Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a multidisciplinary Graphic Design Specialist with extensive experience in digital, print, and brand storytelling. I excel at crafting visually engaging assets that enhance campaigns and uphold brand consistency. Skilled in Adobe Creative Suite and Canva, I focus strongly on layout, typography, and color theory to support awareness initiatives. Currently, I am pursuing a Master of Design in Product Design at the School of Visual Arts, further developing my expertise and creative skills. Throughout my career, I have worked with prominent companies such as 10xBeta, Procter & Gamble, and Hearst Inc., where I led packaging design, visual rebranding, digital strategy, and user-centric product improvements. I enjoy collaborating across teams to bring user insights and market trends into compelling visual identities and campaign materials, while maintaining production efficiency and brand standards.…I am a multidisciplinary Graphic Design Specialist with extensive experience in digital, print, and brand storytelling. I excel at crafting visually engaging assets that enhance campaigns and uphold brand consistency. Skilled in Adobe Creative Suite and Canva, I focus strongly on layout, typography, and color theory to support awareness initiatives. Currently, I am pursuing a Master of Design in Product Design at the School of Visual Arts, further developing my expertise and creative skills. Throughout my career, I have worked with prominent companies such as 10xBeta, Procter & Gamble, and Hearst Inc., where I led packaging design, visual rebranding, digital strategy, and user-centric product improvements. I enjoy collaborating across teams to bring user insights and market trends into compelling visual identities and campaign materials, while maintaining production efficiency and brand standards.

YIFAN ZHANG

Graphic Designer, Brand Designer, Product Designer, +2





I am a multidisciplinary Graphic Design Specialist with extensive experience in digital, print, and brand storytelling. I excel at crafting visually engaging assets that enhance campaigns and uphold brand consistency. Skilled in Adobe Creative Suite and Canva, I focus strongly on layout, typography, and color theory to support awareness initiatives. Currently, I am pursuing a Master of Design in Product Design at the School of Visual Arts, further developing my expertise and creative skills. Throughout my career, I have worked with prominent companies such as 10xBeta, Procter & Gamble, and Hearst Inc., where I led packaging design, visual rebranding, digital strategy, and user-centric product improvements. I enjoy collaborating across teams to bring user insights and market trends into compelling visual identities and campaign materials, while maintaining production efficiency and brand standards.…I am a multidisciplinary Graphic Design Specialist with extensive experience in digital, print, and brand storytelling. I excel at crafting visually engaging assets that enhance campaigns and uphold brand consistency. Skilled in Adobe Creative Suite and Canva, I focus strongly on layout, typography, and color theory to support awareness initiatives. Currently, I am pursuing a Master of Design in Product Design at the School of Visual Arts, further developing my expertise and creative skills. Throughout my career, I have worked with prominent companies such as 10xBeta, Procter & Gamble, and Hearst Inc., where I led packaging design, visual rebranding, digital strategy, and user-centric product improvements. I enjoy collaborating across teams to bring user insights and market trends into compelling visual identities and campaign materials, while maintaining production efficiency and brand standards.

Available to hire

I am a multidisciplinary Graphic Design Specialist with extensive experience in digital, print, and brand storytelling. I excel at crafting visually engaging assets that enhance campaigns and uphold brand consistency. Skilled in Adobe Creative Suite and Canva, I focus strongly on layout, typography, and color theory to support awareness initiatives. Currently, I am pursuing a Master of Design in Product Design at the School of Visual Arts, further developing my expertise and creative skills.

Throughout my career, I have worked with prominent companies such as 10xBeta, Procter & Gamble, and Hearst Inc., where I led packaging design, visual rebranding, digital strategy, and user-centric product improvements. I enjoy collaborating across teams to bring user insights and market trends into compelling visual identities and campaign materials, while maintaining production efficiency and brand standards.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Graphic, Creative Designer at 10xBeta

May 31, 2024 - August 7, 2025

Enhanced user experience by implementing intuitive designs based on user feedback and behavior analysis, aligning prototypes with digital and print media requirements. Formulated digital strategies aligning with business objectives to improve online engagement and supported asset creation for campaigns. Created engaging prototypes to visualize concepts for iterative improvements. Executed visual communication strategies conveying brand messages across platforms, incorporating Adobe Creative Suite and Canva. Developed brand identity materials strengthening market presence with design consistency across print and digital assets. Conducted design research uncovering user insights that informed product development and innovation in digital and print layouts.

Brand Designer at Procter & Gamble

June 30, 2023 - August 7, 2025

Led packaging and visual design for multiple FMCG brands from concept to production-ready artwork, ensuring adherence to brand standards and print specifications. Translated marketing goals and consumer insights into comprehensive design briefs. Collaborated with Design Directors, Marketing, R&D, and vendors to maintain visual consistency. Created 2D packaging, promotional materials, and digital assets using Adobe Creative Suite and digital content creation skills supporting engaging campaign visuals. Managed timelines, budgets, and production workflows to deliver high-quality aligned designs. Applied Chinese market insights to global brand systems, driving culturally relevant design solutions and ensuring consistency across media. Used Figma and Adobe Creative Suite effectively for templates and asset adaptations.

Creative & Graphic Designer at Hearst Inc.

August 31, 2022 - August 7, 2025

Designed over 200 daily layouts for print and digital platforms including ELLE and Harpers Bazaar, enhancing reader engagement by 25% via strategic visual hierarchy and layout adaptations. Produced more than 50 dynamic GIFs and videos using After Effects and Premiere Pro for social campaigns, increasing interaction rates by 40% across digital channels. Led visual rebranding of six monthly magazine covers, collaborating with editors to align designs with trends and brand guidelines. Streamlined design-to-publish workflow by creating custom InDesign templates, reducing production time by 30% and maintaining design consistency across media.