Bilkis Shaikh
With over 10 years of experience in digital marketing, I specialise in Google Ads, Meta Ads, and e-commerce growth.
About
With over 10 years of experience in digital marketing, I specialise in Google Ads, Meta Ads, and e-commerce growth. I’ve led end-to-end paid campaigns, built high-performing strategies, and helped brands scale with data-driven decisions. Skilled in social media planning, performance marketing, and ROI optimisation, I focus on delivering measurable results and building long-term digital growth. Always learning, always levelling up — that’s my vibe.
- 12 years' experience
- Joined August 2025
Languages
- EnglishFluent
- HindiFluent
- BengaliFluent
- Marathi (Marāṭhī)Intermediate
Industry experience
- Retail
- Consumer Goods
- Software & Internet
- Professional Services
- Media & Entertainment
- Education
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Work experience· 5 roles
Managed paid campaigns (Meta Ads) for clients across South Asia, South East Asia & ANZ markets. Responsible for ideation, strategizing, and planning Facebook & Instagram ad campaigns. Conducted research on current benchmark trends as per local market and customer persona. Developed and implemented data-driven campaign structures, including A/B testing to ensure optimal budget allocation and audience reach. Designed and implemented social media strategies aligned with business goals. Measured, optimized, and reported performance of all campaigns relative to ROI and KPIs.
Created, analyzed, and optimized PPC campaigns. Performed daily account management of PPC campaigns on Google and Bing for clients in the US. Monitored performance metrics and recommended improvements for campaign effectiveness. Demonstrated analytical thinking and problem-solving ability to identify root causes of issues. Built rapport and developed relationships with campaign support teams globally.
Create, Analyze, and optimize PPC campaigns. Perform daily account management of PPC campaigns on Google and Bing for a variety of clients in the US. Monitor performance metrics and make recommendations for improving campaign performance.
Education
Certifications and awards· 6
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