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I am a business and marketing professional with over 2 years of experience specializing in content strategy, digital marketing, and performance analysis. My background includes SEO, newsletter writing, and managing B2B/B2C campaigns, with a strong passion for crafting web content, managing editorial calendars, and boosting content performance through data-driven insights. I am deeply passionate about food culture and enjoy creating meaningful consumer narratives. Currently, I am pursuing an MSc in Luxury Marketing at NEOMA Business School in Paris while also serving as a Brand Lead and NEOMA Ambassador, contributing to outreach and community storytelling initiatives. My career to date involves working in both India and France with PwC and Ernst & Young, focusing on digital transformation, content creation, and strategic marketing campaigns that improve brand visibility and customer engagement.…I am a business and marketing professional with over 2 years of experience specializing in content strategy, digital marketing, and performance analysis. My background includes SEO, newsletter writing, and managing B2B/B2C campaigns, with a strong passion for crafting web content, managing editorial calendars, and boosting content performance through data-driven insights. I am deeply passionate about food culture and enjoy creating meaningful consumer narratives. Currently, I am pursuing an MSc in Luxury Marketing at NEOMA Business School in Paris while also serving as a Brand Lead and NEOMA Ambassador, contributing to outreach and community storytelling initiatives. My career to date involves working in both India and France with PwC and Ernst & Young, focusing on digital transformation, content creation, and strategic marketing campaigns that improve brand visibility and customer engagement.

Samanyuth Apar

Content Producer, SEO Expert, Copywriter, +2

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I am a business and marketing professional with over 2 years of experience specializing in content strategy, digital marketing, and performance analysis. My background includes SEO, newsletter writing, and managing B2B/B2C campaigns, with a strong passion for crafting web content, managing editorial calendars, and boosting content performance through data-driven insights. I am deeply passionate about food culture and enjoy creating meaningful consumer narratives. Currently, I am pursuing an MSc in Luxury Marketing at NEOMA Business School in Paris while also serving as a Brand Lead and NEOMA Ambassador, contributing to outreach and community storytelling initiatives. My career to date involves working in both India and France with PwC and Ernst & Young, focusing on digital transformation, content creation, and strategic marketing campaigns that improve brand visibility and customer engagement.…I am a business and marketing professional with over 2 years of experience specializing in content strategy, digital marketing, and performance analysis. My background includes SEO, newsletter writing, and managing B2B/B2C campaigns, with a strong passion for crafting web content, managing editorial calendars, and boosting content performance through data-driven insights. I am deeply passionate about food culture and enjoy creating meaningful consumer narratives. Currently, I am pursuing an MSc in Luxury Marketing at NEOMA Business School in Paris while also serving as a Brand Lead and NEOMA Ambassador, contributing to outreach and community storytelling initiatives. My career to date involves working in both India and France with PwC and Ernst & Young, focusing on digital transformation, content creation, and strategic marketing campaigns that improve brand visibility and customer engagement.

Available to hire

I am a business and marketing professional with over 2 years of experience specializing in content strategy, digital marketing, and performance analysis. My background includes SEO, newsletter writing, and managing B2B/B2C campaigns, with a strong passion for crafting web content, managing editorial calendars, and boosting content performance through data-driven insights. I am deeply passionate about food culture and enjoy creating meaningful consumer narratives.

Currently, I am pursuing an MSc in Luxury Marketing at NEOMA Business School in Paris while also serving as a Brand Lead and NEOMA Ambassador, contributing to outreach and community storytelling initiatives. My career to date involves working in both India and France with PwC and Ernst & Young, focusing on digital transformation, content creation, and strategic marketing campaigns that improve brand visibility and customer engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Intermediate

Work Experience

NEOMA Ambassador (Student Brand Representative) at Neoma Business School

October 1, 2024 - Present

Wrote event summaries, email copy, and social content targeting prospective students for the Luxury Marketing program. Contributed to outreach strategies and community storytelling initiatives.

Brand Lead at House of Mor

November 1, 2023 - December 30, 2024

Co-led content and SEO strategy for the brand’s e-commerce launch on Shopify, including product page optimization and blog content creation. Designed and wrote web copy, press releases, and tailored emails for a premium audience. Executed 7+ pop-up activations in 3 countries, enhancing brand visibility and increasing sales inquiries by 20%. Implemented back-end inventory and media process improvements to streamline campaign execution.

Digital Transformation Specialist at PwC

July 1, 2022 - August 30, 2024

Led SEO initiatives for PwC's internal blog and microsite content, managing metadata, keyword alignment, and optimization. Designed and executed ad campaigns on LinkedIn and Google Ads, increasing click-through rates by 18% through improved copy and audience segmentation. Developed over 50 client-facing digital documents, including newsletters, email flows, and brochures aimed at CXO audiences. Collaborated with design and content teams to ensure messaging clarity and brand alignment across platforms.

Strategy Assistant at Ernst & Young

January 3, 2022 - June 30, 2022

Supported strategic research for FMCG and retail clients, focusing on consumer behavior and market trends. Delivered content and reports aligned with investor-style presentations for internal stakeholders.