I am Samantha Cong, an experienced UI/UX and product designer with a strong background in user research, usability testing, and interactive design. I've led design projects from initial research phases through to delivery, collaborating with cross-functional teams to improve user engagement and brand identity. My work has notably increased user subscriptions, product sales, and overall user satisfaction. Previously, I worked as a Personal Stylist where I leveraged my understanding of user behavior and preferences to provide tailored styling services for high-end clients. I am passionate about blending creativity with user-centered design principles to deliver compelling and effective digital experiences and personalized services.

Samantha Cong

I am Samantha Cong, an experienced UI/UX and product designer with a strong background in user research, usability testing, and interactive design. I've led design projects from initial research phases through to delivery, collaborating with cross-functional teams to improve user engagement and brand identity. My work has notably increased user subscriptions, product sales, and overall user satisfaction. Previously, I worked as a Personal Stylist where I leveraged my understanding of user behavior and preferences to provide tailored styling services for high-end clients. I am passionate about blending creativity with user-centered design principles to deliver compelling and effective digital experiences and personalized services.

Available to hire

I am Samantha Cong, an experienced UI/UX and product designer with a strong background in user research, usability testing, and interactive design. I’ve led design projects from initial research phases through to delivery, collaborating with cross-functional teams to improve user engagement and brand identity. My work has notably increased user subscriptions, product sales, and overall user satisfaction.

Previously, I worked as a Personal Stylist where I leveraged my understanding of user behavior and preferences to provide tailored styling services for high-end clients. I am passionate about blending creativity with user-centered design principles to deliver compelling and effective digital experiences and personalized services.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

UI/UX Interactive & Product Designer at Zeta Technology Co
September 30, 2022 - August 8, 2025
Led the UI/UX design process end-to-end, focusing on user research, usability testing, and interface design to improve navigation and engagement. Redesigned the website's information architecture, increasing user engagement by 25%. Designed the L’Oréal Mobile App's intuitive interface, which enhanced user experience and increased likes. Developed strategic product design initiatives that enhanced brand identity and usability. Created wireframes, flow diagrams, and interactive prototypes to streamline design workflows. Collaborated with developers, marketers, and stakeholders to optimize product features and user experience.
Personal Stylist at Neiman Marcus
September 30, 2020 - August 8, 2025
Applied deep understanding of user behavior and preferences to curate personalized fashion collections for high-end clients. Provided personalized shopping experiences and tailored designer fashion collections. Utilized web platforms to streamline order fulfillment and improve customer satisfaction.

Education

Master of Art at Academy of Art University
January 1, 2023 - December 31, 2024
Master of Fine Art at Academy of Art University
January 1, 2014 - December 31, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet