Available to hire
I’m a digital designer with a strong foundation in UX, UI, and visual design. I focus on creating clear, usable, and accessible digital experiences that balance innovation with real user needs.
I specialize in user-centered UX/UI for responsive web and native mobile apps, and I work closely with product, engineering, and business partners to simplify complex workflows into intuitive, scalable solutions.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Persian
Intermediate
Work Experience
Sr. Product Designer at CIBC Digital, Secure and Delivery
October 1, 2021 - PresentLed UX/UI design for digital product initiatives within CIBC, focusing on secure and scalable delivery of user-centred solutions. Collaborated with cross-functional teams to enhance user experience and ensure accessibility compliance.
Sr. UX Architecture at SunLife Canada
October 1, 2021 - August 8, 2025Worked as Senior UX Architect to define and deliver user experience strategies for SunLife Canada’s digital offerings. Focused on UX research, wireframing, and prototyping to improve user interaction and engagement.
Sr. UI / UX Designer at CIBC Digital, Dailies & Editorial
June 1, 2020 - August 8, 2025Designed and implemented comprehensive UI and UX solutions for CIBC’s editorial and daily digital platforms. Delivered interactive prototypes and maintained design systems to ensure consistency and usability.
Sr. UX/UI Designer at CIBC Private Wealth Management
October 1, 2019 - August 8, 2025Designed digital experiences and user interfaces to support private wealth management services. Worked on concept development, usability testing, and collaborating with stakeholders to enhance client-facing applications.
UI Designer at AM Visual Communications Agency, Toronto
October 1, 2018 - August 8, 2025Created responsive UI designs and visual mockups for clients in various industries. Supported brand development through design system maintenance and interactive product creation.
Digital Design Manager at Flying Colours Int. Toronto
June 1, 2013 - August 8, 2025Managed digital design projects, led creative teams, and coordinated visual identity, advertising, and film editing initiatives. Ensured project delivery aligned with client and company goals.
Graphic Designer at Vijeh & Daarvag Advertising Group Agency, Iran
January 1, 2006 - August 8, 2025Developed graphic design assets for advertising campaigns and branding projects. Collaborated with creative teams to produce high-quality visual communications materials.
Product Designer at CIBC Digital
March 1, 2025 - September 24, 2025Led design leadership and strategy for public-facing digital experiences, prioritizing UI/UX excellence, accessibility, and cross-functional collaboration. Managed multiple projects to align on goals, deliver iterative prototypes, and ensure timely delivery within an agile environment.
Sr. UX Architecture at SunLife Canada
October 1, 2021 - September 24, 2025Oversaw end-to-end UX activities, including discovery, information architecture, user flows, wireframing, prototyping, and usability testing for native and web applications.
Sr. UI / UX Designer at CIBC Digital, Dailies & Editorial
June 1, 2020 - September 24, 2025Led design and delivery of digital experiences for CIBC Business Banking and USA Banking. Collaborated with stakeholders to turn concepts into prototypes and public pages; worked in an Agile environment with daily standups and cross-functional teams.
Sr. UX/UI Designer at CIBC Private Wealth Management
October 1, 2019 - September 24, 2025Redesigned and updated digital pages to align with brand standards and accessibility guidelines; contributed to UX/UI improvements and cross-team collaboration.
UI Designer at AM Visual Communications Agency
October 1, 2018 - September 24, 2025Led visual design and UI, conducted UX activities (research, personas, storyboards, user flows, site maps, wireframes, prototyping), and produced final products and video edits.
Digital Design Manager at Flying Colours International
June 1, 2013 - September 24, 2025Supported marketing and business development with page design, main navigation interfaces, and print/digital collateral; collaborated with development teams to ensure cohesive design.
Graphic Designer at Vijeh & Darvag Advertising Group
January 1, 2009 - September 24, 2025Visual communication from concept to publishing across print and digital materials and outdoor advertising.
Product Designer at CIBC Digital
March 1, 2025 - March 1, 2025Led design leadership and strategy for digital experiences for CIBC Business and USA Banking. Managed multiple projects, delivered responsive and native (Android/iOS) UI/UX, and updated pages to align with brand standards and accessibility guidelines. Collaborated with cross-functional teams, participated in Agile workflows, and ensured high-quality UX across public-facing applications.
Sr. UX Architecture at SunLife Canada
October 1, 2021 - October 1, 2021Led end-to-end native app development by transforming web-based applications and implementing full-feature functionality. Conducted high-level discovery, information architecture, user flows, wireframes, prototyping, UX audits, and prepared deliverables before development using Sketch and Adobe CC.
Sr. UI / UX Designer at CIBC Digital, Dailies & Editorial
June 1, 2020 - June 1, 2020Led design and delivery of digital experiences for CIBC Business Banking and USA. Collaborated with stakeholders to turn concepts and prototypes into public sites, worked in Agile environments with daily scrums, and ensured accurate execution with cross-team coordination.
Sr. UX/UI Designer at CIBC Private Wealth Management
October 1, 2019 - October 1, 2019Directed brand and visual design for online pages, icons, and typography; redesigned assets and pages to align with new branding and accessibility guidelines. Led design systems initiatives and collaborated with multi-disciplinary teams on site maps, workflows, and prototype development.
UI Designer at AM Visual Communications Agency
October 1, 2018 - October 1, 2018Led visual and UI design, conducted UX research, created personas, storyboards, user flows, site maps, wireframes, prototypes, and final products. Also contributed to video editing for integrated campaigns.
Digital Design Manager at Flying Colours International
June 1, 2013 - June 1, 2013Supported marketing and business development with effective page design and main navigation visuals for print and online. Coordinated with application development teams to ensure cohesive digital experiences.
Graphic Designer at Vijeh & Darvag Advertising Group
January 1, 2009 - January 1, 2009Handled visual communication from concept to publishing across print and digital materials, including outdoor advertising.
Product Designer at CIBC Digital
October 1, 2021 - March 1, 2025Led design leadership and strategy; drove the design and delivery of digital experiences for CIBC Business and USA Banking. Prioritized and managed multiple projects for efficient product delivery; collaborated with product managers, engineers, QA, and cross-functional teams to align on goals; communicated concepts, prototypes, and updates; conducted concept reviews, prototyping, and usability testing; ensured accessibility for diverse users; redesigned and refreshed pages to align with brand standards; contributed to public-facing applications.
Sr. UI / UX Designer at CIBC Digital, Dailies & Editorial
November 1, 2019 - June 1, 2020Led design and production of responsive digital experiences for CIBC Business Banking and USA CIBC; collaborated with stakeholders and developers to turn concepts into prototypes; worked in an Agile environment; designed UI elements (buttons, icons, widgets, tables, forms) and updated pages to align with brand guidelines; created visual mocks and refreshed published content.
UI Designer at AM Visual Communications Agency
August 1, 2016 - October 1, 2018Led visual and UI design, UX research, wireframes, prototyping, and asset creation; built design systems and libraries; collaborated with business teams and developers; produced client work, newsletters, and strategic creative executions; led projects from concept to delivery.
Digital Design Manager at Flying Colours International
April 1, 2010 - June 1, 2013Supported marketing and business development; collaborated with application development teams to craft effective page designs and main navigation interfaces; managed print production and online assets to support campaigns.
Graphic Designer at Vijeh & Darvag Advertising Group
January 1, 1999 - January 1, 2009Visual communication across concept to publishing for print, digital materials, and outdoor advertising; contributed to branding and advertising campaigns with strong graphic design deliverables.
Senior Product Designer at CIBC Digital
October 1, 2021 - March 1, 2025Design Impact & Delivery: Led digital banking initiatives focusing on secure onboarding and Identity Verification, balancing regulatory compliance with a frictionless user experience. Replaced a legacy onboarding and search flow with an improved Smart Search interface to help users locate content more efficiently and reduce friction. Redesigned client privacy controls via Privacy Preferences, clarifying cookie choices, strengthening accessibility, and introducing clear entry points for user control. Collaborated with product, engineering, QA, and PO teams to translate business and regulatory requirements into production-ready designs and scalable design systems that drive cross-product consistency and faster delivery.
Senior UX Architecture at SunLife Canada
June 1, 2021 - October 1, 2021UX Architecture & Flow Optimization: Led the UX architecture and end-to-end flow optimization for a major mobile transition, improving clarity, speed, and submission efficiency for benefits and claims. Simplified complex claim workflows, reduced reliance on call centers, and empowered clients to complete submissions in the mobile app with fewer errors.
Senior UI/UX Designer at CIBC Digital
November 1, 2019 - June 1, 2020Production & Execution: Led responsive web design projects in collaboration with visual and editorial teams, delivering production-ready pages in AEM based on Jira requests. Updated and redesigned published pages to improve usability, brand consistency, and editorial clarity.
Senior UX/UI Designer at CIBC Private Wealth Management
October 1, 2018 - October 1, 2019Brand Refresh & Design Systems: Directed a full digital brand refresh, including iconography, color palette, typography, and accessibility-aligned components. Supported migration of 300-400 pages to updated brand standards.
UI Designer at AM Visual Communications
January 1, 2016 - January 1, 2018Delivered end-to-end UI design for marketing collateral and digital assets, creating consistent visual identities across campaigns and improving usability and engagement.
Interaction Designer at Various Agencies
January 1, 1999 - January 1, 2009Created foundational visual communications and branding assets; contributed to establishing scalable design systems and consistent brand identities across client portfolios.
Education
Bachelor of Design at OCAD University
January 1, 2013 - January 1, 2017Associate's degree at Tehran University
January 1, 2003 - January 1, 2006Bachelor of Design, Industrial Design at OCAD University
January 1, 2013 - January 1, 2017Associate's degree, Digital Communication Design at Tehran University
January 1, 2003 - January 1, 2006AI for User Experience Design at DesignLab
January 1, 2025 - September 24, 2025User Experience Design Certificate at BrainStation
January 1, 2018 - September 24, 2025Bachelor of Design at OCAD University
January 1, 2013 - January 1, 2017Associate's Degree at Tehran University
January 1, 2003 - January 1, 2006Bachelor of Design (Industrial Design) at OCAD University
January 1, 2013 - January 1, 2017Associate’s Degree in Digital Communication Design at Tehran University
January 1, 2003 - January 1, 2006Bachelor of Design at OCAD University
January 1, 2013 - January 1, 2017Associate’s degree, Digital Communication Design at Tehran University
January 1, 2003 - January 1, 2006Qualifications
AI for User Experience Design Certification
January 1, 2025 - August 8, 2025User Experience Design Certification
January 1, 2018 - August 8, 2025WCAG Accessibility Standards
January 11, 2030 - September 24, 2025AI for User Experience Design Certification
January 1, 2025 - October 31, 2025User Experience Design Certification
January 1, 2018 - October 31, 2025AI for User Experience Design - Certification
January 11, 2030 - December 4, 2025User Experience Design - Certification
January 11, 2030 - December 4, 2025AI for User Experience Design
January 1, 2025 - April 27, 2026User Experience Design
January 1, 2018 - April 27, 2026BrainStation Technical Sketch App, Figma, FigJam, Miro, InVision Certificate
January 1, 2018 - April 27, 2026Industry Experience
Financial Services, Professional Services, Media & Entertainment, Software & Internet, Retail, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Hire a UX Designer
We have the best ux designer experts on Twine. Hire a ux designer in Toronto today.