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Hi, I'm Logan Burks, a results-oriented marketing professional with proven success managing high-scale paid media campaigns across platforms like Meta, Apple Ads, TikTok, and Retail Media. I blend creativity with analytical thinking to lead cross-functional collaboration and communicate complex ideas clearly to drive performance. I'm passionate about helping brands optimize their ROI and media presence through data-backed strategies that boost sales and deliver long-term value. I thrive in dynamic environments where I can contribute to strategic growth while continuously learning and adapting.…Hi, I'm Logan Burks, a results-oriented marketing professional with proven success managing high-scale paid media campaigns across platforms like Meta, Apple Ads, TikTok, and Retail Media. I blend creativity with analytical thinking to lead cross-functional collaboration and communicate complex ideas clearly to drive performance. I'm passionate about helping brands optimize their ROI and media presence through data-backed strategies that boost sales and deliver long-term value. I thrive in dynamic environments where I can contribute to strategic growth while continuously learning and adapting.

Logan Burks

Performance Marketer, Marketing Strategist, Project Manager, +1

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Hi, I'm Logan Burks, a results-oriented marketing professional with proven success managing high-scale paid media campaigns across platforms like Meta, Apple Ads, TikTok, and Retail Media. I blend creativity with analytical thinking to lead cross-functional collaboration and communicate complex ideas clearly to drive performance. I'm passionate about helping brands optimize their ROI and media presence through data-backed strategies that boost sales and deliver long-term value. I thrive in dynamic environments where I can contribute to strategic growth while continuously learning and adapting.…Hi, I'm Logan Burks, a results-oriented marketing professional with proven success managing high-scale paid media campaigns across platforms like Meta, Apple Ads, TikTok, and Retail Media. I blend creativity with analytical thinking to lead cross-functional collaboration and communicate complex ideas clearly to drive performance. I'm passionate about helping brands optimize their ROI and media presence through data-backed strategies that boost sales and deliver long-term value. I thrive in dynamic environments where I can contribute to strategic growth while continuously learning and adapting.

Available to hire

Hi, I’m Logan Burks, a results-oriented marketing professional with proven success managing high-scale paid media campaigns across platforms like Meta, Apple Ads, TikTok, and Retail Media. I blend creativity with analytical thinking to lead cross-functional collaboration and communicate complex ideas clearly to drive performance.

I’m passionate about helping brands optimize their ROI and media presence through data-backed strategies that boost sales and deliver long-term value. I thrive in dynamic environments where I can contribute to strategic growth while continuously learning and adapting.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Performance Marketing Specialist at Booksy

December 1, 2024 - Present

Led U.S. Meta, Apple Ads, and PPC Comparison Page account strategies, managing over $500K monthly in paid media spends aligned with business goals. Conducted full audits and restructuring resulting in a 29% increase in conversions within two months. Managed key marketing KPIs across multiple paid media channels. Oversaw TikTok agency partnerships and UGC creators, provided strategic guidance, and evaluated campaign performance. Collaborated with senior marketing leadership to develop global B2B paid media strategies and addressed performance gaps. Partnered with Sales, Product, Creative, and Field Marketing teams to unify campaign messaging and lead influencer content development. Represented the company at major industry tradeshows to promote app and gather customer insights.

Paid Digital Media Manager at Bold Strategies, Inc.

December 1, 2024 - August 8, 2025

Owned and led workflow and timelines for Retail Media and Social Media advertising strategies. Managed retail media planning, buying, execution, and optimization. Implemented campaign structures across Social, Search, and Retail Media targeting aligned to marketing objectives. Led industry trend leadership and digital ad experimentation. Handled campaign setup, audience creation, asset trafficking, and KPI assessment weekly. Managed budget allocation and collaborated with Client Strategy and Creative teams. Presented weekly, monthly, and annual KPIs to clients.

Associate Project Leader at Saatchi & Saatchi X

April 30, 2022 - August 8, 2025

Led projects involving engagement and collaboration across diverse teams and clients including Wal-Mart and Proctor & Gamble. Developed innovative social media and influencer campaigns that launched on Walmart's Meta platforms to enhance brand engagement and loyalty. Managed billing and estimates, reducing financial discrepancies, and handled accounts payable and receivable. Coordinated project alignment meetings and communicated status updates. Collaborated daily with cross-functional teams and presented to medium groups. Identified process improvements and proposed proactive solutions.

Project Leadership Intern at Saatchi & Saatchi X

March 31, 2020 - August 8, 2025

Collaborated directly with Senior Project Leaders to manage agency and client expectations on project work and deliverables for clients like P&G. Managed scope, timing, budget estimates, purchase orders, and billing reconciliation. Facilitated internal alignment meetings providing status updates on scope, timing, costs, and next steps. Maintained open communication with clients and team members. Presented to small and medium groups regularly.

Graphic Design Lead at Ecover Global

November 30, 2020 - August 8, 2025

Designed presentation graphics for client demos using Adobe InDesign, Photoshop, and Illustrator. Managed social media platforms and enhanced engagement through new design techniques. Collaborated with CEO on company rebrand including logo design. Conducted market research and created client satisfaction surveys. Owned application builds and demos for sales pitches. Developed marketing strategies targeting plastic surgery companies and hospitals to drive sales.

Sales Associate Team Leader & Marketing Coordinator at Pout Boutique

December 1, 2019 - August 8, 2025

Promoted to team lead managing members’ sales and goals. Led daily sales meetings and developed social media layouts to increase engagement and sales. Implemented visual merchandising standards and created sales incentives during peak seasons. Managed full sales lifecycle from contact to demonstration and sale.