Available to hire
I’m Cătălin Traistă, Head of Growth, Marketing Director & SEO Specialist with 10+ years of experience scaling digital businesses in recruitment, health & wellness, and travel-tech. I specialize in SEO (on-page, off-page, technical), Content Marketing, PPC, and Conversion Rate Optimization, with a strong focus on AI-driven search visibility (Generative Engine Optimization & Answer Engine Optimization). I’ve delivered measurable growth in sensitive and competitive industries by aligning strategy, execution, and data-driven experimentation.
I’ve built and led cross-functional teams, designed scalable marketing frameworks, and driven ROI through funnel optimization and A/B testing. I also run AIEngineOptim.ro, where I explore GEO/AEO and publish case studies to bridge traditional SEO with AI-powered search. I’m passionate about turning ideas into performance wins and fostering partnerships that accelerate growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
German
Advanced
Italian
Intermediate
Work Experience
Marketing Director at GlobalWorker
February 1, 2024 - PresentLead the development and implementation of marketing communications and branding strategies to enhance brand reputation and business performance through online and offline channels. Conduct market analysis and evaluate campaign effectiveness, develop a high-performing marketing team, and apply best practices to achieve strategic goals. Responsible for significant improvements including organic traffic growth, keyword rankings, social media engagement, brand reputation, and conversion rates.
Incident Manager - Senior Network Engineer at Tech Mahindra
February 1, 2024 - August 9, 2025Managed IT service incidents to restore service quickly within SLAs, documented troubleshooting and service restoration steps, provided specialized diagnosis for major incidents, escalated critical issues, and supported provisioning teams. Gained knowledge on 5G technologies, Scrum management, design thinking, microservices, and data protection.
Project Manager at INACCURATE TECHNOLOGIES S.R.L.
December 31, 2023 - August 9, 2025Promoted IOS security services in Romania by managing the Romanian team, applying specific marketing strategies, locating and verifying individual partners’ work, exploring security opportunities, and promoting company presence at hacker meetings. Successfully reported multiple IOS exploits.
Marketing Director at KJC Medical INTL Research SRL
January 1, 2019 - August 9, 2025Developed and implemented policies and systems to meet business objectives, managed the development team, handled budgeting and business planning, explored tools to improve efficiency, and promoted medical IOS applications targeting niche markets leading to successful app launches and beta testing.
General Manager Sales Marketing at Imobilum Mediator SRL
January 1, 2021 - August 9, 2025Developed business strategy, motivated and led teams, oversaw operations and investments, and maintained market knowledge in IT hardware sector, including hosting facilities, data center and mining operations.
Project Manager at Archimedes Auditing SRL
May 1, 2015 - August 9, 2025Coordinated project schedules and resources, provided management consulting, conducted market research, liaised with clients to define project requirements, ensured client needs were met, and managed online marketing efforts including SEO and press releases. Successfully won and implemented multiple EU funded projects.
Online Marketing Specialist at SC Prospect SRL
August 1, 2007 - August 9, 2025Executed black hat SEO strategies, automated content generation, managed anchor texts and Web 2.0 content, created copywriting materials including e-books and video guides, resulting in significant increases in conversion rates, search traffic, and top Google rankings.
Marketing Director at GlobalWorker (HR)
January 1, 2024 - PresentScaled organic traffic 50x and social organic reach 100x within 12 months. Ranked 100+ revenue-driving keywords on Google’s first page. Improved conversion rates by 50% through funnel optimization and A/B testing. Developed and executed a high-performing digital marketing strategy across SEO, PPC, and content. Built and led a multidisciplinary marketing team focused on measurable ROI.
Founder at AIEngineOptim.ro
January 1, 2022 - PresentDesigned frameworks for Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) to ensure brand visibility in AI-powered searches. Delivered pilots in health and travel-tech niches, achieving visibility in AI-generated answers. Developed new methodologies for GEO and AEO. Published case studies and SEO-AI research articles. Built long-form, AI-readable texts designed to be cited and surfaced in conversational AI answers. Combined traditional SEO with AI search insights.
Marketing Director at KJC Medical
January 1, 2022 - September 18, 2025Launched medical iOS app from beta to App Store with successful adoption in sensitive health categories. Promoted products in compliance-heavy environments, ensuring trust and regulatory alignment. Built marketing funnels and digital presence in health & wellness.
Project Manager & SEO Consultant at Archimedes Auditing; Inaccurate Technologies; Tech Mahindra
January 1, 2024 - September 18, 2025Project Manager & SEO Consultant roles in IT, SaaS, and digital services. Developed online marketing campaigns, managed international teams, and drove adoption of new tech solutions.
Marketing Director at GlobalWorker (H.R.)
January 1, 2024 - PresentScaled organic traffic 50x and social organic reach 100x within 12 months; ranked 100+ revenue-driving keywords on Google's first page; improved conversion rates by 50% through funnel optimization and A/B testing; led a cross-functional marketing team and defined a high-performing SEO, PPC, and content strategy.
Founder at AIEngineOptim.ro (AI Optimization Blog & Consultancy)
January 1, 2022 - PresentDesigned frameworks for Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO); delivered pilots in health and travel-tech; published case studies and research on AI-driven search; built long-form, AI-readable content to surface in conversational AI responses.
Marketing Director at KJC Medical (Health & Wellness Startup)
January 1, 2022 - September 18, 2025Launched medical iOS app from beta to App Store; promoted products in compliance-heavy environments; built marketing funnels and digital presence in health & wellness.
Project Manager & SEO Consultant at Various IT/SEO Projects (Archimedes Auditing, Inaccurate Technologies, Tech Mahindra)
January 1, 2024 - September 18, 2025Managed international teams, developed online marketing campaigns, and drove adoption of new tech solutions across IT and SaaS services.
SEO & Content Marketing Specialist at Various
January 1, 2015 - September 18, 2025Early career focused on affiliate marketing traffic growth and organic conversion optimization.
Marketing Director at GlobalWorker (HR)
January 1, 2024 - PresentScaled organic traffic ×50 and social organic reach ×100 within 12 months. Ranked 100+ revenue-driving keywords on Google’s first page. Improved conversion rates by 50% through funnel optimization and A/B testing. Developed and executed a high-performing digital marketing strategy across SEO, PPC, and content. Built and led a multidisciplinary marketing team focused on measurable ROI. Top recommendation for Best recruitment company in Romania - AI Powered Search - ChatGPT, Gemini, Copilot, Grok, Claude, Deep Seek, Kimi AI, Perplexity, Meta AI.
Founder at AIEngineOptim.ro (AI Optimization Blog & Consultancy)
January 1, 2022 - PresentDesigned frameworks for Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) to ensure brand visibility in AI-powered searches (ChatGPT, Gemini, Google AI). Delivered pilots in health and travel-tech niches, achieving visibility in AI-generated answers. Developed new methodologies for GEO and AEO. Published case studies and SEO-AI research articles. Built long-form, AI-readable texts designed to be cited in conversational AI answers. Combined traditional SEO with AI search insights.
Marketing Director at KJC Medical
January 1, 2022 - September 18, 2025Launched medical iOS app from beta to App Store with successful adoption in sensitive health categories. Promoted products in compliance-heavy environments, ensuring trust and regulatory alignment. Built marketing funnels and digital presence in health & wellness.
Project Manager & SEO Consultant at Various (Archimedes Auditing, Inaccurate Technologies, Tech Mahindra)
January 1, 2024 - September 18, 2025Led online marketing campaigns, managed international teams, and drove adoption of new tech solutions across IT, SaaS, and digital services.
Marketing Director at GlobalWorker (H.R.)
January 1, 2024 - PresentScaled organic traffic x50 and social organic reach x100 within 12 months. Ranked 100+ revenue-driving keywords on Google's first page. Improved conversion rates by 50% through funnel optimization and A/B testing. Developed and executed a high-performing digital marketing strategy across SEO, PPC, and content. Built and led a multidisciplinary marketing team focused on measurable ROI. Top recommendation for Best recruitment company in Romania – AI Powered Search across various AI platforms.
Founder at AIEngineOptim.ro (AI Optimization Blog & Consultancy)
January 1, 2022 - PresentDesigned frameworks for Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) to ensure brand visibility in AI-powered searches. Delivered pilots in health and travel-tech niches, achieving visibility in AI-generated answers. Published case studies and SEO-AI research articles, testing how search engines and AI models index and prioritize content. Built and optimized long-form, AI-readable texts designed to be cited in conversational AI answers.
Marketing Director at KJC Medical (Health & Wellness Startup)
January 1, 2022 - September 23, 2025Launched medical iOS app from beta to App Store with successful adoption in sensitive health categories. Promoted products in compliance-heavy environments, ensuring trust and regulatory alignment. Built marketing funnels and digital presence in health & wellness.
Project Manager & SEO Consultant at Archimedes Auditing; Inaccurate Technologies; Tech Mahindra (various clients)
January 1, 2024 - September 23, 2025Project management and SEO consulting roles in IT, SaaS, and digital services. Developed online marketing campaigns, managed international teams, and drove adoption of new tech solutions across multiple organizations.
SEO & Content Marketing Specialist at Various (Affiliate Marketing)
January 1, 2015 - September 23, 2025Early career in SEO & Content Marketing with a focus on affiliate traffic growth and organic conversion optimization.
Education
Master Degree at West University Timisoara - Faculty of Informatics
September 1, 2019 - July 1, 2021Bachelor Degree at West University, FEEA
September 1, 2003 - July 1, 2007High School at Colegiul Economic Transilvania
September 1, 1999 - June 1, 2003MSc in Informatics (AI & Distributed Computing) - not completed at West University of Timișoara
January 1, 2019 - January 1, 2021BSc in Management (Economic Informatics) at West University of Timișoara
January 1, 2003 - January 1, 2007High School Diploma, Tourism & Business Administration at Colegiul Economic Transilvania, Târgu Mureș
January 1, 1999 - January 1, 2003MSc Informatics (AI & Distributed Computing) - not completed at West University of Timișoara
January 1, 2019 - January 1, 2021BSc Management (Economic Informatics) at West University of Timișoara
January 1, 2003 - January 1, 2007High School Diploma, Tourism & Business Administration at Colegiul Economic Transilvania, Târgu Mureș
January 1, 1999 - January 1, 2003MSc Informatics (AI & Distributed Computing) - not completed at West University of Timișoara
January 1, 2019 - January 1, 2021BSc Management (Economic Informatics) at West University of Timișoara
January 1, 2003 - January 1, 2007High School Diploma, Tourism & Business Administration at Colegiul Economic Transilvania, Târgu Mureș
January 1, 1999 - January 1, 2003MSc Informatics (AI & Distributed Computing) at West University of Timișoara
January 1, 2019 - January 1, 2021BSc Management (Economic Informatics) at West University of Timișoara
January 1, 2003 - January 1, 2007High School Diploma, Tourism & Business Administration at Colegiul Economic Transilvania, Târgu Mureș
January 1, 1999 - January 1, 2003Qualifications
Understanding 5G: The Next Evolution in Wireless
January 1, 2024 - August 9, 2025SCRUM MANAGEMENT
January 1, 2022 - August 9, 2025MANAGER DE PROIECT
January 1, 2011 - August 9, 2025Inspector in domeniul securitatii si sanatatii in munca
January 1, 2012 - August 9, 2025Managementul inteligent exploatatiei agricole
January 1, 2015 - August 9, 2025Certificat de competenta lingvistica LIMBA ENGLEZA
January 11, 2030 - August 9, 2025AI Marketing & Generative Tools
January 1, 2025 - September 18, 2025Open AI Academy - Introduction to ChatGPT; Scaling Enterprise AI Through Systems Thinking; Prompting with Purpose
January 1, 2025 - September 18, 2025Understanding 5G: The Next Evolution in Wireless
January 1, 2024 - January 1, 2024Scrum Management – Certificate of Achievement
January 1, 2023 - January 1, 2023Design Thinking - The Software Factory Of The Future
January 1, 2022 - January 1, 2022iOS 12 & Xcode 10 - Complete Swift 4.2 & Objective-C Course
January 1, 2018 - January 1, 2018Occupational Health & Safety Inspector
January 1, 2012 - January 1, 2012Project Management Diploma
January 1, 2011 - January 1, 2011English Language Proficiency Certificate
January 1, 2010 - January 1, 2010Google Analytics, SEO & PPC Courses
January 1, 2005 - January 1, 2010Occupational Health & Safety Inspector
January 1, 2012 - December 31, 2012Project Management Diploma
January 1, 2011 - December 31, 2011English Language Proficiency Certificate
January 1, 2010 - December 31, 2010Google Analytics, SEO & PPC courses
January 1, 2005 - December 31, 2010iOS 12 & Xcode 10 - Complete Swift 4.2 & Objective-C Course
January 1, 2018 - December 31, 2018Scrum Management – Certificate of Achievement
January 1, 2023 - December 31, 2023Design Thinking - The Software Factory Of The Future - MicroServices
January 1, 2022 - December 31, 2022Understanding 5G: The Next Evolution in Wireless
January 1, 2024 - December 31, 2024Open AI Academy – Introduction to ChatGPT & Enterprise AI
January 1, 2025 - September 18, 2025AI Marketing & Generative Tools – MMC Learning
January 1, 2025 - September 18, 2025AI Marketing & Generative Tools
January 1, 2025 - September 18, 2025Open AI Academy - Introduction to ChatGPT, Scaling Enterprise AI Through Systems Thinking, Prompting with Purpose: Best Practices and Techniques, Build a Multi-Agent System using OpenAI Agents SDK
January 1, 2025 - September 18, 2025Understanding 5G: The Next Evolution in Wireless
January 1, 2024 - September 18, 2025Scrum Management – Certificate of Achievement
January 1, 2023 - September 18, 2025Design Thinking - The Software Factory Of The Future - MicroServices
January 1, 2022 - September 18, 2025iOS 12 & Xcode 10 - Complete Swift 4.2 & Objective-C Course
January 1, 2018 - September 18, 2025Smart Farm Management – Ministry of Agriculture
January 1, 2015 - September 18, 2025Occupational Health & Safety Inspector – Ministry of Labor
January 1, 2012 - September 18, 2025Project Management Diploma – Ministry of Labor
January 1, 2011 - September 18, 2025English Language Proficiency Certificate – West University of Timișoara
January 1, 2010 - September 18, 2025Google Analytics, SEO & PPC Courses
January 1, 2005 - January 1, 2010AI Marketing & Generative Tools
January 1, 2025 - September 23, 2025Open AI Academy - Introduction to ChatGPT, Scaling Enterprise AI Through Systems Thinking, Prompting with Purpose
January 1, 2025 - September 23, 2025Understanding 5G: The Next Evolution in Wireless
January 1, 2024 - September 23, 2025Scrum Management – Certificate of Achievement
January 1, 2023 - September 23, 2025Design Thinking - The Software Factory Of The Future
January 1, 2022 - September 23, 2025iOS 12 & Xcode 10 - Swift 4.2 & Objective-C Course
January 1, 2018 - September 23, 2025Industry Experience
Software & Internet, Telecommunications, Professional Services, Real Estate & Construction, Healthcare, Travel & Hospitality, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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