I am an innovative and results-driven Lead UI/UX Designer and Frontend Developer with over 6 years of experience crafting modern, user-centric web and mobile experiences. My expertise spans end-to-end design processes—from research, wireframing, and prototyping to high-fidelity design—combined with hands-on development using React.js, Next.js, and CSS frameworks like Tailwind CSS and Material UI. I thrive in leading design systems, mentoring teams, and collaborating with cross-functional stakeholders to create scalable, high-performance, and accessible digital products. Throughout my career, I have led UI/UX strategy and development, optimized frontend performance, and championed accessibility standards to enhance user satisfaction. I am passionate about integrating seamless API-driven components and applying thoughtful user research and usability testing results to drive impactful design decisions. I look forward to continuing to create intuitive and delightful digital experiences while fostering team growth and innovation.

Asma Wafa

I am an innovative and results-driven Lead UI/UX Designer and Frontend Developer with over 6 years of experience crafting modern, user-centric web and mobile experiences. My expertise spans end-to-end design processes—from research, wireframing, and prototyping to high-fidelity design—combined with hands-on development using React.js, Next.js, and CSS frameworks like Tailwind CSS and Material UI. I thrive in leading design systems, mentoring teams, and collaborating with cross-functional stakeholders to create scalable, high-performance, and accessible digital products. Throughout my career, I have led UI/UX strategy and development, optimized frontend performance, and championed accessibility standards to enhance user satisfaction. I am passionate about integrating seamless API-driven components and applying thoughtful user research and usability testing results to drive impactful design decisions. I look forward to continuing to create intuitive and delightful digital experiences while fostering team growth and innovation.

Available to hire

I am an innovative and results-driven Lead UI/UX Designer and Frontend Developer with over 6 years of experience crafting modern, user-centric web and mobile experiences. My expertise spans end-to-end design processes—from research, wireframing, and prototyping to high-fidelity design—combined with hands-on development using React.js, Next.js, and CSS frameworks like Tailwind CSS and Material UI. I thrive in leading design systems, mentoring teams, and collaborating with cross-functional stakeholders to create scalable, high-performance, and accessible digital products.

Throughout my career, I have led UI/UX strategy and development, optimized frontend performance, and championed accessibility standards to enhance user satisfaction. I am passionate about integrating seamless API-driven components and applying thoughtful user research and usability testing results to drive impactful design decisions. I look forward to continuing to create intuitive and delightful digital experiences while fostering team growth and innovation.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
See more

Work Experience

Lead UI/UX Designer & Frontend Developer at Nova Farms
January 1, 2023 - Present
Led UI/UX strategy and development while managing a team to ensure pixel-perfect execution. Built component-driven architecture using React.js, Next.js, TypeScript, and Material UI, boosting UI reusability by 40%. Defined and maintained a scalable design system and conducted user research to improve customer satisfaction by 28%. Integrated API-driven UI components via REST and GraphQL with emphasis on performance optimizations such as SSR and code splitting, reducing page load by 35%. Championed WCAG accessibility standards and collaborated with stakeholders to align business requirements with design roadmaps. Mentored junior team members and conducted code reviews and knowledge-sharing sessions.
Senior UI/UX Designer & Developer at Versana
January 1, 2023 - August 7, 2025
Designed and implemented data-heavy dashboards featuring React, Tailwind CSS, and D3.js for visualization. Owned entire design lifecycle from wireframing to responsive front-end development using Figma and React. Enhanced frontend performance through lazy-loading, memoization, and tree-shaking, reducing bundle size by 20%. Integrated unit testing frameworks for component reliability. Developed reusable UI libraries and collaborated with backend teams on API contracts, integrating GraphQL queries. Conducted A/B testing and heatmap analysis to optimize conversion funnels and reduce bounce rates.
UI/UX Designer & Frontend Developer at Outliant
January 1, 2021 - August 7, 2025
Designed landing pages and product UIs using HTML5, CSS3, SCSS, and Vue.js, enhancing mobile responsiveness and SEO rankings. Translated design mockups from Adobe XD and Figma into pixel-perfect interactive UIs. Created interactive animations and micro-interactions using GSAP and Framer Motion. Integrated RESTful APIs and managed state with Vuex for complex workflows. Improved page speed through asset optimization, critical CSS, and caching. Collaborated with marketing on user journeys, brand guidelines, and landing page optimization for increased lead conversions.
UI/UX Designer at Perplexity AI
January 1, 2020 - August 7, 2025
Designed voice assistant dashboards and conversational interfaces focused on intuitive user flows. Developed React-based web dashboards with custom UI components using SCSS. Performed UX audits and user interviews to optimize voice command workflows. Collaborated on interaction design, iconography, and information architecture. Created interactive prototypes in Adobe XD and InVision to improve communication with stakeholders and engineers. Modularized components enhancing cross-browser compatibility.
Lead UI/UX Designer & Frontend Developer at Nova Farms
January 1, 2023 - Present
Lead UI/UX strategy and development managing a team of designers and developers to deliver pixel-perfect designs. Built a component-driven architecture with React.js, Next.js, TypeScript, and Material UI, boosting UI reusability by 40%. Defined and maintained a scalable design system incorporating design tokens, typography scales, and grid systems. Conducted user research, journey mapping, and usability testing to improve customer satisfaction by 28%. Integrated API-driven UI components using REST and GraphQL. Implemented performance optimizations including SSR, code splitting, and image optimization, reducing page load by 35%. Championed WCAG-compliant accessibility standards with ARIA roles. Collaborated with product managers to translate business requirements into design roadmaps. Led code reviews, mentorship, and workshops for junior staff.
Senior UI/UX Designer & Developer at Versana
January 1, 2023 - August 7, 2025
Designed and implemented data-heavy dashboards using React, Tailwind CSS, and D3.js for data visualization. Owned the complete design cycle from wireframing and prototyping to high-fidelity design and responsive front-end development. Enhanced frontend performance through lazy-loading, memoization, and tree-shaking resulting in 20% bundle size reduction. Integrated unit testing with Jest and React Testing Library to uphold component reliability. Developed custom hooks and reusable UI libraries to standardize design. Collaborated with backend teams on API contracts for GraphQL integration. Conducted A/B testing and heatmap analysis to optimize conversion funnels and reduce bounce rates.
UI/UX Designer & Frontend Developer at Outliant
January 1, 2021 - August 7, 2025
Designed landing pages and product UIs with HTML5, CSS3, SCSS, and Vue.js, enhancing mobile responsiveness and SEO ranking. Converted design mockups from Adobe XD and Figma into pixel-perfect interactive interfaces. Created interactive animations and micro-interactions using GSAP and Framer Motion to boost engagement. Integrated RESTful APIs and implemented state management with Vuex for complex workflows. Improved page speed via asset optimization, critical CSS, and browser caching. Collaborated with marketing to map user journeys, maintain brand guidelines, and optimize landing pages for better lead conversions.
UI/UX Designer at Perplexity AI
January 1, 2020 - August 7, 2025
Designed voice assistant dashboards and conversational interfaces focusing on intuitive user flows. Developed React-based web dashboards with custom UI components using SCSS. Conducted UX audits and user interviews to optimize voice command workflows. Collaborated with product teams on interaction design, iconography, and information architecture. Created interactive prototypes using Adobe XD and InVision to improve communication with stakeholders and engineers. Enhanced the front-end codebase by modularizing components and ensuring cross-browser compatibility.
Lead UI/UX Designer & Frontend Developer at Nova Farms
January 1, 2023 - Present
Led UI/UX strategy and development, managing a team of designers and developers to deliver pixel-perfect designs. Built a component-driven architecture using React.js, Next.js, TypeScript, and Material UI increasing UI reusability by 40%. Defined and maintained scalable design systems and conducted user research and usability testing, improving customer satisfaction by 28%. Integrated REST and GraphQL APIs for seamless UI communication and implemented performance optimizations such as SSR and code splitting reducing page load by 35%. Championed accessibility standards (WCAG) and worked closely with stakeholders to translate business requirements into design roadmaps. Provided mentorship and conducted code reviews and workshops.
Senior UI/UX Designer & Developer at Versana
January 1, 2023 - August 7, 2025
Designed and developed data-heavy dashboards using React, Tailwind CSS, and D3.js. Managed end-to-end design cycles including wireframing, prototyping, high-fidelity design, and responsive frontend development. Enhanced frontend performance via lazy loading, memoization, and tree shaking, decreasing bundle size by 20%. Integrated unit testing frameworks (Jest, React Testing Library) to ensure reliability and maintainability. Created custom hooks and reusable UI libraries, collaborated with backend teams on API contracts, and utilized A/B testing and heatmap analysis to optimize conversion funnels.
UI/UX Designer & Frontend Developer at Outliant
January 1, 2021 - August 7, 2025
Designed landing pages and product UIs using HTML5, CSS3, SCSS, and Vue.js, improving mobile responsiveness and SEO ranking. Translated design mockups from Adobe XD and Figma into pixel-perfect interactive interfaces. Developed interactive animations and micro-interactions with GSAP and Framer Motion. Integrated RESTful APIs and managed complex UI workflows using Vuex. Enhanced page speed through asset optimization, critical CSS implementation, and browser caching. Collaborated with marketing teams on user journey mapping, brand standards, and landing page optimizations to increase lead conversions.
UI/UX Designer at Perplexity AI
January 1, 2020 - August 7, 2025
Designed voice assistant dashboards and conversational interfaces with a focus on intuitive user flows. Developed React-based web dashboards and customized UI components using SCSS. Conducted UX audits and user interviews to optimize voice command workflows. Collaborated with product teams on interaction design, iconography, and information architecture. Created interactive prototypes with Adobe XD and InVision to improve collaboration with stakeholders and engineers. Enhanced frontend codebase by modularizing components and ensuring cross-browser compatibility.

Education

Bachelors of Computer Science at University of Maryland
January 11, 2030 - August 7, 2025
Associates of Arts, Computer Science at Montgomery College
January 11, 2030 - August 7, 2025
Bachelor's of Computer Science at University of Maryland
January 11, 2030 - August 7, 2025
Associate of Arts, Computer Science at Montgomery College
January 11, 2030 - August 7, 2025
Bachelor of Computer Science at University of Maryland
January 11, 2030 - August 7, 2025
Associates of Arts, Computer Science at Montgomery College
January 11, 2030 - August 7, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Agriculture & Mining, Professional Services, Media & Entertainment, Healthcare