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With over 10 years of experience in digital marketing, I specialise in Google Ads, Meta Ads, and e-commerce growth. I’ve led end-to-end paid campaigns, built high-performing strategies, and helped brands scale with data-driven decisions. Skilled in social media planning, performance marketing, and ROI optimisation, I focus on delivering measurable results and building long-term digital growth. Always learning, always levelling up — that’s my vibe.…With over 10 years of experience in digital marketing, I specialise in Google Ads, Meta Ads, and e-commerce growth. I’ve led end-to-end paid campaigns, built high-performing strategies, and helped brands scale with data-driven decisions. Skilled in social media planning, performance marketing, and ROI optimisation, I focus on delivering measurable results and building long-term digital growth. Always learning, always levelling up — that’s my vibe.

Bilkis Shaikh

PPC Manager, Digital Marketer, Marketing Strategist, +7

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With over 10 years of experience in digital marketing, I specialise in Google Ads, Meta Ads, and e-commerce growth. I’ve led end-to-end paid campaigns, built high-performing strategies, and helped brands scale with data-driven decisions. Skilled in social media planning, performance marketing, and ROI optimisation, I focus on delivering measurable results and building long-term digital growth. Always learning, always levelling up — that’s my vibe.…With over 10 years of experience in digital marketing, I specialise in Google Ads, Meta Ads, and e-commerce growth. I’ve led end-to-end paid campaigns, built high-performing strategies, and helped brands scale with data-driven decisions. Skilled in social media planning, performance marketing, and ROI optimisation, I focus on delivering measurable results and building long-term digital growth. Always learning, always levelling up — that’s my vibe.

Available to hire

With over 10 years of experience in digital marketing, I specialise in Google Ads, Meta Ads, and e-commerce growth. I’ve led end-to-end paid campaigns, built high-performing strategies, and helped brands scale with data-driven decisions. Skilled in social media planning, performance marketing, and ROI optimisation, I focus on delivering measurable results and building long-term digital growth. Always learning, always levelling up — that’s my vibe.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Fluent

Bengali

Fluent

Marathi (Marāṭhī)

Intermediate

Work Experience

Manager - Digital Marketing at Concentrix

September 1, 2020 - Present

Managed paid campaigns (Meta Ads) for clients across South Asia, South East Asia & ANZ markets. Responsible for ideation, strategizing, and planning Facebook & Instagram ad campaigns. Conducted research on current benchmark trends as per local market and customer persona. Developed and implemented data-driven campaign structures, including A/B testing to ensure optimal budget allocation and audience reach. Designed and implemented social media strategies aligned with business goals. Measured, optimized, and reported performance of all campaigns relative to ROI and KPIs.

SEM Analyst at Reach Local Services Pvt. Ltd.

September 30, 2019 - August 9, 2025

Created, analyzed, and optimized PPC campaigns. Performed daily account management of PPC campaigns on Google and Bing for clients in the US. Monitored performance metrics and recommended improvements for campaign effectiveness. Demonstrated analytical thinking and problem-solving ability to identify root causes of issues. Built rapport and developed relationships with campaign support teams globally.

Marketing Head at V.K. Lalcro Pvt. Ltd.

December 31, 2016 - August 9, 2025

Handled media planning to create brand awareness online and via traditional marketing tools. Maintained strong social media and brand presence across Facebook, Twitter, and Instagram. Monitored and analyzed Facebook campaign metrics to increase followers and social media engagement. Created content for social media platforms, flyers, ads in newspapers, and websites. Collaborated with e-commerce platform representatives to increase traffic and leads through marketplaces like Amazon, Pepperfry, and Flipkart. Worked closely with web developers and graphic designers to optimize website usability, design, and content. Created email marketing campaigns using Active Campaign and Mailchimp. Proofread emails for clarity, grammar, and spelling. Analyzed data and segmented various databases.

SEM Analyst at SBG Reach Local Services Pvt. Ltd.

August 1, 2017 - September 30, 2019

Create, Analyze, and optimize PPC campaigns. Perform daily account management of PPC campaigns on Google and Bing for a variety of clients in the US. Monitor performance metrics and make recommendations for improving campaign performance.

Marketing Head at St. Xavier's College, Mumbai

May 1, 2014 - December 31, 2016

Led marketing initiatives, developed and implemented social media content, and coordinated brand activities to enhance awareness and engagement. Collaborated with internal teams to optimize campaigns and drive leads.