Available to hire
I am a creative generalist and strategist with a strong foundation in digital marketing, community operations, UX research, and brand storytelling. I bring a systems-thinking approach to growing digital ecosystems, combining cultural insight, user research, and agile communication strategies to scale impact.
With experience across fast-paced startups, international non-profits, and creative teams, I work fluidly across B2B and B2C projects, from strategy to execution, always with a human-centred lens and data-informed mindset.
Experience Level
Expert
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Intermediate
Intermediate
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Intermediate
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Intermediate
Language
Work Experience
Content & Community Strategist (Freelance) at Various Social Impact Organisations
January 1, 2020 - PresentWorked across mission-driven startups, creative agencies, and podcasts to grow communities, lead digital campaigns, and build brand-aligned content systems. Redesigned 2X Certification’s website on Squarespace, leading to a 25% increase in engagement and improved brand alignment. Grew The Black Girl Bravado podcast's Instagram from 18,000 to 21,000 followers organically in 3 months through audience-specific content and platform-native strategy. Launched Moonshot Platform's digital strategy, achieving over 190,000 organic reach in 90 days and driving record engagement during flagship campaigns. Managed Knowledge Impact Network’s 100+ member community and introduced learning circles via WhatsApp and Circle.so, maintaining 70%+ active participation. Developed Airtable-powered dashboards for community tracking, member segmentation, and reporting.
UX Researcher at Studio intO – UK
May 1, 2021 - August 8, 2025Part of a global team delivering user insights and cultural strategy for tech-forward brands. Conducted remote user interviews and synthesized qualitative data for product and brand decision-making. Delivered actionable reports that supported UX/UI iterations and marketing directions. Integrated research tools such as Incling and Airtable to organize user feedback and surface themes for stakeholders.
Community & Culture Curator at African Leadership University
May 1, 2021 - August 8, 2025Co-produced ALU’s first hybrid Arts Festival with over 1,500 total attendees (online and in-person). Planned onboarding for 300+ new students, managing vendor logistics, scheduling, and cross-campus communications. Initiated mental health campaigns during lockdown, increasing student participation and support service usage.
Research & Programs Assistant at Beryl Group - South Africa
December 1, 2019 - August 8, 2025Led research initiatives including development of a strategic entrepreneurship module delivered to 150+ entrepreneurs. Designed and launched a corporate social responsibility initiative focused on empowering African youth, benefiting 250 young leaders. Conducted data-driven market and social research to shape strategic initiatives for the group.
Assistant Project Manager at Africa Matters Initiative - South Africa
June 1, 2019 - August 8, 2025Built partnerships with local schools for leadership development programs, engaging over 100 students. Facilitated workshops on social entrepreneurship and leadership for youth leaders, providing practical skills and mentorship.
SRHR Peer Educator at Johnson & Johnson & UNFPA’s DREAMS TAA - South Africa
July 1, 2019 - August 8, 2025Delivered workshops on Sexual and Reproductive Health and Rights (SRHR) to over 1,500 adolescent girls from underprivileged communities. Compiled reports and presentations to inform health program development in collaboration with regional stakeholders.
Founder & Director at Kurapa Moyo - South Africa
October 1, 2022 - PresentBuilt a wellness ecosystem serving 800+ African women through workshops, content, and community-led dialogue. Designed an 8-week journey combining somatic healing, storytelling, and group support with an 85% completion rate.
Workshop Facilitator at UWC East Africa Umoja Short Course
July 1, 2022 - August 8, 2025Led sessions on identity, intersectionality, and gender with 25+ global participants, integrating storytelling and visual arts.
Researcher at Oxford & Skoll Map the System Competition
June 1, 2022 - August 8, 2025Conducted rigorous research on online gender-based violence affecting queer South Africans. Recognized as “Highly Commended” for systems thinking and innovative research design.
Education
BA Hons, Global Challenges (First Class Honours) at African Leadership University
September 1, 2019 - December 1, 2022BA Hons, Global Challenges (First Class Honours) at African Leadership University
September 1, 2019 - December 1, 2022Qualifications
Industry Experience
Non-Profit Organization, Education, Media & Entertainment, Professional Services, Software & Internet
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