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I've been a senior SEO specialist in financial, health, and well-care services for over 6 years. I’ve led data-driven SEO strategies that boosted traffic by 30% and increased ROI by 10%, while optimizing conversion rates by 20% using CRO techniques and tools like Google Analytics and Hotjar. I've collaborated with IT, sales, and external partners to align strategies and maximize impact. With strong communication skills and agile project management expertise, I thrive in fast-paced environments, always eager to tackle new challenges and drive results. I’ve also had the opportunity to be a speaker at Mobile World Congress 2023, where I shared insights on digital marketing and SEO trends—expertise gained through years of hands-on experience.…I've been a senior SEO specialist in financial, health, and well-care services for over 6 years. I’ve led data-driven SEO strategies that boosted traffic by 30% and increased ROI by 10%, while optimizing conversion rates by 20% using CRO techniques and tools like Google Analytics and Hotjar. I've collaborated with IT, sales, and external partners to align strategies and maximize impact. With strong communication skills and agile project management expertise, I thrive in fast-paced environments, always eager to tackle new challenges and drive results. I’ve also had the opportunity to be a speaker at Mobile World Congress 2023, where I shared insights on digital marketing and SEO trends—expertise gained through years of hands-on experience.

Mercedes De La Rosa

SEO Expert, Project Manager, Marketer, +2

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I've been a senior SEO specialist in financial, health, and well-care services for over 6 years. I’ve led data-driven SEO strategies that boosted traffic by 30% and increased ROI by 10%, while optimizing conversion rates by 20% using CRO techniques and tools like Google Analytics and Hotjar. I've collaborated with IT, sales, and external partners to align strategies and maximize impact. With strong communication skills and agile project management expertise, I thrive in fast-paced environments, always eager to tackle new challenges and drive results. I’ve also had the opportunity to be a speaker at Mobile World Congress 2023, where I shared insights on digital marketing and SEO trends—expertise gained through years of hands-on experience.…I've been a senior SEO specialist in financial, health, and well-care services for over 6 years. I’ve led data-driven SEO strategies that boosted traffic by 30% and increased ROI by 10%, while optimizing conversion rates by 20% using CRO techniques and tools like Google Analytics and Hotjar. I've collaborated with IT, sales, and external partners to align strategies and maximize impact. With strong communication skills and agile project management expertise, I thrive in fast-paced environments, always eager to tackle new challenges and drive results. I’ve also had the opportunity to be a speaker at Mobile World Congress 2023, where I shared insights on digital marketing and SEO trends—expertise gained through years of hands-on experience.

Available to hire

I’ve been a senior SEO specialist in financial, health, and well-care services for over 6 years. I’ve led data-driven SEO strategies that boosted traffic by 30% and increased ROI by 10%, while optimizing conversion rates by 20% using CRO techniques and tools like Google Analytics and Hotjar. I’ve collaborated with IT, sales, and external partners to align strategies and maximize impact.

With strong communication skills and agile project management expertise, I thrive in fast-paced environments, always eager to tackle new challenges and drive results. I’ve also had the opportunity to be a speaker at Mobile World Congress 2023, where I shared insights on digital marketing and SEO trends—expertise gained through years of hands-on experience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

SEO Manager and Project Management at Zurich Insurance Spain

January 1, 2025 - August 8, 2025

Led SEO and CRO strategies that increased organic traffic by 30% and ROI by 10%. Conducted keyword research and optimized website content for car, life, scooter, and bike insurance, improving rankings. Planned, launched, and maintained Zurich Klin c’s Blog and Help Center projects, boosting traffic by 30% in 6 months. Led content creation ensuring high-quality, engaging content for landing pages, blogs, and email marketing campaigns, accomplishing a 10% KPI increase. Conducted A/B tests to improve user retention and lead generation. Collaborated on launching multilingual sites for France and Germany, applying international SEO strategies. Successfully planned and guided 3 complex web migrations, maintaining SEO assets and delivering on time. Managed tools like Google Search Console, SEMrush, and Google Analytics to monitor site performance. Oversaw end-to-end organic channel process from planning to implementation and analysis while managing stakeholder expectations. Controlled budge

SEO and Content Consultant at Freelance

January 1, 2022 - August 8, 2025

Managed diverse projects across health, real estate, insurance, entertainment, and lifestyle sectors, ensuring seamless coordination and timely delivery aligned with business objectives. Developed comprehensive digital brand strategies including SEO and UX content enhancements, resulting in a 35% traffic increase. Initiated new business opportunities such as launching Google My Business and identifying CRO improvement areas. Clients included MiAyuno, Withfor, CB.MA, Editorial Planeta, Reloadly, Zurich Spain.

Managing Editor at Bloque DeArmas, Caracas Venezuela

January 1, 2015 - August 8, 2025

Managed digital content strategy, SEO integration, and content marketing initiatives to enhance audience reach and engagement. Led a team of copywriters, editor, and designer to execute data-driven editorial planning. Implemented workflow optimization strategy improving publication efficiency by 20%. Served as Editorial Director for Hogar y Decoración and Too Much magazines (fashion and lifestyle).