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I am an SEO professional with over 13 years of experience covering all facets of search engine optimization, driving organic growth for businesses across various industries. I combine technical and creative skill sets to develop integrated SEO strategies that increase organic visibility and deliver measurable results. I stay up-to-date with the latest tools and search trends to apply innovative and effective approaches. I am fully open to starting work immediately. My expertise spans technical SEO, content SEO, local SEO, iGaming SEO, e-commerce SEO, and generative engine optimization. I have led cross-functional teams and worked with some of the largest news portals in Brazil, optimizing websites for organic growth and conversions with a strong focus on data-driven decision making and collaboration with developers and content teams.…I am an SEO professional with over 13 years of experience covering all facets of search engine optimization, driving organic growth for businesses across various industries. I combine technical and creative skill sets to develop integrated SEO strategies that increase organic visibility and deliver measurable results. I stay up-to-date with the latest tools and search trends to apply innovative and effective approaches. I am fully open to starting work immediately. My expertise spans technical SEO, content SEO, local SEO, iGaming SEO, e-commerce SEO, and generative engine optimization. I have led cross-functional teams and worked with some of the largest news portals in Brazil, optimizing websites for organic growth and conversions with a strong focus on data-driven decision making and collaboration with developers and content teams.

Rafael Paranagua

SEO Expert, Content Strategist, Digital Marketer, +1

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I am an SEO professional with over 13 years of experience covering all facets of search engine optimization, driving organic growth for businesses across various industries. I combine technical and creative skill sets to develop integrated SEO strategies that increase organic visibility and deliver measurable results. I stay up-to-date with the latest tools and search trends to apply innovative and effective approaches. I am fully open to starting work immediately. My expertise spans technical SEO, content SEO, local SEO, iGaming SEO, e-commerce SEO, and generative engine optimization. I have led cross-functional teams and worked with some of the largest news portals in Brazil, optimizing websites for organic growth and conversions with a strong focus on data-driven decision making and collaboration with developers and content teams.…I am an SEO professional with over 13 years of experience covering all facets of search engine optimization, driving organic growth for businesses across various industries. I combine technical and creative skill sets to develop integrated SEO strategies that increase organic visibility and deliver measurable results. I stay up-to-date with the latest tools and search trends to apply innovative and effective approaches. I am fully open to starting work immediately. My expertise spans technical SEO, content SEO, local SEO, iGaming SEO, e-commerce SEO, and generative engine optimization. I have led cross-functional teams and worked with some of the largest news portals in Brazil, optimizing websites for organic growth and conversions with a strong focus on data-driven decision making and collaboration with developers and content teams.

Available to hire

I am an SEO professional with over 13 years of experience covering all facets of search engine optimization, driving organic growth for businesses across various industries. I combine technical and creative skill sets to develop integrated SEO strategies that increase organic visibility and deliver measurable results. I stay up-to-date with the latest tools and search trends to apply innovative and effective approaches. I am fully open to starting work immediately.

My expertise spans technical SEO, content SEO, local SEO, iGaming SEO, e-commerce SEO, and generative engine optimization. I have led cross-functional teams and worked with some of the largest news portals in Brazil, optimizing websites for organic growth and conversions with a strong focus on data-driven decision making and collaboration with developers and content teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Portuguese

Fluent

Work Experience

SEO Manager at Spike Up

July 1, 2025 - August 7, 2025

Worked as an SEO manager at an iGambling company based in Los Angeles, leading content teams, link building, developers, and other SEO-related areas for website optimization. Responsibilities included guiding teams, assisting with strategies, decision making, and implementations. Developed content strategies, audited technical SEO of websites, and created growth strategies to discover organic growth and conversion opportunities, aiming to increase registrations and FTDs. Duration: 1 year 9 months.

SEO Analyst at UOL - Universo Online

June 1, 2025 - August 7, 2025

Handled SEO for digital media and news outlets including optimization for Google News, implementation of structured data (news schema), real-time publishing strategies, and performance enhancements to manage high traffic volumes. Focused on maximizing visibility in top stories and news search results. Worked on technical SEO audits using Screaming Frog and Botify, identifying issues and generating solution reports, and collaborating with developers on SEO projects. Created content strategies, assisted editorial teams, and developed automated dashboards.

SEO Consultant - Freelancer at Millhawk Design & Construction

September 1, 2023 - August 7, 2025

Hired as a freelancer by a small architecture and design company to provide local SEO services in the Framingham, MA area. Built Google My Business optimization, local page development, citations, and link building from scratch. Achieved local visibility quickly for the main business keywords and provided team training. After the consulting period, the company took over the project independently and remains ranked for top local keywords.

Local SEO Expert - Freelancer at Realize Sorrisos

December 1, 2024 - August 7, 2025

Started a local SEO project from scratch, handling all technical SEO work including schema markup, internal linking, sitemaps, titles, descriptions, canonicals, alt text, Web Vitals, and Google My Business profile creation. Developed content strategies with freelance writers and built backlinks. Achieved main keyword rankings within six months, maintaining high SERP positions for local keywords. Project completed as optimizations were successfully established.

Local SEO Expert - Freelancer at Franca Services

October 1, 2023 - August 7, 2025

Worked in the local contractors sector in Massachusetts focusing on local SEO rankings and optimizing Google My Business to attract customers. Conducted data analysis, strategic decision making, extensive content creation, link-building strategies, and technical SEO.

SEO Analyst at Netlinks - SEO Agency

April 1, 2022 - August 7, 2025

Managed more than 6 websites across various niches in Portuguese and English, handling comprehensive SEO strategies including on-page, off-page, and technical SEO implementation. Led and coordinated teams of content writers, link building specialists, and content analysts. Conducted client meetings presenting dashboards and reports, analyzing performance metrics and providing strategic SEO recommendations.