Available to hire
I am a passionate and experienced marketing professional with a strong background in creative and digital marketing, specializing in strategy, campaign execution, and brand development across diverse industries. With experience working internationally in countries including El Salvador, Portugal, Spain, Germany, and the United States, I thrive on delivering creative solutions and leading teams to achieve impactful marketing results.
Over the years, I have honed my skills in research-driven marketing, design, and communication strategy, which allows me to creatively solve marketing challenges and help brands grow. I am fluent in English and Spanish with beginner proficiency in French and Portuguese, and I continually seek to expand my expertise through certifications and hands-on projects in various sectors.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Spanish; Castilian
Fluent
French
Beginner
Portuguese
Beginner
Work Experience
Creative & Digital Marketing Director at Grupo Lorena
October 1, 2022 - PresentStrategize and execute communication and marketing campaigns for 7 brands in the Hospitality and food industry. Lead campaign communication strategy, message, visual direction, design, and execution. Conduct qualitative and quantitative research to understand consumer behavior and taste preferences for product development and communication optimization. Manage and develop a team of 6 creatives, overseeing digital and print campaigns, public relations events, and brand guideline compliance. Conduct industry research for brand tracking and marketing strategy development.
Research and Communication Strategy Consultant at L’Oreal Vichy Germany/Austria
August 1, 2022 - August 7, 2025Conducted qualitative and quantitative research on consumer behavior and product perception. Analyzed data to develop an optimized digital communication plan including visuals, mockups, and storyboards for new campaign proposals.
Senior Designer at American Public Education, Inc
October 1, 2020 - August 7, 2025Conceptualized advertising campaigns targeting Hispanic consumers, achieving a 40% increase in applicants. Collaborated on redesigning the online university program website, improving conversion rates by 102%, page views by 40%, and overall traffic by 25%.
Contract Junior Designer at National Geographic
September 1, 2018 - August 7, 2025Developed advertising campaigns and conference materials for the Professional Development Program that reached over 2.1 million teachers and educators globally in 2018.
Contract Junior Designer at University of Maryland Global Campus
July 1, 2018 - August 7, 2025Collaborated on rebranding and advertising campaigns to reinforce the university's position as the largest online university in America, contributing to a 10% growth in enrollments.
Creative & Digital Marketing Director at Grupo Lorena
October 1, 2022 - PresentLead communication and marketing strategies across 7 brands in hospitality and food sectors. Manage a team of 6 creatives to design and execute digital and print campaigns, public relations events, and ensure compliance with brand guidelines. Conduct qualitative and quantitative consumer research to inform product development and optimize marketing. Oversee industry research for brand tracking and new marketing strategies.
Research and Communication Strategy Consultant at L’Oreal Vichy Germany/Austria
August 1, 2022 - August 7, 2025Conducted qualitative and quantitative research to analyze consumer behavior and product perception. Developed an optimized digital communication plan including visuals, mockups, and storyboards for new campaign proposals.
Senior Designer at American Public Education, Inc
October 1, 2020 - August 7, 2025Conceptualized an advertising campaign targeting Hispanic consumers which resulted in a 40% increase in applicants. Collaborated on redesigning the online university program website, increasing conversion rates by 102%, page views by 40%, and overall traffic by 25%.
Contract Junior Designer at National Geographic
September 1, 2018 - August 7, 2025Created advertising and conference materials for Professional Development Program reaching over 2.1 million teachers worldwide in 2018.
Contract Junior Designer at University of Maryland Global Campus
July 1, 2018 - August 7, 2025Worked on rebranding and advertising campaigns which reinforced the university's position as the largest US online university, achieving a 10% growth in enrollments.
Creative & Digital Marketing Director at Grupo Lorena
October 1, 2022 - PresentLead the communication and marketing strategies for seven brands in the hospitality and food sectors, managing a creative team of six. Directed campaign messaging, visuals, and execution while ensuring brand guideline compliance. Conducted qualitative and quantitative consumer research to guide product development and marketing strategies. Organized public relations events and oversaw industry research to support brand tracking and innovation.
Research and Communication Strategy Consultant at L’Oreal Vichy Germany/Austria
August 1, 2022 - August 7, 2025Conducted qualitative and quantitative research on consumer behavior and product perception. Analyzed data to create an optimized digital communication plan alongside designing visuals, mockups, and storyboards for campaign proposals.
Senior Designer at American Public Education, Inc
October 1, 2020 - August 7, 2025Developed a targeted advertising campaign that increased Hispanic applicants by 40%. Collaborated on the redesign of an online university program website, resulting in a 102% rise in conversion rate, a 40% increase in page views, and a 25% growth in overall traffic.
Contract Junior Designer at National Geographic
September 1, 2018 - August 7, 2025Created advertising campaigns and conference materials for the Professional Development Program, reaching over 2.1 million teachers and educators globally in 2018.
Contract Junior Designer at University of Maryland Global Campus
July 1, 2018 - August 7, 2025Contributed to rebranding and advertising campaigns that enhanced the university’s position as the largest online university in the US, supporting a 10% growth in enrollments.
Education
Master's in International Management at NOVA School of Business & Economics CEMS
September 1, 2021 - June 1, 2022Master’s of Science in Marketing Management at Esade Business & Law School, Ramon Llull University
October 1, 2020 - October 1, 2021Bachelor of Arts in Advertising at Miami International University of Art & Design
March 1, 2014 - June 1, 2017Associates degree in Marketing at Johnson & Wales University
September 1, 2012 - March 1, 2014Master’s in International Management at NOVA School of Business & Economics CEMS
September 1, 2021 - June 1, 2022Master’s of Science in Marketing Management at Esade Business & Law School, Ramon Llull University
October 1, 2020 - October 1, 2021Bachelor of Arts in Advertising at Miami International University of Art & Design
March 1, 2014 - June 1, 2017Associates degree in Marketing at Johnson & Wales University
September 1, 2012 - March 1, 2014Master’s in International Management at NOVA School of Business & Economics CEMS
September 1, 2021 - June 1, 2022Master’s of Science in Marketing Management at Esade Business & Law School, Ramon Llull University
October 1, 2020 - October 1, 2021Bachelor of Arts in Advertising at Miami International University of Art & Design
March 1, 2014 - June 1, 2017Associates degree in Marketing at Johnson & Wales University
September 1, 2012 - March 1, 2014Qualifications
Google Analytics Certified
January 11, 2030 - August 7, 2025Google AdWords Certified (Measurements, Apps, Display, Search, Video, and Shopping)
January 11, 2030 - August 7, 2025Google Analytics Certified
January 11, 2030 - August 7, 2025Google AdWords Certified (Measurements, Apps, Display, Search, Video, Shopping)
January 11, 2030 - August 7, 2025Google Analytics Certified
January 11, 2030 - August 7, 2025Google AdWords Certified (Measurements, Apps, Display, Search, Video, Shopping)
January 11, 2030 - August 7, 2025Industry Experience
Travel & Hospitality, Consumer Goods, Education, Media & Entertainment, Professional Services
The Glow Up Clinic is an aesthetic medicine clinic based in San Salvador, dedicated to helping patients discover the best version of their skin. I developed the brand slogan “Find Your Glow” as a promise to guide each patient step by step toward achieving their dream skin.
For this project, I created the visual identity, defined the brand strategy, and developed the digital strategy for social media, working closely with the founder to ensure that the brand’s identity reflected her desired target market and vision. I developed a branding strategy that could convey the message of a solid and reputable brand for the high-end segment.
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