Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Ashley Smith, a passionate UI/UX designer and front-end developer with extensive experience designing seamless, intuitive digital experiences across wellness platforms and enterprise-grade web tools. I specialize in creating user-centered designs with strong brand consistency, focusing on clarity, accessibility, and polished first impressions. I'm skilled at collaborating closely with product, marketing, and engineering teams to ensure smooth handoffs and optimal implementations. Over the years, I've honed my expertise leading design refreshes, developing scalable systems, and delivering rapid design iterations under tight deadlines. Whether redesigning navigation for key flows or building compliant dashboards for federal programs, I bring a thoughtful and detail-oriented approach to every project. I thrive in remote environments and am always excited to support new challenges that push my creativity and technical skills forward.…Hi, I'm Ashley Smith, a passionate UI/UX designer and front-end developer with extensive experience designing seamless, intuitive digital experiences across wellness platforms and enterprise-grade web tools. I specialize in creating user-centered designs with strong brand consistency, focusing on clarity, accessibility, and polished first impressions. I'm skilled at collaborating closely with product, marketing, and engineering teams to ensure smooth handoffs and optimal implementations. Over the years, I've honed my expertise leading design refreshes, developing scalable systems, and delivering rapid design iterations under tight deadlines. Whether redesigning navigation for key flows or building compliant dashboards for federal programs, I bring a thoughtful and detail-oriented approach to every project. I thrive in remote environments and am always excited to support new challenges that push my creativity and technical skills forward.

Ashley Smith

UI Designer, UX Designer, Product Designer, +2





Hi, I'm Ashley Smith, a passionate UI/UX designer and front-end developer with extensive experience designing seamless, intuitive digital experiences across wellness platforms and enterprise-grade web tools. I specialize in creating user-centered designs with strong brand consistency, focusing on clarity, accessibility, and polished first impressions. I'm skilled at collaborating closely with product, marketing, and engineering teams to ensure smooth handoffs and optimal implementations. Over the years, I've honed my expertise leading design refreshes, developing scalable systems, and delivering rapid design iterations under tight deadlines. Whether redesigning navigation for key flows or building compliant dashboards for federal programs, I bring a thoughtful and detail-oriented approach to every project. I thrive in remote environments and am always excited to support new challenges that push my creativity and technical skills forward.…Hi, I'm Ashley Smith, a passionate UI/UX designer and front-end developer with extensive experience designing seamless, intuitive digital experiences across wellness platforms and enterprise-grade web tools. I specialize in creating user-centered designs with strong brand consistency, focusing on clarity, accessibility, and polished first impressions. I'm skilled at collaborating closely with product, marketing, and engineering teams to ensure smooth handoffs and optimal implementations. Over the years, I've honed my expertise leading design refreshes, developing scalable systems, and delivering rapid design iterations under tight deadlines. Whether redesigning navigation for key flows or building compliant dashboards for federal programs, I bring a thoughtful and detail-oriented approach to every project. I thrive in remote environments and am always excited to support new challenges that push my creativity and technical skills forward.

Available to hire

Hi, I’m Ashley Smith, a passionate UI/UX designer and front-end developer with extensive experience designing seamless, intuitive digital experiences across wellness platforms and enterprise-grade web tools. I specialize in creating user-centered designs with strong brand consistency, focusing on clarity, accessibility, and polished first impressions. I’m skilled at collaborating closely with product, marketing, and engineering teams to ensure smooth handoffs and optimal implementations.

Over the years, I’ve honed my expertise leading design refreshes, developing scalable systems, and delivering rapid design iterations under tight deadlines. Whether redesigning navigation for key flows or building compliant dashboards for federal programs, I bring a thoughtful and detail-oriented approach to every project. I thrive in remote environments and am always excited to support new challenges that push my creativity and technical skills forward.

Skills

Web Design

Branding

Product Design

Experience Level

Expert

Web Design

Expert

Branding

Expert

Product Design

Expert

Work Experience

Remote Lead Creative, UI/UX, Product, and Branding (Contract) at Insp1re

May 1, 2025 - Present

Led product and brand design for an early-stage wellness platform, defining UX flows, system structures, and visual identity across mobile app and marketing site. Redesigned app navigation and content hierarchy to streamline key user flows and improve clarity for new users. Overhauled the marketing website emphasizing clean visual storytelling, conversion-driven layouts, and brand consistency. Collaborated on future implementation in FlutterFlow supporting design-to-development handoff. Led a refresh of the homepage and landing experience to deliver a more polished and intuitive first impression.

UI Design, Front-End Developer at Asurion

July 1, 2023 - August 8, 2025

Adapted and expanded high-traffic landing pages and content hubs (Tech Tips, marketing campaigns) in Figma, ensuring seamless integration of new modules while preserving design system consistency and accessibility standards. Collaborated with product, marketing, and engineering teams to align UI updates with conversion goals, brand guidelines, and responsive design best practices. Delivered rapid design iterations under tight deadlines, balancing visual polish with business priorities to meet launch schedules. Created pixel-perfect, developer-ready assets and documentation for smooth implementation in systems like Contentful and Sitecore. Applied WCAG-compliant accessibility principles to ensure designs worked for diverse users across devices.

Web Designer and Developer at CACI

November 1, 2021 - August 8, 2025

Created scalable design systems and Section 508-compliant dashboards for enterprise-grade web tools used by federal healthcare and grant programs. Designed compliant dashboards to visualize program metrics, funding pipelines, and key reporting KPIs for internal and public stakeholders. Led UX and visual design for public-facing platforms and annual digital reports incorporating interactive maps, infographics, and dynamic data views. Served as the accessibility lead, ensuring all UI met WCAG and evolving federal compliance standards through audits, guidance, and documentation. Collaborated with engineers, analysts, and project managers to iterate on data-heavy workflows and optimize usability.