BS

Bilkis Shaikh

Available to hire

With over 10 years of experience in digital marketing, I specialise in Google Ads, Meta Ads, and e-commerce growth.

About

With over 10 years of experience in digital marketing, I specialise in Google Ads, Meta Ads, and e-commerce growth. I’ve led end-to-end paid campaigns, built high-performing strategies, and helped brands scale with data-driven decisions. Skilled in social media planning, performance marketing, and ROI optimisation, I focus on delivering measurable results and building long-term digital growth. Always learning, always levelling up — that’s my vibe.

  • 12 years' experience
  • Joined August 2025

Languages

  • EnglishFluent
  • HindiFluent
  • BengaliFluent
  • Marathi (Marāṭhī)Intermediate

Industry experience

  • Retail
  • Consumer Goods
  • Software & Internet
  • Professional Services
  • Media & Entertainment
  • Education

Work experience· 5 roles

Manager - Digital Marketing · ConcentrixSep 2020 – Present · 6 yrs 3 mos

Managed paid campaigns (Meta Ads) for clients across South Asia, South East Asia & ANZ markets. Responsible for ideation, strategizing, and planning Facebook & Instagram ad campaigns. Conducted research on current benchmark trends as per local market and customer persona. Developed and implemented data-driven campaign structures, including A/B testing to ensure optimal budget allocation and audience reach. Designed and implemented social media strategies aligned with business goals. Measured, optimized, and reported performance of all campaigns relative to ROI and KPIs.

SEM Analyst · Reach Local Services Pvt. Ltd.Sep 2019 – Aug 2025 · 6 yrs

Created, analyzed, and optimized PPC campaigns. Performed daily account management of PPC campaigns on Google and Bing for clients in the US. Monitored performance metrics and recommended improvements for campaign effectiveness. Demonstrated analytical thinking and problem-solving ability to identify root causes of issues. Built rapport and developed relationships with campaign support teams globally.

SEM Analyst · SBG Reach Local Services Pvt. Ltd.Aug 2017 – Sep 2019 · 2 yrs 2 mos

Create, Analyze, and optimize PPC campaigns. Perform daily account management of PPC campaigns on Google and Bing for a variety of clients in the US. Monitor performance metrics and make recommendations for improving campaign performance.

Marketing Head · V.K. Lalcro Pvt. Ltd.Dec 2016 – Aug 2025 · 8 yrs 9 mos
Marketing Head · St. Xavier's College, MumbaiMay 2014 – Dec 2016 · 2 yrs 8 mos

Education

Bachelor of Commerce · St. Xavier’s College, Mumbai2009 – 2012
Bachelor of Commerce · St. Xavier's College, Mumbai2030 – 2012
Bachelor of Commerce · St. Xavier's College, Mumbai2030 – 2012

Certifications and awards· 6

Advanced Digital Marketing Course from DMTISoftpro2017 – 2025
Top Performer Award 20222030 – 2026
SA Market Best Quality Award 20222030 – 2026
APAC Top Performer Award 20232030 – 2026

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