I am a creative direction and design expert with over a decade of hands-on experience leading creative teams and managing projects. I have a strong track record of building high-trust relationships with clients and collaborators through a fun and compassionate approach. I specialize in creative concept development, visual branding, account management, and music curation and clearance. Currently, I am expanding my career into music supervision, actively working on an independent documentary project. Throughout my career, I have collaborated with diverse clients and agencies, executing creative and marketing campaigns that amplify brand presence and deliver compelling visual stories. I bring passion for design and a multidisciplinary skill set, eager to contribute creatively and lead teams while continuing to develop my expertise in music supervision.…

Joy Castiglione

I am a creative direction and design expert with over a decade of hands-on experience leading creative teams and managing projects. I have a strong track record of building high-trust relationships with clients and collaborators through a fun and compassionate approach. I specialize in creative concept development, visual branding, account management, and music curation and clearance. Currently, I am expanding my career into music supervision, actively working on an independent documentary project. Throughout my career, I have collaborated with diverse clients and agencies, executing creative and marketing campaigns that amplify brand presence and deliver compelling visual stories. I bring passion for design and a multidisciplinary skill set, eager to contribute creatively and lead teams while continuing to develop my expertise in music supervision.…

Available to hire

I am a creative direction and design expert with over a decade of hands-on experience leading creative teams and managing projects. I have a strong track record of building high-trust relationships with clients and collaborators through a fun and compassionate approach. I specialize in creative concept development, visual branding, account management, and music curation and clearance. Currently, I am expanding my career into music supervision, actively working on an independent documentary project.

Throughout my career, I have collaborated with diverse clients and agencies, executing creative and marketing campaigns that amplify brand presence and deliver compelling visual stories. I bring passion for design and a multidisciplinary skill set, eager to contribute creatively and lead teams while continuing to develop my expertise in music supervision.

See more

Language

English
Fluent
Japanese
Beginner

Work Experience

Creative Services Manager at Lightboard Agency
February 1, 2025 - Present
As Creative Services Manager at Lightboard Agency, I act as one part account director and one part art director, serving as the main contact for customers and managing a team of designers and specialists. I oversee project briefs, budgets, and staff resources to deliver quality, effective design and creative project management for B2B marketing teams.
Integrated Designer, IHOP North America Team at Oliver Agency
December 31, 2024 - August 7, 2025
Collaborated with the IHOP North America team to develop design concepts and art direction for multiple platforms including website, mobile, print, restaurant menus, experiential activations, and marketing campaigns. Key achievements include the 2024 October Pancake promotions, creation of the new House Faves logo, and redesign of the IHOP Kids’ Menu with a new mascot character.
Senior Creative Director, Global Marketing + Communications at Catalyst Inc.
February 29, 2024 - August 7, 2025
Led end-to-end planning and execution of visual and creative concepts, maintaining brand integrity for Catalyst and its sub-brands. Successfully launched the Frontline Employees Initiative (FEI) and led creative direction on multiple campaigns including marketing video series and high-profile events attended by notable personalities.
Head of Creative at Propeller
December 31, 2022 - August 7, 2025
Led creative direction and execution for a management consulting firm, managing over 300 projects annually. Refreshed the brand and marketing ecosystem, built and mentored a multi-person creative team, collaborated with senior leadership on communications, and maintained strong client relationships and marketing campaigns generating significant revenue growth.
Brand Visuals + Special Projects Coordinator at Smith Teamaker
May 31, 2014 - August 7, 2025
First in-house designer tasked with growing brand recognition through strategic partnerships, organic social media marketing, packaging design, and promotional event coordination. Pioneered successful collaboration campaigns and streamlined label creation processes.
Lead Designer + Associate Art Director at Watson Creative
August 31, 2015 - August 7, 2025
Led design and art direction delivering creative concepts and hands-on execution for clients across various industries including healthcare, SaaS, CPG, sports, and retail. Produced a diverse range of collateral including brand strategies, packaging, web design, animations, and branded video content.
Freelance Music Supervisor / Designer / Creative Director at Self-Employed
December 31, 2008 - Present
Independent creative professional delivering visual branding, packaging, digital assets, and music supervision for clients including Adobe, Xbox One, Reebok, and others. Currently working as music supervisor on the documentary DRAGATHON: Meeting Hate with Joy.

Education

BFA, Communication Design at Pacific Northwest College of Art
August 17, 2009 - May 17, 2013

Qualifications

Certified Scrum Master
January 1, 2019 - December 31, 2025
Graphic Design for Film + Television
December 1, 2023 - December 30, 2024
Taught by Gina Alessi
Mastering Music Supervision
November 3, 2024 - January 5, 2025
Taught by Brienne Rose
Music Supervision Mentorship
July 19, 2023 - September 6, 2025
Mentored by Jennifer Pyken

Industry Experience

Media & Entertainment, Non-Profit Organization, Professional Services, Consumer Goods, Software & Internet, Energy & Utilities, Gaming, Retail
    paper IHOP North America

    Worked collaboratively with the IHOP North America team to concept, art direct, and execute designs for website, mobile, banners, print, on-site POP, restaurant menus, experiential activations, marketing campaigns, OOH advertisements, storyboarding commercials for TV and streaming services, photoshoot concepting and planning, and designs for licensed apparel graphics.

    Achievements

    • Concept, art direction, and design execution for the 2024 October Pancake of the Month and Halloween Scary Face Pancake promotions, which ran October 2024
    • Created the new House Faves logo that will replace IHOPPY Hour and Weekday/Everyday Value branding in Q4 2024
    • Redesigned the IHOP Kids’ Menu to reflect their new Kids LiveWell® menu program as well as illustrated a new mascot character

    IHOP Scary Face Pancake 2024 Key Art

    IHOP Scary Face Pancake 2024 Key Art

    IHOP October Pancake of the Month 2024 Key Art