rates by 50% across Facebook, Google, and LinkedIn ads. Developed full-funnel digital marketing strategies including SEO, PPC, email marketing, and social media contributing to a 2.5x increase in web traffic and 1.8x growth in lead generation within 9 months. Monitored industry trends and user behavior to improve engagement by 22% and overall brand positioning.

Digital Marketing Team Lead at Dymax Tech

January 1, 2021 - August 7, 2025

Led and collaborated with junior team members managing 10+ national and international digital projects. Created targeted content across social media platforms resulting in 35% engagement increase. Executed PPC and social media campaigns with 20-30% cost-per-lead reduction. Focused on content-first social media strategy aligned with SEO leading to improved organic traffic and content reach.

Digital Marketing Executive at SE Talks

January 1, 2019 - August 7, 2025

Implemented backlinking and internal linking to improve average page ranking by 30%. Combined SEO best practices with paid media to achieve 3.2x ROI. Optimized website metadata and content increasing CTR by 45% and organic traffic by 55%. Enhanced Google Business Profile and local keyword rankings, increasing local search visibility and walk-in conversions by 40%.

Head of Digital Marketing at Tech Matter Global Pvt Ltd

July 1, 2023 - Present

Managed relationships with more than 30 national and international clients, driving a 25% increase in client retention year-over-year. Oversaw and optimized PPC campaigns focused on conversions and ROI, achieving a 40% reduction in cost-per-acquisition and 60% growth in conversions. Collaborated with creative, analytics, and media teams to launch integrated marketing campaigns with an average CTR of 5.8%. Conducted in-depth analysis using Google Analytics, Mixpanel, AdSense, and Meta Ads Manager to enhance campaign performance by 50%. Served as a key liaison between internal teams and external stakeholders, ensuring goal alignment. Proactively monitored digital trends to keep campaigns relevant and competitive.

Digital Marketing Manager at Optimized Body & Mind

June 30, 2023 - August 7, 2025

Planned and led multi-channel campaigns with stakeholders and internal teams resulting in a 45% brand visibility increase and 30% rise in qualified leads. Implemented advanced ad targeting, A/B testing, and creative strategies that cut ad spend by 35% and improved conversion rates by 50% across Facebook, Google, and LinkedIn. Executed a full-funnel digital marketing strategy including SEO, PPC, email marketing, and social media, boosting web traffic by 2.5 times and lead generation by 1.8 times within nine months. Monitored industry trends and user behavior to optimize product and content marketing strategies, leading to a 22% engagement uplift and stronger brand positioning.

Digital Marketing Team Lead at Dymax Tech

January 1, 2021 - August 7, 2025

Led a team managing over 10 national and international digital projects, ensuring client expectations and timelines were met. Created targeted content for multiple platforms, increasing engagement by 35% and enhancing brand visibility. Executed PPC and social media campaigns on Google and Meta platforms, maximizing conversions and reducing cost-per-lead by 20-30%. Emphasized content-first social media strategies aligned with SEO efforts, driving improved organic traffic and content reach.

Digital Marketing Executive at SE Talks

January 1, 2019 - August 7, 2025

Implemented smart backlinking and internal linking strategies to improve page rankings by 30%. Combined SEO best practices with paid media to increase ROAS by 3.2 times through enhanced landing page relevance and reduced bounce rates. Optimized metadata and content with relevant keywords, improving click-through rates by 45% and organic traffic by 55%. Enhanced local SEO by improving Google Business Profile listings and local keyword rankings, boosting local search visibility and walk-in conversions by 40%.