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I'm Alexis Durchon, an SEO and digital marketing specialist with 3+ years of experience boosting organic visibility for B2B and B2C brands. I excel at technical SEO, CMS management (AEM and WordPress), and coordinating multilingual content to scale global reach while ensuring accessibility and content quality. Analytical, customer-first, and highly organized, I thrive in collaborative settings, translating data into actionable improvements, training teams on SEO best practices, and shaping sustainable digital strategies.…I'm Alexis Durchon, an SEO and digital marketing specialist with 3+ years of experience boosting organic visibility for B2B and B2C brands. I excel at technical SEO, CMS management (AEM and WordPress), and coordinating multilingual content to scale global reach while ensuring accessibility and content quality. Analytical, customer-first, and highly organized, I thrive in collaborative settings, translating data into actionable improvements, training teams on SEO best practices, and shaping sustainable digital strategies.

Alexis Durchon

SEO Expert, Digital Marketer, Community Manager, +7

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I'm Alexis Durchon, an SEO and digital marketing specialist with 3+ years of experience boosting organic visibility for B2B and B2C brands. I excel at technical SEO, CMS management (AEM and WordPress), and coordinating multilingual content to scale global reach while ensuring accessibility and content quality. Analytical, customer-first, and highly organized, I thrive in collaborative settings, translating data into actionable improvements, training teams on SEO best practices, and shaping sustainable digital strategies.…I'm Alexis Durchon, an SEO and digital marketing specialist with 3+ years of experience boosting organic visibility for B2B and B2C brands. I excel at technical SEO, CMS management (AEM and WordPress), and coordinating multilingual content to scale global reach while ensuring accessibility and content quality. Analytical, customer-first, and highly organized, I thrive in collaborative settings, translating data into actionable improvements, training teams on SEO best practices, and shaping sustainable digital strategies.

Available to hire

I’m Alexis Durchon, an SEO and digital marketing specialist with 3+ years of experience boosting organic visibility for B2B and B2C brands. I excel at technical SEO, CMS management (AEM and WordPress), and coordinating multilingual content to scale global reach while ensuring accessibility and content quality.

Analytical, customer-first, and highly organized, I thrive in collaborative settings, translating data into actionable improvements, training teams on SEO best practices, and shaping sustainable digital strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

French

Fluent

English

Advanced

Work Experience

Digital marketing officer (B2B) at Stäubli – Faverges

July 31, 2025 - August 7, 2025

Managed and optimized the company’s website to boost organic visibility for an international mechatronic solutions company. Conducted SEO audits using GA4, Google Search Console, and SEMrush, performing keyword research spanning 15 industries. Integrated and adapted multilingual content in 8 master languages, coordinating with local reviewers to ensure international consistency. Provided technical support with Adobe Experience Manager (AEM), coordinated with IT for bug fixes, and enhanced accessibility. Delivered internal training to promote SEO best practices and a performance-driven digital culture. Implemented a green IT approach focusing on Eco-index and PageSpeed Insights to reduce environmental impact and promote sustainable SEO practices. Achievements include improved SERP rankings, increased CTR, gains in page accessibility and eco-indexability, and optimization of over 1,000 pages across multiple languages and industries.

Digital communication assistant at Mutame Savoie Mont Blanc – Annecy

August 31, 2024 - August 7, 2025

Supported the full redesign of the website for a non-profit health insurance company. Created wireframes using Figma, improved user ergonomics and accessibility. Optimized on-page SEO including meta tags and headings, performed keyword research using Yoast SEO, and managed WordPress content via Divi. Co-managed the redesign project with an external agency, integrating SEO and UX recommendations. Managed social media by creating and publishing engaging content to strengthen online visibility. Achievements include enhanced site ergonomics, a significant increase in monthly SEO clicks, and improved organic visibility.

Community manager (B2C) at Palace Le Grand Bellevue – Gstaad

March 31, 2023 - August 7, 2025

Managed social media for the festive restaurant Le Bouquet within a luxury 5-star hotel. Created visual content and managed Instagram and Facebook publications. Provided premium customer relations by welcoming, assisting, and interacting with high-end clientele. Developed video clips, teasers, and carousels, resulting in an 18% increase in social media engagement.

Digital Marketing Officer (B2B) at Stäubli

July 1, 2025 - October 22, 2025

Managed and optimized the company's website to increase organic visibility and multilingual content quality, executing a 20-step SEO action plan that improved average SERP ranking by 2 positions and CTR by 0.2%. Implemented audits using GA4, Google Search Console, and SEMrush; strengthened accessibility and site performance across 1,045 pages in 8 languages and 15 industries.

Digital Communication Assistant at Mutame Savoie Mont Blanc

August 31, 2024 - October 22, 2025

Co-managed the full redesign of the corporate website, applying SEO, UX and WCAG 2.1 accessibility best practices to improve user experience and compliance. Created and optimized on-page content using WordPress (Divi), collaborated with external agency and local reviewers for brand and technical consistency.

Community Manager (B2C) at Palace Le Grand Bellevue

March 31, 2023 - October 22, 2025

Boosted visibility of Le Bouquet by creating premium content for social channels and delivering high-quality guest relations to international clientele.