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I am a dynamic marketing and communications expert with over 10 years of experience driving digital campaigns, brand growth, and experiential activations in luxury, education, and FMCG sectors. My passion lies in crafting compelling narratives that enhance visibility, engagement, and ultimately boost revenue using SEO and social media strategies. I enjoy leveraging my creative expertise to make brands stand out and connect deeply with their audiences. Currently, I seek senior remote or hybrid roles where I can apply my strategic consulting skills and extensive marketing knowledge. I excel in collaborating with cross-functional teams and leading projects that deliver measurable results through innovative digital marketing approaches.…I am a dynamic marketing and communications expert with over 10 years of experience driving digital campaigns, brand growth, and experiential activations in luxury, education, and FMCG sectors. My passion lies in crafting compelling narratives that enhance visibility, engagement, and ultimately boost revenue using SEO and social media strategies. I enjoy leveraging my creative expertise to make brands stand out and connect deeply with their audiences. Currently, I seek senior remote or hybrid roles where I can apply my strategic consulting skills and extensive marketing knowledge. I excel in collaborating with cross-functional teams and leading projects that deliver measurable results through innovative digital marketing approaches.

Muturi Esther

Marketing Strategist, Social Media Manager, Content Creator, +2

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I am a dynamic marketing and communications expert with over 10 years of experience driving digital campaigns, brand growth, and experiential activations in luxury, education, and FMCG sectors. My passion lies in crafting compelling narratives that enhance visibility, engagement, and ultimately boost revenue using SEO and social media strategies. I enjoy leveraging my creative expertise to make brands stand out and connect deeply with their audiences. Currently, I seek senior remote or hybrid roles where I can apply my strategic consulting skills and extensive marketing knowledge. I excel in collaborating with cross-functional teams and leading projects that deliver measurable results through innovative digital marketing approaches.…I am a dynamic marketing and communications expert with over 10 years of experience driving digital campaigns, brand growth, and experiential activations in luxury, education, and FMCG sectors. My passion lies in crafting compelling narratives that enhance visibility, engagement, and ultimately boost revenue using SEO and social media strategies. I enjoy leveraging my creative expertise to make brands stand out and connect deeply with their audiences. Currently, I seek senior remote or hybrid roles where I can apply my strategic consulting skills and extensive marketing knowledge. I excel in collaborating with cross-functional teams and leading projects that deliver measurable results through innovative digital marketing approaches.

Available to hire

I am a dynamic marketing and communications expert with over 10 years of experience driving digital campaigns, brand growth, and experiential activations in luxury, education, and FMCG sectors. My passion lies in crafting compelling narratives that enhance visibility, engagement, and ultimately boost revenue using SEO and social media strategies. I enjoy leveraging my creative expertise to make brands stand out and connect deeply with their audiences.

Currently, I seek senior remote or hybrid roles where I can apply my strategic consulting skills and extensive marketing knowledge. I excel in collaborating with cross-functional teams and leading projects that deliver measurable results through innovative digital marketing approaches.

Skills

Experience Level

SEO

Expert

Canva

Expert

Facebook Ads

Expert

Language

English

Fluent

Work Experience

Marketing Manager, Social Media Manager & Team Leader at Lamborghini Wine East Africa, Nairobi

May 1, 2025 - May 30, 2025

Led digital and event-based campaigns for luxury wine and Lamborghini tequila brands, significantly increasing social media engagement and brand visibility, which drove sales growth. Built Instagram, TikTok, and Facebook pages from scratch with targeted organic and paid strategies. Organized high-profile wine tastings and brand activations, boosting customer engagement by 25%. Analyzed consumer trends and metrics to tailor campaigns aligned with revenue goals and trained outlet staff on product positioning that enhanced in-store conversions.

Assistant Marketing Manager at Nairobi Institute of Technology, Nairobi

November 1, 2024 - August 7, 2025

Developed cost-effective social media advertising strategies that reduced costs by 80% and increased student applications by 15% over six years. Promoted full-time and part-time programs using targeted digital campaigns, driving revenue growth. Coordinated campus events and extracurricular activities to improve student engagement. Managed market analysis databases and supervised interns, streamlining marketing operations.

Digital Marketing Executive at Motion Pictures Kenya, Nairobi

February 1, 2018 - August 7, 2025

Executed digital campaigns that grew social media reach by 40% via creative content and strategic scheduling. Managed five social media platforms and prepared Google Analytics reports while collaborating with partners to align external communications. Recruited and trained staff to improve campaign execution efficiency by 15%.

Administrative Assistant (Marketing Focus) at Africa Nazarene University, Nairobi

February 1, 2017 - August 7, 2025

Led social media content creation and campaigns, increasing follower engagement. Supported PR efforts securing media coverage for university events to boost brand visibility. Conducted field marketing and customer service activities, improving inquiry conversion rates.

Production Department Intern at Royal Media Services, Citizen TV, Nairobi

January 1, 2013 - April 30, 2013

Edited videos for popular shows such as Papa Shirandula and Inspekta Mwala using Avid Xpress Pro and Final Cut Pro, which enhanced production quality. Digitized data and converted video formats to support timely content delivery.

Digital Marketing Services at Brand Social KE (Freelance)

May 1, 2023 - Present

Brand Social Kenya is a Nairobi-based digital marketing agency specializing in social media strategy, content creation, and analytics. We target SMEs and corporations and address pain points such as inconsistent content, algorithm confusion, ROI challenges, time constraints, brand reputation fears, and the overwhelming social media landscape. Our mission is to deliver measurable, engaging, and trend-driven social media solutions that amplify client brands and drive business growth. 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬 1. Social Media Strategy o Audience research and competitor analysis. o Tailored content calendars based on content pillars. o Platform-specific strategies (Instagram, TikTok, LinkedIn, Twitter/X). 2. Content Creation o Professional visuals, videos, and copywriting. o Trend-driven content (e.g., TikTok challenges, Instagram Reels). o Relatable storytelling (client success stories, behind-the-scenes). 3. Analytics & Reporting o ROI tracking (engagement, conversions, reach). o Monthly performance dashboards with actionable insights. o Algorithm optimization recommendations. 4. Social Media Management o End-to-end campaign execution. o Community engagement (comments, DMs, polls, Q&As). o Crisis management to mitigate brand risks. 5. Workshops & Training o Educate client teams on social media trends, tools, and best practices.