I am a results-driven SEO Specialist with expertise in technical, on-page, off-page, and local SEO, as well as content writing. With experience across multiple industries like e-commerce, news media, travel, and digital marketing, I excel in optimizing web pages, building high-quality backlinks, and converting organic traffic into leads. My strategies have delivered over 10 million impressions and 4 million organic clicks, consistently improving rankings and engagement. I specialize in effective backlink outreach and domain authority enhancement. Known for my collaborative mindset, I thrive in dynamic teams, leveraging communication skills to drive impactful outcomes.

Rachael Odunayo S. E. O. Ddir

I am a results-driven SEO Specialist with expertise in technical, on-page, off-page, and local SEO, as well as content writing. With experience across multiple industries like e-commerce, news media, travel, and digital marketing, I excel in optimizing web pages, building high-quality backlinks, and converting organic traffic into leads. My strategies have delivered over 10 million impressions and 4 million organic clicks, consistently improving rankings and engagement. I specialize in effective backlink outreach and domain authority enhancement. Known for my collaborative mindset, I thrive in dynamic teams, leveraging communication skills to drive impactful outcomes.

Available to hire

I am a results-driven SEO Specialist with expertise in technical, on-page, off-page, and local SEO, as well as content writing. With experience across multiple industries like e-commerce, news media, travel, and digital marketing, I excel in optimizing web pages, building high-quality backlinks, and converting organic traffic into leads.

My strategies have delivered over 10 million impressions and 4 million organic clicks, consistently improving rankings and engagement. I specialize in effective backlink outreach and domain authority enhancement. Known for my collaborative mindset, I thrive in dynamic teams, leveraging communication skills to drive impactful outcomes.

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Work Experience

SEO Specialist & Content Marketing Strategist at Insight7
August 31, 2025 - August 9, 2025
Developed and executed SEO-driven digital marketing strategies resulting in a 40% increase in organic traffic within the first three months. Implemented on-page and off-page SEO tactics including keyword optimization, internal linking, and backlink acquisition to enhance domain authority. Created and managed content marketing strategies aligned with audience preferences and search intent. Leveraged Google Analytics and Google Search Console to track performance, refine strategies, and improve user experience and engagement. Conducted detailed SEO audits and technical optimizations across the company website. Optimized blog posts and resource hub content for high-intent keywords, improving search rankings and attracting qualified leads. Managed content updates based on performance data, renewing deranked articles for quick ranking recovery. Collaborated with writers, designers, and developers to implement SEO best practices across content, metadata, internal links, and structured data.
Digital Marketing Strategist & SEO Specialist at Bave Design Studio
March 31, 2025 - August 9, 2025
Designed and executed multi-channel marketing campaigns integrating SEO, PPC, email marketing, and content marketing to drive brand awareness and lead generation. Developed automated marketing funnels to improve customer acquisition and reduce drop-off rates. Conducted competitive market research and used data analytics to refine strategies, resulting in a 60% improvement in ROI for marketing campaigns. Created long-form, keyword-optimized blog content that improved rankings for high-traffic industry terms, generating over 10,000 monthly visitors. Implemented lead nurturing strategies using email automation and retargeting ads to increase lead-to-customer conversion rates. Tracked and reported performance metrics including impressions, clicks, CTR, and average position, providing recommendations for continuous improvement.
WordPress Developer & SEO Marketing Specialist at Techmoonshot
November 30, 2024 - August 9, 2025
Developed and executed data-driven digital marketing strategies, increasing organic traffic by 70% through SEO and content marketing initiatives. Created, launched, and optimized paid advertising campaigns (Google Ads, Facebook, Instagram, LinkedIn), improving conversion rates by 45%. Implemented marketing automation systems to streamline lead generation and email nurturing processes, increasing customer retention by 30%. Led growth hacking initiatives, A/B testing ad creatives, landing pages, and social media posts to identify high-converting strategies. Managed WordPress site development and optimization, ensuring mobile responsiveness, SEO compliance, and fast load times. Boosted social media engagement by 50% and follower growth by 60% through strategic content planning and paid campaigns.

Education

B.A. Local Government Administration at Obafemi Awolowo University
January 1, 2022 - January 1, 2025

Qualifications

Certified Digital Marketing Professional – HubSpot Academy
January 11, 2030 - August 9, 2025
Certified Content Marketing Specialist – Great Learning Academy
January 11, 2030 - August 9, 2025
Diploma in Web Development & SEO Specialist – Digital Marketing Institute, Nigeria
January 11, 2030 - August 9, 2025

Industry Experience

Retail, Media & Entertainment, Travel & Hospitality, Software & Internet, Professional Services