I'm SwapnaK, a motivated and detail-oriented digital marketing professional with hands-on experience supporting social media, SEO, and email campaigns. I’m adept at using marketing tools to drive engagement and support campaign goals, and I bring a foundational understanding of budgeting and cost analysis in marketing efforts. I’m eager to grow in a fast-paced digital marketing environment and contribute to measurable success. I enjoy collaborating with cross-functional teams to deliver tailored campaigns, optimize content, and improve overall performance. I’m committed to continuous learning and applying data-driven insights to achieve business outcomes.

SwapnaK

I'm SwapnaK, a motivated and detail-oriented digital marketing professional with hands-on experience supporting social media, SEO, and email campaigns. I’m adept at using marketing tools to drive engagement and support campaign goals, and I bring a foundational understanding of budgeting and cost analysis in marketing efforts. I’m eager to grow in a fast-paced digital marketing environment and contribute to measurable success. I enjoy collaborating with cross-functional teams to deliver tailored campaigns, optimize content, and improve overall performance. I’m committed to continuous learning and applying data-driven insights to achieve business outcomes.

Available to hire

I’m SwapnaK, a motivated and detail-oriented digital marketing professional with hands-on experience supporting social media, SEO, and email campaigns. I’m adept at using marketing tools to drive engagement and support campaign goals, and I bring a foundational understanding of budgeting and cost analysis in marketing efforts. I’m eager to grow in a fast-paced digital marketing environment and contribute to measurable success.

I enjoy collaborating with cross-functional teams to deliver tailored campaigns, optimize content, and improve overall performance. I’m committed to continuous learning and applying data-driven insights to achieve business outcomes.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Tamil
Fluent
English
Fluent

Work Experience

Business Development Executive at Paysharp Private Limited
November 1, 2023 - Present
Led client acquisition initiatives, achieving a 25% increase in company revenue over two years. Developed strategies to expand market share by targeting new industries, growing the client base by 10%. Managed relationships with key decision-makers to ensure client satisfaction and repeat business. Collaborated with marketing, product, and sales teams to create customized proposals and pitch presentations. Negotiated and closed high-value contracts contributing directly to a 10% increase in annual sales targets. Managed sales pipelines and monthly forecasts and ensured compliance with KYC and AML requirements during client onboarding and partnership negotiations.
Digital Marketing Intern / Marketing Support at Tamil Brands Pvt Limited
September 30, 2020 - August 7, 2025
Assisted a local startup with social media setup, email campaign creation, and basic analytics to improve engagement by 25% over three months. Supported keyword research and content optimization resulting in a 15% increase in organic traffic. Tracked and categorized marketing expenses using Excel with basic accounting principles. Managed client social media accounts and created marketing reports using Google Analytics and Excel. Coordinated logistics, order fulfillment, and supplier payments while collaborating with design and content teams to schedule and post content.
E-Commerce Remote Associate at CloudBinc Technologies
January 31, 2017 - August 7, 2025
Monitored and analyzed website traffic revenue generation. Increased conversion rates and traffic through internet marketing promotions and website updates. Led channel promotion initiatives coordinating sales, marketing, and distribution efforts. Provided web chat support and managed data uploading and price comparison across websites.
Contributor Payments (Purchase to Pay) Process Associate at Steria India Ltd
September 30, 2012 - August 7, 2025
Managed fee transactions for recurring program broadcasts on client networks. Handled contributor and client concerns related to recurring programs. Processed manual invoices and oversaw daily workflow ensuring SLA compliance.
Process Associate at TCS E-SERVE International LTD
April 30, 2011 - August 7, 2025
Maintained adherence to SLAs in the non-PO invoice approval process. Processed urgent requests and collaborated with approvers to expedite approvals in Oracle system. Integrated vendor invoices into workflow tool, resolved invoice rejections, and handled client and supplier inquiries following SLA deadlines.
Business Development Executive at Paysharp Private Limited
November 1, 2023 - Present
Spearheaded the acquisition of new clients, resulting in a 25% increase in company revenue over a two-year period. Developed and executed strategies to expand market share by targeting new industries, resulting in a 10% increase in client base. Cultivated and managed relationships with key decision-makers to ensure client satisfaction and repeat business. Collaborated cross-functionally with marketing, product, and sales teams to create tailored proposals and pitch presentations. Negotiated and closed high-value contracts, contributing to a 10% increase in annual sales targets. Led contract negotiations, managed sales pipelines, and delivered monthly sales forecasts to senior management. Coordinated onboarding processes by managing KYC verification and ensuring compliance with regulatory requirements.
at Tamil Brands Pvt Limited
September 30, 2020 - August 7, 2025
Helped a local startup with social media setup, email campaign creation, and basic analytics tracking. Managed client social media accounts leading to a 25% increase in engagement over three months. Supported keyword research and content optimization, contributing to a 15% lift in organic traffic. Created marketing reports using Google Analytics and Excel, including budget tracking. Managed company accounts such as profit and loss and processed supplier payments. Supported logistics operations and order fulfilment. Performed image processing using Adobe Photoshop and collaborated with design, copy, and content teams to schedule and post content using tools like Buffer and Canva.
E-Commerce at CloudBinc Technologies
January 31, 2017 - August 7, 2025
Monitored and analyzed website traffic and revenue generation. Increased conversion rate and traffic through internet marketing and promotions. Marketed new products with regular website updates. Led channel promotion initiatives in coordination with sales, marketing, and distribution departments. Provided web chat support and conducted data uploading and price comparison from various websites.
Contributor payments (Purchase to Pay) Process Associate at Steria India Ltd
September 30, 2012 - August 7, 2025
Managed fee transactions for recurring program broadcasts on client networks. Resolved concerns from contributors and clients regarding recurring programs. Processed manual invoices across various queues and oversaw daily inflow while ensuring compliance with SLA.
Process Associate at TCS E-SERVE International LTD
April 30, 2011 - August 7, 2025
Ensured day-to-day adherence to SLAs in the non-PO invoice approval process. Processed urgent requests in Oracle system with email approvals. Collaborated with approvers to expedite pending approvals. Acquired vendor invoices and integrated into workflow tools. Resolved invoice rejections and handled client and supplier inquiries with strict SLA compliance.
Business Development Executive at Paysharp Private Limited
November 1, 2023 - Present
Led new client acquisitions, resulting in a 25% increase in company revenue over two years. Expanded market share by targeting new industries (10% growth in client base). Built and managed relationships with key decision-makers, collaborated with cross-functional teams to create tailored proposals and pitch presentations, negotiated high-value contracts, delivered monthly sales forecasts, and ensured regulatory KYC/AML compliance during onboarding.
Social Media Manager at Tamil Brands Pvt Limited
September 1, 2020 - October 14, 2025
Helped set up social media, created email campaigns, and tracked basic analytics. Tracked marketing expenses in Excel, supported social media engagement (25% lift in three months), aided keyword research and content optimization (15% lift in organic traffic), produced GA/Excel-based marketing reports with budget tracking, managed P&L and supplier payments, fulfilled e-commerce orders, aided logistics, and prepared visuals using Photoshop; scheduled posts via Buffer and Canva.
Marketing / E-commerce Associate (Remote) at CloudBinc Technologies
January 31, 2017 - October 14, 2025
Monitored and analyzed revenue from website traffic; increased conversions and traffic through internet marketing and promotions; marketed new products with regular website updates; led channel promotion initiatives across sales, marketing, and distribution for maximum impact; handled web chat support; data upload and price comparisons from various sites.
Process Associate at Steria India Ltd
September 1, 2012 - October 14, 2025
Processed contributor payments for recurring program broadcasts, handled inquiries, processed manual invoices, managed daily inflow and ensured SLA adherence.
Process Associate at TCS E-SERVE International LTD
April 1, 2011 - October 14, 2025
Ensured day-to-day SLA adherence in non-PO invoice approvals, processed urgent Oracle-based requests, collaborated with approvers to expedite pending approvals, acquired vendor invoices and integrated them into workflows, resolved invoice rejections and disputes while meeting deadlines.
Business Development Executive at Paysharp Private Limited
November 1, 2023 - Present
Spearheaded new client acquisitions, driving a 25% revenue uplift over two years. Developed market-expansion strategies across new industries, expanding the client base by 10%. Built relationships with key decision-makers, negotiated high-value contracts, and delivered monthly sales forecasts.
Marketing Intern at Tamil Brands Pvt Limited
September 1, 2020 - October 14, 2025
Supported social media setup, email campaigns, and basic analytics. Tracked marketing expenses in Excel, improved client social media engagement by 25%, supported keyword research and content optimization (15% lift in organic traffic). Produced marketing reports and budgeting summaries; assisted with profit/loss tracking and supplier payments.
E-commerce / Digital Marketing Specialist at CloudBinc Technologies
January 1, 2017 - October 14, 2025
Monitored and analyzed revenue from website traffic; increased conversions and traffic through online promotions. Led channel promotions in coordination with sales and distribution teams; supported web chat and price comparison tasks; collaborated with design and content teams to update the website.
Process Associate at Steria India Ltd
September 1, 2012 - October 14, 2025
Managed fee transactions for recurring program broadcasts; addressed contributor and client concerns; processed manual invoices; ensured SLA compliance and smooth daily inflow.
Process Associate at TCS E-SERVE International LTD
April 1, 2011 - October 14, 2025
Ensured day-to-day adherence to SLAs in non-PO invoice approvals; processed urgent Oracle requests; integrated vendor invoices; resolved invoice rejections and handled inquiries.

Education

B.Com at T.S. Narayanaswami College
January 1, 2008 - January 1, 2008
B.Com at T.S.Narayanaswami college
January 1, 2008 - August 7, 2025
Bachelor of Commerce (B.Com) at T.S. Narayanaswami College
January 1, 2008 - October 14, 2025
B.Com at T.S. Narayanaswami College
January 11, 2030 - January 1, 2008

Qualifications

Certified in Digital Marketing by ACTE Technologies, Chennai
January 11, 2030 - August 7, 2025
Certified in Digital Marketing by ACTE Technologies, Chennai
January 11, 2030 - August 7, 2025
Certified in Digital Marketing
January 11, 2030 - October 14, 2025
Certified in Digital Marketing
January 11, 2030 - October 14, 2025

Industry Experience

Retail, Financial Services, Software & Internet, Wholesale & Distribution, Transportation & Logistics, Professional Services, Media & Entertainment