SR

Salaffina Richards-Dore

Available to hire

I am a digital content and social media specialist with extensive experience in end-to-end content creation and campaign strategy.

About

I am a digital content and social media specialist with extensive experience in end-to-end content creation and campaign strategy. I thrive on building brand presence and driving engagement across social media platforms, leveraging my analytical skills to make informed decisions that enhance creativity and engagement.

  • 8 years' experience
  • Joined August 2025

Industry experience

  • Media & Entertainment
  • Retail
  • Travel & Hospitality
  • Professional Services
  • Software & Internet

Work experience· 11 roles

Social Media Manager · Surya LTDSep 2025 – Feb 2026 · 6 mos

Spearheaded social media vision and multi-platform strategy to strengthen brand positioning and support commercial objectives across Europe. Drove brand storytelling and integrated marketing campaigns.

Social Media Content Creator · Gorilla Press Media, StourbridgeApr 2025 – Aug 2025 · 5 mos

Managed and created social media content for approximately 16 clients, producing visual content (both images and videos) and copywriting across various social media platforms. Customized approaches to meet diverse client goals and conducted in-depth industry research to stay updated. Utilized multiple platforms and software including Adobe Photoshop, Premiere Pro, and Mailchimp for email marketing. Worked to sustain clear communication between agency and clients, constantly improving creativity and technical skillset.

Social Media Content Creator · Gorilla Press Social MediaOct 2022 – Apr 2025 · 2 yrs 7 mos

Managed social media strategies for multiple clients, creating engaging visual and video assets to ensure consistency in brand messaging. Conducted industry research to keep content relevant and competitive.

Digital Marketing Assistant (Apprenticeship) · Alam Restaurant, BirminghamMay 2022 – Aug 2025 · 3 yrs 4 mos
Digital Marketing Assistant · Alam RestaurantNov 2020 – Mar 2022 · 1 yr 5 mos
Level 1 Web Editor · NeuLion, LondonJul 2020 – Aug 2025 · 5 yrs 2 mos
Level 1 Web Editor · NeuLionMar 2019 – Jul 2020 · 1 yr 5 mos
Creative Intern · Turner Broadcasting, Cartoon Network, LondonJan 2018 – Aug 2025 · 7 yrs 8 mos

Education· 8

Digital Marketing Level 3 · The Development Manager (TDM), Birmingham2021 – 2022
Bachelor of Arts (2:1) Television Production · University of Westminster, London2014 – 2017
A-Levels · Sandwell College & Sixth Form, Birmingham2012 – 2014
GCSEs and A-Levels · Holy Trinity Media, Arts & Design School, Birmingham2007 – 2012

Certifications and awards

Full Driving License2030 – 2025

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