I am a digital content and social media specialist with extensive experience in end-to-end content creation and campaign strategy. I thrive on building brand presence and driving engagement across social media platforms, leveraging my analytical skills to make informed decisions that enhance creativity and engagement.

Salaffina Richards-Dore

I am a digital content and social media specialist with extensive experience in end-to-end content creation and campaign strategy. I thrive on building brand presence and driving engagement across social media platforms, leveraging my analytical skills to make informed decisions that enhance creativity and engagement.

Available to hire

I am a digital content and social media specialist with extensive experience in end-to-end content creation and campaign strategy. I thrive on building brand presence and driving engagement across social media platforms, leveraging my analytical skills to make informed decisions that enhance creativity and engagement.

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Language

English
Fluent
Spanish; Castilian
Beginner

Work Experience

Social Media Content Creator at Gorilla Press Media, Stourbridge
April 1, 2025 - August 7, 2025
Managed and created social media content for approximately 16 clients, producing visual content (both images and videos) and copywriting across various social media platforms. Customized approaches to meet diverse client goals and conducted in-depth industry research to stay updated. Utilized multiple platforms and software including Adobe Photoshop, Premiere Pro, and Mailchimp for email marketing. Worked to sustain clear communication between agency and clients, constantly improving creativity and technical skillset.
Digital Marketing Assistant (Apprenticeship) at Alam Restaurant, Birmingham
May 1, 2022 - August 7, 2025
Planned, created, and executed social media content and strategic planning. Conducted competitor and industry research with a focus on marketing and hospitality. Analysed social media data to optimize brand growth online. Managed content and copy for email and SMS marketing campaigns using Omnisend, cleaned email lists, and coordinated influencer marketing and outreach activities. Gained experience in various software and CRM tools such as Canva, Adobe Suite, Omnisend, and Hootsuite.
Level 1 Web Editor at NeuLion, London
July 1, 2020 - August 7, 2025
Ensured the smooth running of live sporting events using internal and editing software, alongside communication tools such as Slack for coordinating with editors and supervisors.
Creative Intern at Turner Broadcasting, Cartoon Network, London
January 1, 2018 - August 7, 2025
Produced and managed high-quality creative content for live broadcast television and digital platforms, generating over 200,000 views. Created digital content for social media, websites, and on-air, including scripting voice-overs and managing audio sessions with external voice-over artists and audio engineers. Coordinated with internal and external teams, requiring strong communication skills.
Office/Casting & Location Runner at Agile Films, London
May 1, 2017 - August 7, 2025
Supported pre-production tasks including location research, prop sourcing, filming and editing casting tapes, and assisting on location. Provided excellent administrative support, including answering calls, replying to emails, and client reception.
Daily Runner at ENVY Post Production, London
April 1, 2017 - August 7, 2025
Managed daily operations within the post-production house, supporting editors and staff, and ensuring fast and efficient running between multiple post houses.
Social Media Manager at Surya LTD
September 1, 2025 - February 1, 2026
Spearheaded social media vision and multi-platform strategy to strengthen brand positioning and support commercial objectives across Europe. Drove brand storytelling and integrated marketing campaigns.
Social Media Content Creator at Gorilla Press Social Media
October 1, 2022 - April 1, 2025
Managed social media strategies for multiple clients, creating engaging visual and video assets to ensure consistency in brand messaging. Conducted industry research to keep content relevant and competitive.
Digital Marketing Assistant at Alam Restaurant
November 1, 2020 - March 1, 2022
Planned and executed social media strategies, creating engaging content aligned with brand objectives. Analyzed social media performance data to drive improvements.
Level 1 Web Editor at NeuLion
March 1, 2019 - July 1, 2020
Executed the smooth running of live sporting events with internal and external communication software.
Creative Intern at Turner Broadcasting
June 1, 2017 - January 1, 2018
Produced and managed creative content for live TV and digital platforms, generating substantial audience engagement.

Education

Digital Marketing Level 3 at The Development Manager (TDM), Birmingham
February 1, 2021 - May 1, 2022
Bachelor of Arts (2:1) Television Production at University of Westminster, London
September 1, 2014 - July 1, 2017
A-Levels at Sandwell College & Sixth Form, Birmingham
September 1, 2012 - July 1, 2014
GCSEs and A-Levels at Holy Trinity Media, Arts & Design School, Birmingham
September 1, 2007 - August 1, 2012
DM3 - Digital Marketing Level 3 at The Development Manager (TDM)
February 1, 2021 - May 1, 2022
BA Hons Television Production at University of Westminster
September 1, 2014 - July 1, 2017
A Levels at Sandwell College & Sixth Form
September 1, 2012 - July 1, 2014
A Levels at Holy Trinity Media, Arts & Design School
September 1, 2012 - July 1, 2014

Qualifications

Full Driving License
January 11, 2030 - August 7, 2025

Industry Experience

Media & Entertainment, Retail, Travel & Hospitality, Professional Services, Software & Internet