Rafael Paranagua

Worked as an SEO manager at an iGambling company based in Los Angeles, leading content teams, link building, developers, and other SEO-related areas for website optimization. Responsibilities included guiding teams, assisting with strategies, decision making, and implementations. Developed content strategies, audited technical SEO of websites, and created growth strategies to discover organic growth and conversion opportunities, aiming to increase registrations and FTDs. Duration: 1 year 9 months.

Handled SEO for digital media and news outlets including optimization for Google News, implementation of structured data (news schema), real-time publishing strategies, and performance enhancements to manage high traffic volumes. Focused on maximizing visibility in top stories and news search results. Worked on technical SEO audits using Screaming Frog and Botify, identifying issues and generating solution reports, and collaborating with developers on SEO projects. Created content strategies, assisted editorial teams, and developed automated dashboards.

Started a local SEO project from scratch, handling all technical SEO work including schema markup, internal linking, sitemaps, titles, descriptions, canonicals, alt text, Web Vitals, and Google My Business profile creation. Developed content strategies with freelance writers and built backlinks. Achieved main keyword rankings within six months, maintaining high SERP positions for local keywords. Project completed as optimizations were successfully established.