I am a Certified Digital Marketing Expert with over 5 years of experience in driving business growth of more than 25% across diverse sectors. I specialize in social media marketing, email marketing, and local SEO, creating innovative marketing strategies that align with the latest industry trends. I am passionate about leveraging digital tools and marketing automation to maximize ROI and enhance customer engagement. Throughout my career, I have successfully collaborated with various teams in logistics, sales, and client organizations to synchronize marketing initiatives with business objectives. I enjoy working in dynamic environments where I can apply strategic thinking, creativity, and data-driven decision-making to achieve impactful marketing results.

Allan Dadirai Machingura

I am a Certified Digital Marketing Expert with over 5 years of experience in driving business growth of more than 25% across diverse sectors. I specialize in social media marketing, email marketing, and local SEO, creating innovative marketing strategies that align with the latest industry trends. I am passionate about leveraging digital tools and marketing automation to maximize ROI and enhance customer engagement. Throughout my career, I have successfully collaborated with various teams in logistics, sales, and client organizations to synchronize marketing initiatives with business objectives. I enjoy working in dynamic environments where I can apply strategic thinking, creativity, and data-driven decision-making to achieve impactful marketing results.

Available to hire

I am a Certified Digital Marketing Expert with over 5 years of experience in driving business growth of more than 25% across diverse sectors. I specialize in social media marketing, email marketing, and local SEO, creating innovative marketing strategies that align with the latest industry trends. I am passionate about leveraging digital tools and marketing automation to maximize ROI and enhance customer engagement.

Throughout my career, I have successfully collaborated with various teams in logistics, sales, and client organizations to synchronize marketing initiatives with business objectives. I enjoy working in dynamic environments where I can apply strategic thinking, creativity, and data-driven decision-making to achieve impactful marketing results.

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Language

Shona
Fluent
English
Fluent

Work Experience

Marketing Specialist at Luxesphere Shipping and Imports
March 1, 2025 - Present
Launched LuxeShip FlexPay "Ship Now, Pay Later" service, driving a 5% sales increase in the first month. Spearhead comprehensive marketing strategies including social media campaigns, email marketing, and local SEO, boosting brand awareness and customer acquisition. Collaborate closely with logistics and sales teams to synchronize marketing initiatives with overall business objectives. Manage and optimize digital advertising budgets across Facebook, Instagram, and LinkedIn to maximize ROI and reduce cost per acquisition.
Digital Marketing Officer at Emergination Africa
October 1, 2023 - August 7, 2025
Led digital marketing campaigns for educational entrepreneurship programs, enhancing engagement and maintaining the organizational website. Developed and executed targeted email marketing campaigns achieving a 14% open rate and driving a 30% increase in program engagement. Promoted National Business Case Competition (NBCC) 2023 and Virtual Accelerator Innovation (VIA) programs that resulted in a 25% rise in applications, 45% growth in social media engagement, and 20% increase in website traffic.
Freelance Digital Marketer / Consultant
June 1, 2020 - Present
Partnered with 15+ companies across diverse industries including Security, IT, Retail, Travel & Tourism, Education, Interior & Architecture Design, FMCG, Consulting, Automotive, Solar Energy, and more. Delivered tailored digital marketing solutions including social media advertising, SEO, email marketing, content creation, and marketing automation. Executed campaigns increasing brand awareness, lead generation, and customer retention. Collaborated with client teams to align marketing efforts with business goals and optimize performance.

Education

Bachelor's degree in software development at BYU Pathway Worldwide – USA
January 1, 2025 - January 1, 2027
Diploma in Sales and Marketing at Upskillist
January 1, 2024 - January 1, 2025
Diploma in Consumer Psychology at Alison
January 1, 2024 - January 1, 2025
Diploma in Psychology at Upskillist
January 1, 2024 - January 1, 2025
Diploma in E-commerce at Upskillist
January 1, 2024 - January 1, 2025
Google UI/UX Design Professional Certificate at Coursera
January 1, 2025 - December 31, 2025
Diploma in Social Media Marketing at Upskillist
January 1, 2024 - January 1, 2025
Meta Digital Marketing Associate Certification at Meta (Facebook Blueprint)
January 1, 2025 - December 31, 2025
Diploma in Digital Marketing at Upskillist
January 1, 2023 - December 31, 2023
Diploma in Social Media Marketing & Google Ads at iStudy Academy
January 1, 2021 - December 31, 2021

Qualifications

Meta Digital Marketing Associate
January 1, 2025 - December 31, 2025
Microsoft Advertising Certification
January 1, 2025 - December 31, 2025
Certified Digital Marketing Associate
January 1, 2024 - August 7, 2025
Google Digital Marketing & E-commerce Professional Certificate
January 1, 2022 - August 7, 2025
LinkedIn Certified Marketing Insider (Level 2)
January 1, 2023 - August 7, 2025
HubSpot Certified: Email Marketing
January 1, 2024 - August 7, 2025
Google Digital Skills for Africa Certified Digital Marketer
January 1, 2022 - August 7, 2025
Google Skillshop Certifications (Google Display Ads, Search Ads, Google 360 Display)
January 1, 2024 - August 7, 2025
Apple Search Ads Certified
January 1, 2023 - August 7, 2025
Microsoft Advertising Certifications (Search & Display Ads)
January 1, 2024 - August 7, 2025
Spotify Ads Certified: Digital Audio Advertising Expert
January 1, 2023 - August 7, 2025
Certified Email Marketer (Mailchimp, Brevo, Mailer Lite)
January 1, 2024 - August 7, 2025

Industry Experience

Transportation & Logistics, Non-Profit Organization, Retail, Travel & Hospitality, Education, Consumer Goods, Professional Services, Energy & Utilities, Other