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I am a passionate Brand Manager and Marketing Strategist with extensive experience in digital and social media strategies, campaign execution, and cross-functional collaboration. Over my career spanning multiple years, I have led initiatives that increased brand visibility and sales conversion rates, and I excel in crafting high-performing content and digital ad campaigns. My background includes leadership roles where I have mentored teams and developed omni-channel marketing strategies aligned with sustainability goals. I am dedicated to data-driven decision making and have a strong ability to coordinate and deliver multinational projects, enhancing business growth and market share.…I am a passionate Brand Manager and Marketing Strategist with extensive experience in digital and social media strategies, campaign execution, and cross-functional collaboration. Over my career spanning multiple years, I have led initiatives that increased brand visibility and sales conversion rates, and I excel in crafting high-performing content and digital ad campaigns. My background includes leadership roles where I have mentored teams and developed omni-channel marketing strategies aligned with sustainability goals. I am dedicated to data-driven decision making and have a strong ability to coordinate and deliver multinational projects, enhancing business growth and market share.

Tulika Saini

Project Manager, Marketing Strategist, Content Producer, +1

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I am a passionate Brand Manager and Marketing Strategist with extensive experience in digital and social media strategies, campaign execution, and cross-functional collaboration. Over my career spanning multiple years, I have led initiatives that increased brand visibility and sales conversion rates, and I excel in crafting high-performing content and digital ad campaigns. My background includes leadership roles where I have mentored teams and developed omni-channel marketing strategies aligned with sustainability goals. I am dedicated to data-driven decision making and have a strong ability to coordinate and deliver multinational projects, enhancing business growth and market share.…I am a passionate Brand Manager and Marketing Strategist with extensive experience in digital and social media strategies, campaign execution, and cross-functional collaboration. Over my career spanning multiple years, I have led initiatives that increased brand visibility and sales conversion rates, and I excel in crafting high-performing content and digital ad campaigns. My background includes leadership roles where I have mentored teams and developed omni-channel marketing strategies aligned with sustainability goals. I am dedicated to data-driven decision making and have a strong ability to coordinate and deliver multinational projects, enhancing business growth and market share.

Available to hire

I am a passionate Brand Manager and Marketing Strategist with extensive experience in digital and social media strategies, campaign execution, and cross-functional collaboration. Over my career spanning multiple years, I have led initiatives that increased brand visibility and sales conversion rates, and I excel in crafting high-performing content and digital ad campaigns.

My background includes leadership roles where I have mentored teams and developed omni-channel marketing strategies aligned with sustainability goals. I am dedicated to data-driven decision making and have a strong ability to coordinate and deliver multinational projects, enhancing business growth and market share.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

Brand Manager (DM) at Aviva India

June 1, 2023 - Present

Led brand visibility and lead generation initiatives across LinkedIn, Instagram, Facebook, and Twitter, increasing social performance by 35% year-over-year. Executed A/B testing across creatives and formats to optimize paid and organic campaign performance. Designed SEO and SEM strategies improving keyword rankings and organic traffic. Developed high-performing content assets such as blogs and landing pages to support marketing goals. Managed high-conversion digital ad campaigns leading to a 55% increase in website traffic. Analyzed campaign metrics using Google Analytics, SEMrush, and Meta Suite for ongoing refinement. Forged strategic partnerships in SEA markets and collaborated with product teams to implement digital sales enablement tools, improving conversion rates by 25%. Integrated sustainability into strategies aligned with decarbonization goals. Led a team of 3 post-graduates and developed marketing models for forecasting revenue trends across 20+ projects.

Assistant Team Lead – Marketing at Cvent

June 1, 2023 - August 10, 2025

Managed global event marketing campaigns for Cvent CONNECT across North America and Europe to boost awareness and registrations. Created content calendars and coordinated platform messaging aligned with global marketing objectives. Led influencer and executive content campaigns to enhance brand thought leadership. Developed sales kit content including case studies and infographics to support lead qualification. Improved SQL quality with structured sales enablement tools. Supported Salesforce campaign tracking and performance attribution.

Project Manager (GTE) at Dentsu Webchutney

June 1, 2018 - August 10, 2025

Delivered digital strategy and social media campaigns for major clients such as PepsiCo, Airtel, Samsung, and TikTok. Managed content production encompassing reels, short videos, influencer-led campaigns, and branded challenges. Achieved 15–30% engagement lifts across brand pages through performance tracking and creative optimization. Supported TikTok’s India launch via localized content and influencer activations. Created award-nominated campaigns for Samsung and Airtel, and enhanced PepsiCo’s cultural relevance with real-time content during IPL and festive periods.

Marketing Intern - Acquisitions at CORP NGO (Italy-India Collaboration)

January 1, 2015 - Present

Led fundraising and marketing efforts focused on community welfare initiatives. Executed fundraising dinners, digital outreach, and offline promotions raising INR 30 Lakhs. Developed partnerships and communication strategies to elevate NGO visibility among donors and patrons.

Market Research Intern at Natural Ice Cream

January 1, 2021 - Present

Assessed positioning strategies of B2C challenger brands in the online dessert industry through quantitative surveys. Conducted 150+ user interviews and analyzed feedback to identify market trends.